Website review, no card needed

grayers.com logo

grayers.com website review

Visit site (opens in a new tab)Reviewed 10 November 202647 issues · 92 checks

This review found 47 issues worth fixing on grayers.com, 19 of them high impact, across 92 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s2.3 sMay 23Nov 72.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.4 s
May 30, 20262.4 s
Jun 6, 20262.5 s
Jun 13, 20262.6 s
Jun 20, 20262.6 s
Jun 27, 20262.7 s
Jul 4, 20262.6 s
Jul 11, 20262.6 s
Jul 18, 20262.7 s
Jul 25, 20262.7 s
Aug 1, 20262.6 s
Aug 8, 20262.6 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.5 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.3 s
Oct 3, 20262.4 s
Oct 10, 20262.5 s
Oct 17, 20262.5 s
Oct 24, 20262.5 s
Oct 31, 20262.4 s
Nov 7, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
99 ms88 msMay 23Nov 791 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202689 ms
May 30, 202690 ms
Jun 6, 202692 ms
Jun 13, 202694 ms
Jun 20, 202695 ms
Jun 27, 202696 ms
Jul 4, 202696 ms
Jul 11, 202696 ms
Jul 18, 202698 ms
Jul 25, 202697 ms
Aug 1, 202696 ms
Aug 8, 202696 ms
Aug 15, 202695 ms
Aug 22, 202693 ms
Aug 29, 202694 ms
Sep 5, 202694 ms
Sep 12, 202695 ms
Sep 19, 202696 ms
Sep 26, 202695 ms
Oct 3, 202695 ms
Oct 10, 202694 ms
Oct 17, 202693 ms
Oct 24, 202693 ms
Oct 31, 202691 ms
Nov 7, 202691 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of grayers.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. grayers.com at 1.0 s1.0 s
  2. grayers.com at 2.0 s2.0 s
  3. grayers.com at 2.9 s2.9 s
  4. grayers.com at 3.9 s3.9 s
  5. grayers.com at 4.9 s4.9 s
  6. grayers.com at 5.9 s5.9 s
  7. grayers.com at 6.9 s6.9 s
  8. grayers.com at 7.9 s7.9 s

Speed

15 to fix36
  • Improve image delivery

    32.3 s · 8.8 MB

    6 images could be 8.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 32.3 s faster on a phone.

  • Reduce unused JavaScript

    2.5 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

  • Main-thread work: 12.2 s

    A phone's processor spends 12.2 s on main-thread work while loading, 6.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 36

    36/100

    Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,012 HTML elements

    The page has 3,012 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Accessibe Accessibility Overlay, Shopify and rebuyengine.com and others), adding 1.8 MB and 1.8 s of main-thread time.

  • Use efficient cache lifetimes

    850 ms · 446 KiB

    30 files are served with short cache lifetimes, so returning visitors download them again (446 KiB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 511 ms. During a long task the page ignores taps.

  • Accessibe Accessibility Overlay adds 414 ms

    414 ms

    Accessibe Accessibility Overlay costs a phone 414 ms of main-thread work and 256 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 130 KiB

    About 130 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Render-blocking requests

    400 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.

  • rebuyengine.com adds 263 ms

    263 ms

    rebuyengine.com costs a phone 263 ms of main-thread work and 380 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 275 ms

    275 ms

    Shopify costs a phone 275 ms of main-thread work and 225 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 262 ms

    262 ms

    Klaviyo costs a phone 262 ms of main-thread work and 250 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • LoyaltyLion adds 143 ms

    143 ms

    LoyaltyLion costs a phone 143 ms of main-thread work and 363 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 48 KiB

    Polyfills for old browsers add 48 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 49.4 s

    49.4 s

    Your largest element takes 49.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 54.9 s

    54.9 s

    The page becomes fully interactive after 54.9 s. Good is under 3.8 s.

