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freetime.fr website review

Visit site (opens in a new tab)Reviewed 11 November 202621 issues · 73 checks

This review found 21 issues worth fixing on freetime.fr, 6 of them high impact, across 73 checks. The most urgent: 13 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.2 sMay 23Oct 311.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.4 s
Jun 27, 20261.3 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.3 s
Sep 12, 20261.3 s
Sep 19, 20261.3 s
Sep 26, 20261.3 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
134 ms100 msMay 23Oct 31111 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026107 ms
May 30, 2026106 ms
Jun 6, 2026106 ms
Jun 13, 2026113 ms
Jun 20, 2026115 ms
Jun 27, 2026114 ms
Jul 4, 2026113 ms
Jul 11, 2026117 ms
Jul 18, 2026130 ms
Jul 25, 2026126 ms
Aug 1, 2026115 ms
Aug 8, 2026115 ms
Aug 15, 2026112 ms
Aug 22, 2026113 ms
Aug 29, 2026125 ms
Sep 5, 2026120 ms
Sep 12, 2026120 ms
Sep 19, 2026116 ms
Sep 26, 2026111 ms
Oct 3, 2026107 ms
Oct 10, 2026108 ms
Oct 17, 2026104 ms
Oct 24, 2026104 ms
Oct 31, 2026111 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of freetime.fr (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. freetime.fr at 0.8 s0.8 s
  2. freetime.fr at 1.6 s1.6 s
  3. freetime.fr at 2.5 s2.5 s
  4. freetime.fr at 3.3 s3.3 s
  5. freetime.fr at 4.1 s4.1 s
  6. freetime.fr at 4.9 s4.9 s
  7. freetime.fr at 5.7 s5.7 s
  8. freetime.fr at 6.5 s6.5 s

Speed

8 to fix75
  • Improve image delivery

    500 ms · 654 KiB

    16 images could be 654 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • Mobile performance score: 75

    75/100

    Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    700 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and myshopify.com and others), adding 2.1 MB and 387 ms of main-thread time.

  • Reduce unused JavaScript

    408 KiB

    About 408 KiB of JavaScript is downloaded but never used on this page.

  • Shopify adds 180 ms

    180 ms

    Shopify costs a phone 180 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.3 s

    A phone's processor spends 3.3 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,803 HTML elements

    The page has 1,803 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 233 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    10 KiB

    About 10 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Use efficient cache lifetimes

    6 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix69
  • Largest Contentful Paint: 6.2 s

    6.2 s

    Your largest element takes 6.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 12.6 s

    12.6 s

    The page becomes fully interactive after 12.6 s. Good is under 3.8 s.

  • Speed Index: 3.7 s

    3.7 s

    Visually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 107 ms to 111 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • Total Blocking Time: 111 ms

    111 ms

    Scripts block the page for only 111 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.9 MB in 305 requests

    3.9 MB

    Your homepage downloads 3.9 MB in 305 requests on a phone: other files 1.5 MB (180), scripts 1.1 MB (68) and images 1.1 MB (20). Under 2 MB keeps phones on slow connections fast.

  • 3 images below the first screen load straight away

    3 images further down the page (137 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.1 g of CO₂ per visit

    1.09 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.09 g of CO₂e: 131.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9795
  • 13 text elements with low contrast

    13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 24 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 157 internal links, 9 external

    The homepage links to 157 pages on freetime.fr and 9 external pages.

8 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “Freetime, marque outdoor française et familiale depuis 25 ans : sacs à dos, tentes et sacs de couchage durables, sans P…”.

  • One H1 headline

    Your main headline reads: “Freetime – Matériel de randonnée et de camping : sacs à dos, tentes et sacs de couchage”.

  • Title: 62 characters

    Your title is a healthy 62 characters: “Freetime – Sacs à dos, tentes et sacs de couchage de randonnée”.

  • Canonical URL set

    The canonical URL is https://www.freetime.fr/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.freetime.fr/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,328 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.freetime.fr/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://www.freetime.fr/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 2 linked pages hidden from search

    https://www.freetime.fr/collections/all and https://www.freetime.fr/customer_authentication/redirect are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 3 pages without a meta description

    https://www.freetime.fr/collections/all, https://www.freetime.fr/customer_authentication/redirect and https://www.freetime.fr/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.freetime.fr/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages slow to respond

    https://www.freetime.fr/policies/shipping-policy, https://www.freetime.fr/collections/nos-offres and https://www.freetime.fr/collections/destockage took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

Google 96100
  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    25 of 27 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 799 words of copy

    The homepage carries about 799 words of visible text.

5 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “[email protected]”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 108 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at freetime.fr, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Rez Preorder Back In Stock · Judge Me Reviews · Labeler · Gdpr Cookie Consent · Forms · Bixgrow Affiliate · Freetime Club · Chizy Ai Chatbot · digitaloceanspaces.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 21 issues on freetime.fr, including 11 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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