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ghostbond.com website review
Visit site (opens in a new tab)Reviewed 10 November 202630 issues · 100 checks
This review found 30 issues worth fixing on ghostbond.com, 10 of them high impact, across 100 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #33,241 of 85,861 reviewed websitesbeats 56%
- #20,223 of 43,859 online storesbeats 48%
- #19,278 of 39,181 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 30, 2026 | 3.6 s |
| Jun 6, 2026 | 3.5 s |
| Jun 13, 2026 | 3.5 s |
| Jun 20, 2026 | 3.3 s |
| Jun 27, 2026 | 3.5 s |
| Jul 4, 2026 | 3.6 s |
| Jul 11, 2026 | 3.7 s |
| Jul 18, 2026 | 3.7 s |
| Jul 25, 2026 | 3.6 s |
| Aug 1, 2026 | 3.6 s |
| Aug 8, 2026 | 3.5 s |
| Aug 15, 2026 | 3.6 s |
| Aug 22, 2026 | 3.5 s |
| Aug 29, 2026 | 3.5 s |
| Sep 5, 2026 | 3.6 s |
| Sep 12, 2026 | 3.7 s |
| Sep 19, 2026 | 3.7 s |
| Sep 26, 2026 | 3.7 s |
| Oct 3, 2026 | 3.7 s |
| Oct 10, 2026 | 3.5 s |
| Oct 17, 2026 | 3.5 s |
| Oct 24, 2026 | 3.3 s |
| Oct 31, 2026 | 3.3 s |
| Nov 7, 2026 | 3.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Jun 6, 2026 | 161 ms |
| Jun 13, 2026 | 163 ms |
| Jun 20, 2026 | 169 ms |
| Jun 27, 2026 | 196 ms |
| Jul 4, 2026 | 199 ms |
| Jul 11, 2026 | 230 ms |
| Jul 18, 2026 | 204 ms |
| Jul 25, 2026 | 204 ms |
| Aug 1, 2026 | 204 ms |
| Aug 8, 2026 | 198 ms |
| Aug 15, 2026 | 212 ms |
| Sep 12, 2026 | 211 ms |
| Sep 19, 2026 | 215 ms |
| Sep 26, 2026 | 204 ms |
| Oct 3, 2026 | 200 ms |
| Oct 10, 2026 | 198 ms |
| Oct 17, 2026 | 194 ms |
| Oct 24, 2026 | 181 ms |
| Oct 31, 2026 | 181 ms |
| Nov 7, 2026 | 169 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.8 s
2.4 s
3.1 s
3.7 s
4.3 s
4.9 s
ghostbond.com does not allow embedding, so this is Google's rendering of the page.
Speed
Mobile performance score: 66
66/100Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
600 ms · 209 KiBAbout 209 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
Render-blocking requests
750 ms22 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Improve image delivery
150 ms · 513 KiB9 images could be 513 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
2,652 HTML elements
The page has 2,652 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, buildwithtoki.com and Hotjar and others), adding 612 KiB and 227 ms of main-thread time.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 54 ms. During a long task the page ignores taps.
Reduce unused CSS
46 KiBAbout 46 KiB of CSS is downloaded but never applied on this page.
Duplicated JavaScript
33 KiB33 KiB JavaScript is shipped twice across bundles.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Use efficient cache lifetimes
15 KiB5 files are served with short cache lifetimes, so returning visitors download them again (15 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.9 s
A phone's processor spends 1.9 s on main-thread work while loading, 593 ms of it running JavaScript. That is comfortably low.
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.5 s
3.5 sReal visitors see the first content after 3.5 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 12.5 s
12.5 sYour largest element takes 12.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 12.8 s
12.8 sThe page becomes fully interactive after 12.8 s. Good is under 3.8 s.
Speed Index: 6.7 s
6.7 sVisually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.1 s
3.1 sReal visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user TTFB: 860 ms
860 msReal visitors wait 860 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.2 s
2.2 sThe first text or image appears after 2.2 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 161 ms to 169 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 169 ms
169 msReal visitors wait 169 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Largest content (LCP) got 11% faster for real visitors
-11%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.6 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 4 ms
4 msScripts block the page for only 4 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 3.7 MB in 261 requests
3.7 MBYour homepage downloads 3.7 MB in 261 requests on a phone: images 1.1 MB (29), scripts 873 KiB (83) and other files 784 KiB (100). Under 2 MB keeps phones on slow connections fast.
3 images far larger than shown
156 KiB3 images are downloaded at several times the size a phone draws them, for example GHOSTBOND_Endure_GirlsVacation_1_1.jpg at 390 px wide, shown at 86 px. Resized copies would save about 156 KiB.
About 1.0 g of CO₂ per visit
1.04 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.04 g of CO₂e: 124.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
16 tap targets too small
16 tap targets are too small or too close together to hit reliably with a finger.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
4 images without alt text
4 images have no alt text, which hurts accessibility and image search.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
23 links without text
23 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
137 internal links, 8 external
The homepage links to 137 pages on ghostbond.com and 8 external pages.
7 checks passed
Meta description: 140 characters
Your meta description is 140 characters: “Discover GhostBond™ premium wig and hair system adhesives for invisible, long-lasting hold. Shop adhesives, removers an…”.
Title: 48 characters
Your title is a healthy 48 characters: “Premium Wig & Hair System Adhesives | GhostBond™”.
Canonical URL set
The canonical URL is https://ghostbond.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://ghostbond.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,956 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages without a meta description
/collections/bundle-deals, /collections/ghostbond-adhesives and /collections/scalp-treatments have no meta description, so Google writes the search snippet from whatever text it finds.
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example /collections/ghostbond-adhesives, whose canonical is /collections/adhesives. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
3 pages slow to respond
/collections/ghostbond-adhesives, /collections/removers and /collections/scalp-treatments took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.
5 checks passed
Linked pages load
5 pages of 15 loaded without an error (the rest turned automated requests away).
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 5 pages that loaded have a <title>.
Best practices
12 small tap targets
12 of 33 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (ghostbond.com).
Valid certificate (72 days left)
The certificate from Let's Encrypt · YE1 verifies for ghostbond.com and is valid for another 72 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://ghostbond.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 45 links work
All 45 links checked from your homepage (40 internal, 5 external) answered without errors.
Domain and trust
No CAA record
ghostbond.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
ghostbond.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 3 years old
3 yearsghostbond.com was registered in May 2023 through NameCheap, Inc.. An established domain carries more trust with email providers and search engines.
Registered until May 2033
ghostbond.com is registered until May 2033.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,277 words of copy
The homepage carries about 1,277 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NEW ADHESIVES” and “SHOP ALL”.
16 calls to action
The homepage has 16 calls to action, for example “Shop Shop”, “Shop all” and “Shop All”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Hotjar.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be ghostbond.com is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:shops.shopify.com ~all”.
DKIM signing found
A DKIM key is published (selector “google”), so receivers can verify mail really came from you.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
23 other companies contacted
Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Codeup Add Custom Code · Klaviyo Email Marketing Sms · Hotjar Install · Toki Loyalty Rewards · Versio Smart Blocks · Digital Appointments · amazonaws.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Hotjar
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on ghostbond.com, including 13 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.