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freyrsolutions.com website review

Visit site (opens in a new tab)Reviewed 26 October 202646 issues · 113 checks

This review found 46 issues worth fixing on freyrsolutions.com, 21 of them high impact, across 113 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
6.7 s4.6 sMay 9Oct 244.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20266.1 s
May 16, 20266.2 s
May 23, 20266.4 s
May 30, 20266.4 s
Jun 6, 20266.4 s
Jun 13, 20266.3 s
Jun 20, 20266.3 s
Jun 27, 20266.4 s
Jul 4, 20266.5 s
Jul 11, 20266.3 s
Jul 18, 20266.2 s
Jul 25, 20266.1 s
Aug 1, 20266.1 s
Aug 8, 20266.1 s
Aug 15, 20266.0 s
Aug 22, 20265.8 s
Aug 29, 20265.5 s
Sep 5, 20265.3 s
Sep 12, 20265.2 s
Sep 19, 20265.0 s
Sep 26, 20264.9 s
Oct 3, 20264.9 s
Oct 10, 20264.9 s
Oct 17, 20264.9 s
Oct 24, 20264.9 s
Real-visitor tap response (INP)75th percentile, phones
226 ms157 msMay 9Oct 24177 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026218 ms
May 16, 2026205 ms
May 23, 2026196 ms
May 30, 2026189 ms
Jun 6, 2026188 ms
Jun 13, 2026186 ms
Jun 20, 2026182 ms
Jun 27, 2026183 ms
Jul 4, 2026179 ms
Jul 11, 2026174 ms
Jul 18, 2026175 ms
Jul 25, 2026177 ms
Aug 1, 2026177 ms
Aug 8, 2026178 ms
Aug 15, 2026181 ms
Aug 22, 2026178 ms
Aug 29, 2026177 ms
Sep 5, 2026178 ms
Sep 12, 2026174 ms
Sep 19, 2026172 ms
Sep 26, 2026166 ms
Oct 3, 2026165 ms
Oct 10, 2026169 ms
Oct 17, 2026170 ms
Oct 24, 2026177 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of freyrsolutions.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. freyrsolutions.com at 0.7 s0.7 s
  2. freyrsolutions.com at 1.5 s1.5 s
  3. freyrsolutions.com at 2.2 s2.2 s
  4. freyrsolutions.com at 2.9 s2.9 s
  5. freyrsolutions.com at 3.6 s3.6 s
  6. freyrsolutions.com at 4.4 s4.4 s
  7. freyrsolutions.com at 5.1 s5.1 s
  8. freyrsolutions.com at 5.8 s5.8 s

freyrsolutions.com does not allow embedding, so this is Google's rendering of the page.

Speed

14 to fix25
  • Use efficient cache lifetimes

    9.2 s · 2.8 MB

    53 files are served with short cache lifetimes, so returning visitors download them again (2.8 MB).

  • Render-blocking requests

    5.8 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.8 s.

  • Improve image delivery

    4.1 s · 1.0 MB

    7 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.1 s faster on a phone.

  • Reduce unused CSS

    1.5 s · 316 KiB

    About 316 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Mobile performance score: 25

    25/100

    Your mobile performance score is 25 (desktop: 52). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 7,872 HTML elements

    The page has 7,872 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 7.2 s

    A phone's processor spends 7.2 s on main-thread work while loading, 4.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, hsappstatic.net and Hubspot and others), adding 1.8 MB and 2.4 s of main-thread time.

  • Reduce unused JavaScript

    750 ms · 683 KiB

    About 683 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Google Tag Manager adds 625 ms

    625 ms

    Google Tag Manager costs a phone 625 ms of main-thread work and 697 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • hsappstatic.net adds 533 ms

    533 ms

    hsappstatic.net costs a phone 533 ms of main-thread work and 698 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 459 ms. During a long task the page ignores taps.

