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gregnatale.com website review

Visit site (opens in a new tab)Reviewed 6 November 202651 issues · 109 checks

This review found 51 issues worth fixing on gregnatale.com, 20 of them high impact, across 109 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s2.2 sMay 16Oct 313.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.1 s
May 23, 20262.9 s
May 30, 20262.9 s
Jun 6, 20262.6 s
Jun 13, 20262.5 s
Jun 20, 20262.3 s
Jun 27, 20262.5 s
Jul 4, 20262.7 s
Jul 11, 20262.7 s
Jul 18, 20263.0 s
Jul 25, 20262.7 s
Aug 1, 20262.8 s
Aug 8, 20262.7 s
Aug 15, 20262.7 s
Aug 22, 20262.9 s
Aug 29, 20262.7 s
Sep 5, 20263.2 s
Sep 12, 20263.2 s
Sep 19, 20263.1 s
Sep 26, 20263.4 s
Oct 3, 20262.9 s
Oct 10, 20263.4 s
Oct 17, 20263.2 s
Oct 24, 20263.0 s
Oct 31, 20263.2 s
Real-visitor tap response (INP)75th percentile, phones
114 ms94 msMay 16Oct 3197 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202698 ms
May 23, 2026103 ms
May 30, 202698 ms
Jun 6, 202696 ms
Jun 13, 202697 ms
Jun 20, 202696 ms
Jun 27, 2026104 ms
Jul 4, 2026112 ms
Jul 11, 2026112 ms
Jul 18, 2026112 ms
Jul 25, 2026103 ms
Aug 1, 2026104 ms
Aug 8, 2026104 ms
Aug 15, 2026110 ms
Aug 22, 2026112 ms
Aug 29, 2026104 ms
Sep 5, 2026112 ms
Sep 12, 2026103 ms
Sep 19, 2026103 ms
Sep 26, 2026112 ms
Oct 3, 2026104 ms
Oct 10, 2026104 ms
Oct 17, 202697 ms
Oct 24, 202696 ms
Oct 31, 202697 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

12 to fix35
  • Improve image delivery

    4.2 s · 3.1 MB

    7 images could be 3.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.2 s faster on a phone.

  • Render-blocking requests

    6.2 s

    55 files block the first paint until they finish downloading. Deferring or inlining them could save about 6.2 s.

  • Font display

    1.4 s

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.4 s).

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,234 HTML elements

    The page has 3,234 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Facebook, Google Tag Manager and Google CDN and others), adding 11.6 MB and 711 ms of main-thread time.

  • WordPress adds 25 ms

    25 ms

    WordPress costs a phone 25 ms of main-thread work and 10.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    600 ms · 99 KiB

    About 99 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Reduce unused JavaScript

    150 ms · 408 KiB

    About 408 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    450 ms · 51 KiB

    Polyfills for old browsers add 51 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 944 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    278 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (278 KiB).

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 211 ms. During a long task the page ignores taps.

  • Minify CSS

    150 ms · 35 KiB

    35 KiB could be saved by minifying CSS.

  • Minify JavaScript

    85 KiB

    85 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 190 ms

    190 ms

    Your server sent the HTML in 190 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.40

    0.40

    For real visitors the layout shifts by 0.40 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 12.2 s

    12.2 s

    Your largest element takes 12.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 51.6 s

    51.6 s

    The page becomes fully interactive after 51.6 s. Good is under 3.8 s.

  • Speed Index: 14.5 s

    14.5 s

    Visually, the page fills in at 14.5 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.515

    0.515

    The layout shifts by 0.515 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 3.4 s

    3.4 s

    The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.8 s

    2.8 s

    Real visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 98 ms to 97 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.1 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Total Blocking Time: 185 ms

    185 ms

    Scripts block the page for only 185 ms while loading. Good is under 200 ms.

Images and page weight

5 to fix18
  • Page weight: 43.3 MB in 254 requests

    43.3 MB

    Your homepage downloads 43.3 MB in 254 requests on a phone: media 23.8 MB (5), images 17.3 MB (96) and scripts 1.1 MB (66). Under 2 MB keeps phones on slow connections fast.

  • 6 images over 500 KB

    6 images weigh 5.0 MB together. On a phone connection a single image that size takes seconds.

  • 7 images far larger than shown

    2.4 MB

    7 images are downloaded at several times the size a phone draws them, for example Greg-Natale-Amalfi-Mug-02.jpg at 1,600 px wide, shown at 340 px. Resized copies would save about 2.4 MB.

  • 13 images in older formats

    13 images (6.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 8 images below the first screen load straight away

    8 images further down the page (4.6 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 12.3 g of CO₂ per visit

    12.27 g

    By the Sustainable Web Design model, a visit to your homepage emits about 12.27 g of CO₂e: 1472.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8392
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 8 images without alt text

    8 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h6 and h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 7781
  • Title is short (18 characters)

    Your title is only 18 characters: “Home - Greg Natale”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 9 H1 headlines

    There are 9 <h1> headlines (“”, “Greg Natale” and “Greg Natale”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 562 internal links, 5 external

    The homepage links to 562 pages on gregnatale.com and 5 external pages.

5 checks passed
  • Meta description: 142 characters

    Your meta description is 142 characters: “Welcome to the official website of award-winning Australian designer Greg Natale! Explore his latest projects and shop …”.

  • Canonical URL set

    The canonical URL is https://www.gregnatale.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.gregnatale.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,192 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 8 pages without a meta description

    /blog/news, /projects/mosman-house-iii, /projects/exeter-house-2, /projects/oklahoma-house-2, /projects/gordon-house and /projects/new-york-house and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /projects/exeter-house-2, whose canonical is /projects/exeter-house. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page slow to respond

    /projects/exeter-house-2 took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 174 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 5491
  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://data.stbuttons.click/data' from origin 'https://www.gregnatale.com' has been block…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Mixed content”).

2 checks passed
  • Tap targets are thumb-sized

    280 of 299 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix79
  • http:// does not redirect

    http://gregnatale.com does not redirect to https, so some visitors land on the insecure version.

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://instagram.com/gregnatale/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (gregnatale.com).

  • Valid certificate (73 days left)

    The certificate from Let's Encrypt · YR2 verifies for gregnatale.com and is valid for another 73 days.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (40 internal, 5 external) answered without errors.

Domain and trust

  • No CAA record

    gregnatale.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    gregnatale.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 21 years old

    21 years

    gregnatale.com was registered in Aug 2005 through Key-Systems GmbH. An established domain carries more trust with email providers and search engines.

  • Registered until Aug 2030

    gregnatale.com is registered until Aug 2030.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 68 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 904 words of copy

    The homepage carries about 904 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NEW ARRIVALS” and “ANDY WARHOL’S INDEX (BOOK)”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Shop New Arrivals”, “Andy Warhol’s Index (Book)” and “Contact Us”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics, Meta Pixel and Hotjar.

Email authentication

2 to fix0
  • No DMARC policy

    gregnatale.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No SPF record

    gregnatale.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Domain receives no email

    gregnatale.com has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.

  • Email authentication score: 0/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 26 other companies contacted

    Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It loads jQuery 1.8.1, older than 3.5 (which fixed known security holes).

Stack

CMS
WordPress 7.1.4
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Analytics | Hotjar
Hosting
Google Cloud

Company

Headquarters
Sydney

Upkeep, stack, hiring and company data from programmable.info

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