goodskin.dk website review

75 files are served with short cache lifetimes, so returning visitors download them again (739 KiB).

About 425 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

31 images could be 740 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 85 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

A phone's processor spends 2.7 s on main-thread work while loading, 981 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 2,241 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Google Optimize, sleeknote.com and Cookiebot and others), adding 607 KiB and 356 ms of main-thread time.

7 long tasks block the main thread while loading, the longest for 234 ms. During a long task the page ignores taps.

14 KiB could be saved by minifying CSS.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 12.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Derma Pre-Tan Body Scrub”. Most of its time is resource load delay (8.3 s).

Visually, the page fills in at 17.5 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 12.2 s. Good is under 3.8 s.

The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 154 ms to 184 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.

27 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.5 MB in 102 requests on a phone: images 1.2 MB (55), scripts 1.0 MB (22) and fonts 127 KiB (3). Under 2 MB keeps phones on slow connections fast.

16 images (726 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image is downloaded at several times the size a phone draws it, for example ENBA_BLACK_LABELS_EXCELLENCE.png at 1,907 px wide, shown at 50 px. Resized copies would save about 97 KiB.

11 images further down the page (351 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.71 g of CO₂e: 84.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

ARIA input fields must have an accessible name: 3 elements on the page fail this check, rated serious by axe-core.

Interactive controls must not be nested: 3 elements on the page fail this check, rated serious by axe-core.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

[aria-*] attributes do not have valid values (1 element).

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

8 visible links have no text or label, so screen readers cannot say where they go.

Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.

Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 201 pages on goodskin.dk and 3 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://goodskin.dk/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 15 pages linked from your homepage (of 139 found) and read each the way a search engine does.

3 images failed to load on a phone, for example https://goodskin.dk/Files/Images/.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 111 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 595 words of visible text.

Before a visitor clicks anything, the page loads Google Ads and Google Analytics (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 6 cookies (measured from a US location before any click).

Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.