ghostbikes.com website review

The page has 8,570 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

A phone's processor spends 4.7 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Feefo.com, Clarity and Klarna and others), adding 1.1 MB and 579 ms of main-thread time.

About 485 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

18 images could be 201 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

19 files are served with short cache lifetimes, so returning visitors download them again (321 KiB).

Feefo.com costs a phone 152 ms of main-thread work and 397 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 long tasks block the main thread while loading, the longest for 89 ms. During a long task the page ignores taps.

About 52 KiB of CSS is downloaded but never applied on this page.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need.

11 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 9.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 16.7 s. Good is under 3.8 s.

Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 185 ms to 210 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.9 MB in 420 requests on a phone: images 2.4 MB (158), scripts 1.3 MB (72) and other files 904 KiB (157). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.40 g of CO₂e: 168.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Links must have discernible text: 31 elements on the page fail this check, rated serious by axe-core.

6 tap targets are too small or too close together to hit reliably with a finger.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

87 form fields have no label, so screen readers announce an empty box and autofill guesses.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (7 elements).

There is no <h1>, so neither visitors nor Google get a clear main headline.

Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("//www.ghostbikes.com/cdn/shop/files/Icon_branding.svg?v…”.

The homepage links to 817 pages on ghostbikes.com and 7 external pages.

https://www.ghostbikes.com/policies/terms-of-service, https://www.ghostbikes.com/pages/customer-care-hub and https://www.ghostbikes.com/pages/wishlist have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.ghostbikes.com/products/19065-shox-helmets-baseball-cap, https://www.ghostbikes.com/products/30626-ultimateaddons-motoclean-dirt-wash-1000ml, https://www.ghostbikes.com/products/5462-black-premium-helmet-bag, https://www.ghostbikes.com/products/19064-biketek-pro-mx-ridge-stand-black and https://www.ghostbikes.com/collections/full-face-helmets have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 194 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=151010619&tm=gtm002&Ver=2&mid=509cfc16-0307-496a-912b-6068724c0c28&bo=1&sid=37257bd0dcb711f1916d5deff634e601&vid=3725a680dcb711f1bf2f93c6f74ce9c5&vids=1&msclkid=N&gtm_.

11 of 35 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://register.feefo.com/feefo-widgets-app/css/feefo_widgets_loader.7a1c5cf4d372692b26e3…”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Your longest form asks for 13 fields (0 required). Every extra field lowers completion.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,474 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 19 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.