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forefront.se website review

Visit site (opens in a new tab)Reviewed 1 November 202620 issues · 90 checks

This review found 20 issues worth fixing on forefront.se, 7 of them high impact, across 90 checks. The most urgent: page weight: 10.8 MB in 66 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
923 ms648 msMay 9Oct 24813 ms
Show as table
DateReal-visitor load time (LCP)
May 9, 2026888 ms
May 16, 2026891 ms
May 23, 2026819 ms
May 30, 2026773 ms
Jun 6, 2026720 ms
Jun 13, 2026764 ms
Jun 20, 2026719 ms
Jun 27, 2026782 ms
Aug 22, 2026847 ms
Aug 29, 2026704 ms
Sep 26, 2026746 ms
Oct 3, 2026680 ms
Oct 10, 2026822 ms
Oct 17, 2026813 ms
Oct 24, 2026813 ms
Real-visitor tap response (INP)75th percentile, phones
100 ms85 msMay 9Oct 2489 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202690 ms
May 16, 202698 ms
May 23, 202697 ms
May 30, 202692 ms
Jun 6, 202687 ms
Jun 13, 202687 ms
Jun 20, 202687 ms
Jun 27, 202688 ms
Sep 26, 202687 ms
Oct 10, 202689 ms
Oct 17, 202688 ms
Oct 24, 202689 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of forefront.se (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. forefront.se at 0.8 s0.8 s
  2. forefront.se at 1.6 s1.6 s
  3. forefront.se at 2.4 s2.4 s
  4. forefront.se at 3.2 s3.2 s
  5. forefront.se at 4.0 s4.0 s
  6. forefront.se at 4.8 s4.8 s
  7. forefront.se at 5.7 s5.7 s
  8. forefront.se at 6.5 s6.5 s

forefront.se does not allow embedding, so this is Google's rendering of the page.

Speed

5 to fix73
  • Render-blocking requests

    1.1 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Use efficient cache lifetimes

    850 ms · 10.2 MB

    34 files are served with short cache lifetimes, so returning visitors download them again (10.2 MB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (website-files.com, hsappstatic.net and Hubspot and others), adding 10.7 MB and 488 ms of main-thread time.

  • website-files.com adds 182 ms

    182 ms

    website-files.com costs a phone 182 ms of main-thread work and 10.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 73

    73/100

    Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    250 ms · 154 KiB

    About 154 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 250 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 36 KiB

    About 36 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 69 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.6 s

    A phone's processor spends 1.6 s on main-thread work while loading, 675 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 5.2 s

    5.2 s

    Your largest element takes 5.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 8.8 s

    8.8 s

    The page becomes fully interactive after 8.8 s. Good is under 3.8 s.

  • Speed Index: 5.2 s

    5.2 s

    Visually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.106

    0.106

    The layout shifts by 0.106 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 90 ms to 89 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 89 ms

    89 ms

    Real visitors wait 89 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 302 ms

    302 ms

    Real visitors wait 302 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 10 ms

    10 ms

    Scripts block the page for only 10 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 10.8 MB in 66 requests

    10.8 MB

    Your homepage downloads 10.8 MB in 66 requests on a phone: media 9.7 MB (6), scripts 699 KiB (29) and images 203 KiB (15). Under 2 MB keeps phones on slow connections fast.

  • About 3.1 g of CO₂ per visit

    3.07 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.07 g of CO₂e: 368.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

Google 100100
  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (15 elements).

2 checks passed
  • Every image has alt text

    All 23 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 0 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 119 internal links, 18 external

    The homepage links to 119 pages on forefront.se and 18 external pages.

8 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Vi stärker Sveriges konkurrenskraft genom att säkerställa att människa, affär och teknik går hand i hand. Vi är din kon…”.

  • One H1 headline

    Your main headline reads: “Med klarhetMed kvalitetMed kraftVad vill du förändra?”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “Forefront – Delade visioner. Större Ambitioner.”.

  • Canonical URL set

    The canonical URL is https://www.forefront.se/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.forefront.se/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,314 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /erbjudande/ai, whose canonical is /ai. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    7 of 8 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (forefront.se).

  • Valid certificate (88 days left)

    The certificate from Google Trust Services · WE1 verifies for forefront.se and is valid for another 88 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://forefront.se redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors.

Domain and trust

  • No CAA record

    forefront.se has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

4 to fix30
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 743 words of copy

    The homepage carries about 743 words of visible text.

1 checks passed
  • Analytics in place

    Analytics detected: Google Analytics, Meta Pixel, Microsoft Clarity, HubSpot and LinkedIn Insight.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:emaileuc.freshservice.com ip4:213.212.28.15 ip4:82.99.25.51 include:_…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “selector2” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • The footer still says © 2025.

Stack

CMS
Webflow
Analytics
Google Analytics | Microsoft Clarity
Hosting
Webflow

Upkeep, stack, hiring and company data from programmable.info

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