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gearlit.com website review
Visit site (opens in a new tab)Reviewed 11 November 202636 issues · 81 checks
This review found 36 issues worth fixing on gearlit.com, 12 of them high impact, across 81 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #43,283 of 109,350 reviewed websitesbeats 55%
- #28,717 of 61,859 online storesbeats 47%
- #27,632 of 56,401 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.7 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.7 s |
| Nov 7, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 250 ms |
| May 30, 2026 | 246 ms |
| Jun 6, 2026 | 215 ms |
| Jun 13, 2026 | 171 ms |
| Jun 20, 2026 | 158 ms |
| Jun 27, 2026 | 144 ms |
| Jul 4, 2026 | 153 ms |
| Jul 11, 2026 | 154 ms |
| Oct 3, 2026 | 131 ms |
| Oct 10, 2026 | 136 ms |
| Oct 17, 2026 | 136 ms |
| Oct 24, 2026 | 141 ms |
| Oct 31, 2026 | 161 ms |
| Nov 7, 2026 | 166 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.1 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Main-thread work: 6.5 s
A phone's processor spends 6.5 s on main-thread work while loading, 2.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,954 HTML elements
The page has 3,954 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused JavaScript
450 ms · 988 KiBAbout 988 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Clarity and Google Tag Manager and others), adding 1.9 MB and 836 ms of main-thread time.
Mobile performance score: 58
58/100Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.
Shopify adds 519 ms
519 msShopify costs a phone 519 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
400 ms · 120 KiB6 images could be 120 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 455 ms. During a long task the page ignores taps.
Reduce unused CSS
300 ms · 116 KiBAbout 116 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Use efficient cache lifetimes
127 KiB7 files are served with short cache lifetimes, so returning visitors download them again (127 KiB).
Duplicated JavaScript
13 KiB13 KiB JavaScript is shipped twice across bundles.
Legacy JavaScript
10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 8.3 s
8.3 sYour largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 19.8 s
19.8 sThe page becomes fully interactive after 19.8 s. Good is under 3.8 s.
Speed Index: 8.4 s
8.4 sVisually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 391 ms
391 msScripts block taps and scrolling for 391 ms in total while the page loads. Good is under 200 ms.
12 images without width and height
12 images have no width and height attributes, so the layout jumps as each one loads.
10 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 163 ms
163 msReal visitors wait 163 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.10
0.10For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 440 ms
440 msReal visitors wait 440 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 34% faster for real visitors
-34%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 250 ms to 166 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 14% faster for real visitors
-14%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 4.5 MB in 333 requests
4.5 MBYour homepage downloads 4.5 MB in 333 requests on a phone: scripts 1.8 MB (120), images 1.3 MB (19) and other files 1.0 MB (167). Under 2 MB keeps phones on slow connections fast.
About 1.3 g of CO₂ per visit
1.28 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.28 g of CO₂e: 153.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Inline text spacing must be adjustable with custom stylesheets (1 element)
Inline text spacing must be adjustable with custom stylesheets: 1 element on the page fails this check, rated serious by axe-core.
Invalid ARIA attributes
3 elements use ARIA attributes their role does not allow, which confuses screen readers.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
19 text elements with low contrast
19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Elements use prohibited ARIA attributes
Elements use prohibited ARIA attributes (1 element).
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
2 checks passed
Every image has alt text
All 103 images in the HTML carry an alt attribute.
12 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 14 WCAG 2.2 A/AA and best-practice rules on the phone render: 12 passed and 2 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (176 characters)
Your meta description is 176 characters; Google truncates after about 160, so the end of your pitch is cut.
251 internal links, 5 external
The homepage links to 251 pages on gearlit.com and 5 external pages.
6 checks passed
Title: 56 characters
Your title is a healthy 56 characters: “Gearlit | Personalized Gifts for Every Passion — GearLit”.
Canonical URL set
The canonical URL is https://gearlit.com/.
Structured data in place
Structured data found: WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://gearlit.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes https://gearlit.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://gearlit.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://gearlit.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
7 pages without a meta description
https://gearlit.com/customer_authentication/redirect, https://gearlit.com/collections/customized-tumbler, https://gearlit.com/collections/personalized-acrylic-plaque, https://gearlit.com/collections/blankets, https://gearlit.com/collections/garden-flag and https://gearlit.com/collections/pillows and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://gearlit.com/customer_authentication/redirect and https://gearlit.com/collections/clothing have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 96 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'parentNode')”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Only about 25 words
The homepage has only about 25 words of visible text; thin pages give Google and first-time buyers little to go on.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
7 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Shop collection”, “Sign up” and “Track Order”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 125 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Opening hours shown
Your opening hours are on the homepage.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
12 cookies set on arrival
12Opening the homepage sets 12 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at gearlit.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 14 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Teeinblue Product Personalizer · Inbox · Parkour Facebook Pixel · Easyban · Judge Me Reviews · Simprosys Google Shopping Feed · Nova Multi Currency Converter · Aftersell · Forms · TEPO Product Options (Qikify) · Emailwiz Email Marketing · Essential Post Purchase Upsell · kxcdn.com · kiwisizing.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on gearlit.com, including 15 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.