  • Hubspot adds 385 ms

    385 ms

    Hubspot costs a phone 385 ms of main-thread work and 169 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • weglot.com adds 304 ms

    304 ms

    weglot.com costs a phone 304 ms of main-thread work and 104 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 20 KiB

    Polyfills for old browsers add 20 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Phones get a much slower page than desktops

    Desktop scores 52 but mobile only 25. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.0 s

    5.0 s

    Real visitors wait 5.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 4.4 s

    4.4 s

    Real visitors see the first content after 4.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 15.2 s

    15.2 s

    Your largest element takes 15.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “EUDR Compliance: The New Standard for a Sustainable Future …”.

  • Time to Interactive: 32.1 s

    32.1 s

    The page becomes fully interactive after 32.1 s. Good is under 3.8 s.

  • First Contentful Paint: 6.9 s

    6.9 s

    The first text or image appears after 6.9 s on a phone. Good is under 1.8 s.

  • Speed Index: 10.1 s

    10.1 s

    Visually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.4 s

    1.4 s

    Scripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.

  • Real-user CLS: 0.11

    0.11

    For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.152

    0.152

    The layout shifts by 0.152 while loading, so content jumps under the reader's thumb. Good is under 0.1.

3 checks passed
  • Real-user INP: 183 ms

    183 ms

    Real visitors wait 183 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 18% faster for real visitors

    -18%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 218 ms to 177 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 21% faster for real visitors

    -21%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 6.1 s to 4.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

3 to fix53
  • Page weight: 5.6 MB in 145 requests

    5.6 MB

    Your homepage downloads 5.6 MB in 145 requests on a phone: images 2.2 MB (42), scripts 2.1 MB (47) and fonts 745 KiB (13). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    mobile banner_810 x 540.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 4 images in older formats

    4 images (1.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.6 g of CO₂ per visit

    1.58 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.58 g of CO₂e: 189.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8190
  • ARIA attributes must conform to valid values (3 elements)

    ARIA attributes must conform to valid values: 3 elements on the page fail this check, rated critical by axe-core.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 11 links without text

    11 visible links have no text or label, so screen readers cannot say where they go.

  • 7 form fields without a label

    7 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h5, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 103 images in the HTML carry an alt attribute.

  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9289
  • Meta description is long (373 characters)

    Your meta description is 373 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (Organization) but with 1 problem, for example “Organization: sameAs is not an absolute URL ("https://www.linkedin.com/company/freyrsolutions/, htt…”.

  • 12 links crawlers can't follow

    12 links have no real href, so search engines can't follow them.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 1,199 internal links, 109 external

    The homepage links to 1,199 pages on freyrsolutions.com and 109 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Recognized as a Leader. Once Again.”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “Global Regulatory Solutions and Services Company”.

  • Canonical URL set

    The canonical URL is https://www.freyrsolutions.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.freyrsolutions.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (7,156 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    /meet-ria-regulatory-impact-assessment-agent has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 12 small tap targets

    12 of 56 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'classList')”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (freyrsolutions.com).

  • Valid certificate (68 days left)

    The certificate from Google Trust Services · WE1 verifies for freyrsolutions.com and is valid for another 68 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://freyrsolutions.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors.

Domain and trust

  • DNSSEC is off

    freyrsolutions.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 15 years old

    15 years

    freyrsolutions.com was registered in May 2011 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, pki.goog and digicert.com to issue certificates for freyrsolutions.com, so a mis-issued certificate from anyone else is refused.

  • Registered until May 2027

    freyrsolutions.com is registered until May 2027.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • A 12-field form

    Your longest form asks for 12 fields (3 required). Every extra field lowers completion.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 4,676 words of copy

    The homepage carries about 4,676 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get in Touch” and “Contact Us”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Get in Touch”, “Contact Us” and “Contact Freyr Now”.

  • Social proof on the page

    Social proof on the homepage: 21 testimonial or review blocks, 3 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, HubSpot and LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 14 phone links and 4 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:amazonses.com include:spf.jobdiva.com include:24009548.spf02.hubspote…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 1 more (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • 41 other companies contacted

    Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
Commerce 2
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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This review found 46 issues on freyrsolutions.com, including 25 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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