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freybe.com website review

Visit site (opens in a new tab)Reviewed 20 October 202644 issues · 102 checks

This review found 44 issues worth fixing on freybe.com, 17 of them high impact, across 102 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.2 sMay 2Oct 171.8 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.3 s
May 9, 20261.3 s
May 16, 20261.3 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.5 s
Oct 3, 20261.6 s
Oct 10, 20261.7 s
Oct 17, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
93 ms70 msMay 2Oct 1787 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202684 ms
May 9, 202680 ms
May 16, 202678 ms
May 23, 202673 ms
May 30, 202673 ms
Jun 6, 202679 ms
Jun 13, 202684 ms
Jun 20, 202687 ms
Jun 27, 202681 ms
Jul 4, 202680 ms
Jul 11, 202679 ms
Jul 18, 202679 ms
Jul 25, 202679 ms
Aug 1, 202682 ms
Aug 8, 202687 ms
Aug 15, 202687 ms
Aug 22, 202690 ms
Aug 29, 202687 ms
Sep 5, 202683 ms
Sep 12, 202680 ms
Sep 19, 202679 ms
Sep 26, 202679 ms
Oct 3, 202679 ms
Oct 10, 202683 ms
Oct 17, 202687 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of freybe.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. freybe.com at 0.5 s0.5 s
  2. freybe.com at 1.0 s1.0 s
  3. freybe.com at 1.6 s1.6 s
  4. freybe.com at 2.1 s2.1 s
  5. freybe.com at 2.6 s2.6 s
  6. freybe.com at 3.1 s3.1 s
  7. freybe.com at 3.7 s3.7 s
  8. freybe.com at 4.2 s4.2 s

freybe.com does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix44
  • Use efficient cache lifetimes

    5.0 s · 1.1 MB

    22 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).

  • Improve image delivery

    3.0 s · 1,005 KiB

    13 images could be 1,005 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.0 s faster on a phone.

  • Reduce unused JavaScript

    3.1 s · 460 KiB

    About 460 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.

  • Render-blocking requests

    1.3 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Mobile performance score: 44

    44/100

    Your mobile performance score is 44 (desktop: 58). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Accessibe Accessibility Overlay and Facebook and others), adding 3.3 MB and 934 ms of main-thread time.

  • Font display

    800 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 800 ms).

  • Google Tag Manager adds 480 ms

    480 ms

    Google Tag Manager costs a phone 480 ms of main-thread work and 492 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • cloudfront.net adds 18 ms

    18 ms

    cloudfront.net costs a phone 18 ms of main-thread work and 2.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 234 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 28 KiB

    About 28 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 895 ms of it running JavaScript. That is comfortably low.

  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 22.6 s

    22.6 s

    Your largest element takes 22.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Connecting people through the love of great food TAKE A LOOK”.

  • Time to Interactive: 22.7 s

    22.7 s

    The page becomes fully interactive after 22.7 s. Good is under 3.8 s.

  • Speed Index: 8.9 s

    8.9 s

    Visually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 825 ms

    825 ms

    Scripts block taps and scrolling for 825 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) got 36% slower for real visitors

    +36%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 84 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 87 ms

    87 ms

    Real visitors wait 87 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.065

    0.065

    The layout barely moves while loading (CLS 0.065, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 4.3 MB in 55 requests

    4.3 MB

    Your homepage downloads 4.3 MB in 55 requests on a phone: images 2.5 MB (21), scripts 1.1 MB (12) and fonts 592 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 8 images in older formats

    8 images (760 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images below the first screen load straight away

    3 images further down the page (127 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.2 g of CO₂ per visit

    1.21 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.21 g of CO₂e: 145.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 7989
  • 10 buttons without a name

    10 buttons have no accessible name, so screen readers announce just “button”.

  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 10 images without alt text

    10 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 5872
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (18 characters)

    Your title is only 18 characters: “Home Page - Freybe”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No robots.txt

    There is no robots.txt at freybe.com/robots.txt, the first file search crawlers ask for.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • Invalid hreflang

    Your hreflang tags are invalid, so Google may show the wrong language version.

  • 64 internal links, 3 external

    The homepage links to 64 pages on freybe.com and 3 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “Connecting people through the love of great food”.

  • Canonical URL set

    The canonical URL is https://freybe.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • XML sitemap found

    Your XML sitemap is reachable at https://freybe.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (346 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 3 pages share a title

    /, /fr and /us all use the title “Home Page - Freybe”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 15 pages without a meta description

    /our-brands, /learn/about-us, /learn/our-recipe-for-success, /learn/community, /learn/where-to-buy and /news and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /learn has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 22 small tap targets

    22 of 39 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (freybe.com).

  • Valid certificate (56 days left)

    The certificate from Let's Encrypt · YE1 verifies for freybe.com and is valid for another 56 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://freybe.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 30 links work

    All 30 links checked from your homepage (27 internal, 3 external) answered without errors.

Domain and trust

  • No CAA record

    freybe.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    freybe.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    freybe.com was registered in Jul 1997 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jul 2031

    freybe.com is registered until Jul 2031.

Content and conversion

2 to fix70
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 342 words of copy

    The homepage carries about 342 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Where To Buy”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Where To Buy”, “Learn More” and “Contact”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • The footer still says © 2024.
  • It runs WordPress 6.9; the current release is 7.1.3.

Stack

CMS
WordPress 6.9
Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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