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ghostbed.com website review

Visit site (opens in a new tab)Reviewed 8 November 202631 issues · 106 checks

This review found 31 issues worth fixing on ghostbed.com, 8 of them high impact, across 106 checks. The most urgent: page weight: 10.3 MB in 292 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.0 s1.0 sMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.5 s
May 23, 20262.6 s
May 30, 20262.6 s
Jun 6, 20262.7 s
Jun 13, 20262.7 s
Jun 20, 20262.7 s
Jun 27, 20262.6 s
Jul 4, 20262.7 s
Jul 11, 20262.6 s
Jul 18, 20262.6 s
Jul 25, 20262.7 s
Aug 1, 20262.7 s
Aug 8, 20262.8 s
Aug 15, 20262.8 s
Aug 22, 20262.8 s
Aug 29, 20262.6 s
Sep 5, 20262.2 s
Sep 12, 20261.8 s
Sep 19, 20261.4 s
Sep 26, 20261.3 s
Oct 3, 20261.3 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
245 ms161 msMay 16Oct 31199 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026180 ms
May 23, 2026188 ms
May 30, 2026202 ms
Jun 6, 2026210 ms
Jun 13, 2026213 ms
Jun 20, 2026220 ms
Jun 27, 2026213 ms
Jul 4, 2026216 ms
Jul 11, 2026213 ms
Jul 18, 2026213 ms
Jul 25, 2026221 ms
Aug 1, 2026221 ms
Aug 8, 2026222 ms
Aug 15, 2026235 ms
Aug 22, 2026235 ms
Aug 29, 2026228 ms
Sep 5, 2026213 ms
Sep 12, 2026192 ms
Sep 19, 2026175 ms
Sep 26, 2026171 ms
Oct 3, 2026172 ms
Oct 10, 2026182 ms
Oct 17, 2026194 ms
Oct 24, 2026196 ms
Oct 31, 2026199 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

9 to fix67
  • Main-thread work: 6.0 s

    A phone's processor spends 6.0 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, ZenDesk and Klaviyo and others), adding 2.8 MB and 1.6 s of main-thread time.

  • Reduce unused JavaScript

    1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    829 KiB

    24 files are served with short cache lifetimes, so returning visitors download them again (829 KiB).

  • Google Tag Manager adds 441 ms

    441 ms

    Google Tag Manager costs a phone 441 ms of main-thread work and 709 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ZenDesk adds 341 ms

    341 ms

    ZenDesk costs a phone 341 ms of main-thread work and 477 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 212 ms

    212 ms

    Klaviyo costs a phone 212 ms of main-thread work and 630 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,757 HTML elements

    The page has 1,757 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 174 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    148 KiB

    About 148 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    89 KiB

    Polyfills for old browsers add 89 KiB JavaScript that modern phones do not need.

  • Improve image delivery

    84 KiB

    2 images could be 84 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Minify CSS

    24 KiB

    24 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 35 ms

    35 ms

    Your server sent the HTML in 35 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 35.3 s

    35.3 s

    The page becomes fully interactive after 35.3 s. Good is under 3.8 s.

  • Speed Index: 7.6 s

    7.6 s

    Visually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 943 ms

    943 ms

    Scripts block taps and scrolling for 943 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 203 ms

    203 ms

    Real visitors wait 203 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest Contentful Paint: 2.6 s

    2.6 s

    Your largest element takes 2.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 180 ms to 199 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 664 ms

    664 ms

    Real visitors wait 664 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 46% faster for real visitors

    -46%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.061

    0.061

    The layout barely moves while loading (CLS 0.061, good is under 0.1).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix70
  • Page weight: 10.3 MB in 292 requests

    10.3 MB

    Your homepage downloads 10.3 MB in 292 requests on a phone: media 4.7 MB (3), scripts 3.9 MB (143) and fonts 724 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (37 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.9 g of CO₂ per visit

    2.92 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.92 g of CO₂e: 349.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9796
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 64 links without text

    64 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 65 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 2 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 196 internal links, 14 external

    The homepage links to 196 pages on ghostbed.com and 14 external pages.

8 checks passed
  • Meta description: 144 characters

    Your meta description is 144 characters: “Shop luxury mattresses, bed frames, sheets & pillows. 101-Night Mattress Sleep Trial. Free shipping, hassle-free return…”.

  • One H1 headline

    Your main headline reads: “Save Up to 50% Sitewide*”.

  • Title: 62 characters

    Your title is a healthy 62 characters: “Shop GhostBed: Luxury Cooling Mattresses & Bedding | GhostBed®”.

  • Canonical URL set

    The canonical URL is https://www.ghostbed.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.ghostbed.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,454 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 2 pages without a meta description

    /collections/wellness and /collections/rv have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /collections/bedding has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 81 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

5 to fixGoogle 5469
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5103427&Ver=2&mid=6fdb7b29-a2a7-46ca-8c0f-2851e12c4e48&bo=3&sid=21e15060db3911f195c307264bf40a1c&vid=21e17560db3911f192c50f67816089b3&vids=1&msclkid=N&pi=918639831&lg=.

  • 5 small tap targets

    5 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.ghostbed.com/account.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (ghostbed.com).

  • Valid certificate (76 days left)

    The certificate from Let's Encrypt · YR2 verifies for ghostbed.com and is valid for another 76 days.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://ghostbed.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 52 links work

    All 52 links checked from your homepage (40 internal, 12 external) answered without errors.

Domain and trust

  • DNSSEC is off

    ghostbed.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 16 years old

    16 years

    ghostbed.com was registered in May 2010 through Porkbun LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only pki.goog, sectigo.com, globalsign.com and letsencrypt.org to issue certificates for ghostbed.com, so a mis-issued certificate from anyone else is refused.

  • Registered until May 2028

    ghostbed.com is registered until May 2028.

Content and conversion

2 to fix90
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,186 words of copy

    The homepage carries about 1,186 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Call our support team at (954) 371-2004” and “SHOP BUNDLES”.

  • 28 calls to action

    The homepage has 28 calls to action, for example “Unlock Exclusive Savings(Learn More)”, “Call our support team at (954) 371-2004” and “Shop Bundles”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and 4 trust badges.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:199.27.243.195 ip4:50.231.251.246 ip4:96.91.115.145 include:spf.protection.outlook.com include:mail.zendesk.…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 42 cookies set on arrival

    42

    Opening the homepage sets 42 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 61 other companies contacted

    Loading the homepage contacts 61 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Next.js
E-commerce
Shopify
Hosting
Vercel

Company

Headquarters
Plantation

Upkeep, stack, hiring and company data from programmable.info

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