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freesoulworld.com website review

Visit site (opens in a new tab)Reviewed 12 November 202621 issues · 71 checks

This review found 21 issues worth fixing on freesoulworld.com, 3 of them high impact, across 71 checks. The most urgent: 1 text element with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s732 msMay 23Nov 7791 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.1 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 2026920 ms
Jul 4, 2026808 ms
Jul 11, 2026804 ms
Jul 18, 2026815 ms
Jul 25, 2026820 ms
Aug 1, 2026847 ms
Aug 8, 2026856 ms
Aug 15, 2026855 ms
Aug 22, 2026884 ms
Aug 29, 2026875 ms
Sep 5, 2026883 ms
Sep 12, 2026853 ms
Sep 19, 2026807 ms
Sep 26, 2026819 ms
Oct 3, 2026807 ms
Oct 10, 2026813 ms
Oct 17, 2026806 ms
Oct 24, 2026796 ms
Oct 31, 2026810 ms
Nov 7, 2026791 ms
Real-visitor tap response (INP)75th percentile, phones
85 ms67 msMay 23Nov 774 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202671 ms
May 30, 202671 ms
Jun 6, 202672 ms
Jun 13, 202671 ms
Jun 20, 202670 ms
Jun 27, 202670 ms
Jul 4, 202669 ms
Jul 11, 202670 ms
Jul 18, 202671 ms
Jul 25, 202671 ms
Aug 1, 202671 ms
Aug 8, 202671 ms
Aug 15, 202671 ms
Aug 22, 202673 ms
Aug 29, 202675 ms
Sep 5, 202678 ms
Sep 12, 202681 ms
Sep 19, 202681 ms
Sep 26, 202683 ms
Oct 3, 202681 ms
Oct 10, 202679 ms
Oct 17, 202678 ms
Oct 24, 202676 ms
Oct 31, 202676 ms
Nov 7, 202674 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of freesoulworld.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. freesoulworld.com at 0.4 s0.4 s
  2. freesoulworld.com at 0.8 s0.8 s
  3. freesoulworld.com at 1.1 s1.1 s
  4. freesoulworld.com at 1.5 s1.5 s
  5. freesoulworld.com at 1.9 s1.9 s
  6. freesoulworld.com at 2.3 s2.3 s
  7. freesoulworld.com at 2.6 s2.6 s
  8. freesoulworld.com at 3.0 s3.0 s

Speed

3 to fix84
  • Mobile performance score: 84

    84/100

    Your mobile performance score is 84. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    650 ms · 327 KiB

    6 images could be 327 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • Render-blocking requests

    700 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Shopify, nfcube.com and Google Fonts and others), adding 134 KiB and 18 ms of main-thread time.

  • Use efficient cache lifetimes

    7 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (7 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.5 s

    A phone's processor spends 0.5 s on main-thread work while loading, 166 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

2 to fix100
  • Largest Contentful Paint: 4.5 s

    4.5 s

    Your largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Live with a Freesoul”.

  • Time to Interactive: 4.5 s

    4.5 s

    The page becomes fully interactive after 4.5 s. Good is under 3.8 s.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 71 ms to 74 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

11 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 78 ms

    78 ms

    Real visitors wait 78 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 509 ms

    509 ms

    Real visitors wait 509 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 30% faster for real visitors

    -30%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • First Contentful Paint: 0.9 s

    0.9 s

    The first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.

  • Speed Index: 1.6 s

    1.6 s

    Visually, the page fills in at 1.6 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.5 g of CO₂ per visit

    0.52 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.52 g of CO₂e: 61.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.8 MB in 134 requests

    1.8 MB

    Your homepage downloads 1.8 MB in 134 requests on a phone: images 819 KiB (7), other files 772 KiB (92) and scripts 190 KiB (29). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9494
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (5 elements)

    Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 10 images in the HTML carry an alt attribute.

  • 34 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 37 WCAG 2.2 A/AA and best-practice rules on the phone render: 34 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10087
  • Title is short (8 characters)

    Your title is only 8 characters: “FREESOUL”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 34 internal links, 0 external

    The homepage links to 34 pages on freesoulworld.com and 0 external pages.

5 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “FREESOUL empowers a progressive generation to explore, define, and express their identity through our exquisitely craft…”.

  • One H1 headline

    Your main headline reads: “Live with a Freesoul”.

  • Canonical URL set

    The canonical URL is https://www.freesoulworld.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.freesoulworld.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://www.freesoulworld.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 9 pages without a meta description

    https://www.freesoulworld.com/collections/shirts-overshirts, https://www.freesoulworld.com/collections/t-shirt, https://www.freesoulworld.com/collections/sweatshirts, https://www.freesoulworld.com/collections/joggers, https://www.freesoulworld.com/collections/trousers and https://www.freesoulworld.com/collections/jeans and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 9 pages with very little text

    https://www.freesoulworld.com/collections, https://www.freesoulworld.com/collections/shirts-overshirts, https://www.freesoulworld.com/collections/sweatshirts, https://www.freesoulworld.com/collections/joggers, https://www.freesoulworld.com/collections/trousers and https://www.freesoulworld.com/collections/jeans and 3 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 14 internal pages checked

    We fetched 14 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 14 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 4 small tap targets

    4 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Shopify's Google Analytics stub called with: [array Array] See https://help.shopify.com/manual/promoting-marketing/pixe…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix64
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 147 words

    The homepage has only about 147 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP THE COLLECTION”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Shop the collection”, “Subscribe” and “Contact”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at freesoulworld.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 1 app. It is code from another company running for your shoppers.

Apps your storefront loads

nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 21 issues on freesoulworld.com, including 5 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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