  • Speed Index: 12.5 s

    12.5 s

    Visually, the page fills in at 12.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 2.9 s

    2.9 s

    Scripts block taps and scrolling for 2.9 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.2 s

    3.2 s

    Real visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user TTFB: 879 ms

    879 ms

    Real visitors wait 879 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 89 ms to 91 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 13.3 MB in 423 requests

    13.3 MB

    Your homepage downloads 13.3 MB in 423 requests on a phone: images 9.1 MB (43), scripts 2.9 MB (150) and other files 1.1 MB (203). Under 2 MB keeps phones on slow connections fast.

  • 5 images over 500 KB

    5 images weigh 8.9 MB together. On a phone connection a single image that size takes seconds.

  • 7 images far larger than shown

    9.0 MB

    7 images are downloaded at several times the size a phone draws them, for example 261103-_Grayers41764-4x5.jpg at 3,199 px wide, shown at 173 px. Resized copies would save about 9.0 MB.

  • 1 image in older formats

    1 image (3.9 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (597 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 3.8 g of CO₂ per visit

    3.78 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.78 g of CO₂e: 453.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 8388
  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Interactive controls must not be nested (2 elements)

    Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA toggle fields must have an accessible name (1 element)

    ARIA toggle fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (15 elements)

    All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

  • 85 links without text

    85 visible links have no text or label, so screen readers cannot say where they go.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 38 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9284
  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “Grayers.com | Mens Clothing | Official Website | Grayers – Grayers”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • One H1 headline

    Your <h1> is empty.

  • 178 internal links, 1 external

    The homepage links to 178 pages on grayers.com and 1 external page.

5 checks passed
  • Meta description: 101 characters

    Your meta description is 101 characters: “Discover Grayers: Well Crafted Clothing. Great Fit. Crazy Good Quality. Incredibly Reasonable Prices.”.

  • Canonical URL set

    The canonical URL is https://www.grayers.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.grayers.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (656 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.grayers.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix85
  • 14 pages without a meta description

    https://www.grayers.com/collections/all, https://www.grayers.com/collections/best-sellers, https://www.grayers.com/collections/new-arrivals, https://www.grayers.com/collections/accessories-1, https://www.grayers.com/collections/labor-day-sale and https://www.grayers.com/pages/our-story and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.grayers.com/pages/holiday-style-guide, whose canonical is https://www.grayers.com/pages/holiday-style-edit. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 7 pages without an H1

    https://www.grayers.com/collections/new-arrivals, https://www.grayers.com/pages/holiday-style-guide, https://www.grayers.com/pages/fall-weekend-style-guide, https://www.grayers.com/collections/blazers-1, https://www.grayers.com/collections/shirts and https://www.grayers.com/collections/jackets and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 65 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9276
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5174734&Ver=2&mid=352fe48a-d769-43c5-b882-82ee797612e3&bo=1&sid=32f763b0dcf311f1b8d3073421513ca2&vid=32f776f0dcf311f19bc41b2ff90af4e9&vids=1&msclkid=N&pi=918639831&lg=.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading 'lang')”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    105 of 109 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 470 words of copy

    The homepage carries about 470 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “LAST CALL” and “QUICK BUY”.

  • 28 calls to action

    The homepage has 28 calls to action, for example “Start shopping”, “Last Call” and “Quick buy”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Microsoft Ads and Microsoft Clarity and 1 more (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

  • 43 cookies set on arrival

    43

    Opening the homepage sets 43 cookies (measured from a US location before any click).

  • 68 other companies contacted

    Loading the homepage contacts 68 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: iubenda

    A consent management tool (iubenda) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at grayers.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 19 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Wair Size Fit Recommendation · Redo · Seowill Redirects · Cookiebot Cmp · Loyalty Rewards And Referrals · Elevate Ab Testing · Cms Shopify · Applovin Shop Integration · Loop Returns · covet.pics · ecocart.tools · gorgias.chat · dailykarma.io · getangler.ai · rebuyengine.com · cloudfront.net · 9gtb.com · useamp.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
Freehold Township

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 47 issues on grayers.com, including 22 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25