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hdmuscle.com website review

Visit site (opens in a new tab)Reviewed 10 November 202627 issues · 79 checks

This review found 27 issues worth fixing on hdmuscle.com, 9 of them high impact, across 79 checks. The most urgent: page weight: 14.0 MB in 220 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s1.0 sMay 23Nov 71.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.2 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Oct 24, 20261.2 s
Oct 31, 20261.2 s
Nov 7, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
145 ms118 msMay 23Nov 7129 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026122 ms
May 30, 2026122 ms
Jun 6, 2026121 ms
Jun 13, 2026124 ms
Jun 20, 2026125 ms
Jun 27, 2026129 ms
Jul 4, 2026137 ms
Jul 11, 2026132 ms
Jul 18, 2026134 ms
Jul 25, 2026135 ms
Aug 1, 2026131 ms
Aug 8, 2026134 ms
Aug 15, 2026134 ms
Aug 22, 2026129 ms
Aug 29, 2026129 ms
Sep 5, 2026129 ms
Sep 12, 2026130 ms
Sep 19, 2026137 ms
Sep 26, 2026139 ms
Oct 3, 2026139 ms
Oct 10, 2026142 ms
Oct 17, 2026137 ms
Oct 24, 2026130 ms
Oct 31, 2026131 ms
Nov 7, 2026129 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of hdmuscle.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. hdmuscle.com at 0.5 s0.5 s
  2. hdmuscle.com at 1.0 s1.0 s
  3. hdmuscle.com at 1.5 s1.5 s
  4. hdmuscle.com at 2.0 s2.0 s
  5. hdmuscle.com at 2.5 s2.5 s
  6. hdmuscle.com at 3.0 s3.0 s
  7. hdmuscle.com at 3.5 s3.5 s
  8. hdmuscle.com at 4.0 s4.0 s

Speed

6 to fix69
  • Reduce unused JavaScript

    1.1 s · 194 KiB

    About 194 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 205 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (205 KiB).

  • Improve image delivery

    150 ms · 6.6 MB

    12 images could be 6.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 709 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,326 HTML elements

    The page has 2,326 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (alia-prod.com, Shopify and Klaviyo and others), adding 686 KiB and 245 ms of main-thread time.

  • Minify JavaScript

    200 ms · 2 KiB

    2 KiB could be saved by minifying JavaScript.

  • Render-blocking requests

    200 ms

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

  • Reduce unused CSS

    150 ms · 24 KiB

    About 24 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 102 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Duplicated JavaScript

    5 KiB

    5 KiB JavaScript is shipped twice across bundles.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 12.5 s

    12.5 s

    Your largest element takes 12.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 12.6 s

    12.6 s

    The page becomes fully interactive after 12.6 s. Good is under 3.8 s.

  • Speed Index: 5.3 s

    5.3 s

    Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 122 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 162 ms

    162 ms

    Real visitors wait 162 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 417 ms

    417 ms

    Real visitors wait 417 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 71 ms

    71 ms

    Scripts block the page for only 71 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix42
  • Page weight: 14.0 MB in 220 requests

    14.0 MB

    Your homepage downloads 14.0 MB in 220 requests on a phone: images 12.3 MB (40), scripts 767 KiB (74) and other files 702 KiB (71). Under 2 MB keeps phones on slow connections fast.

  • 7 images far larger than shown

    944 KiB

    7 images are downloaded at several times the size a phone draws them, for example MR408253-2.jpg at 1,444 px wide, shown at 130 px. Resized copies would save about 944 KiB.

  • An image on the first screen is lazy-loaded

    HD_Mobile_Banner_2_d6d1e47e-27ff-4c0d-a965-3b8d4b03b831.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 4.0 g of CO₂ per visit

    3.96 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.96 g of CO₂e: 475.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

4 to fixGoogle 8994
  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 7 images without alt text

    7 images have no alt text, which hurts accessibility and image search.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • Meta description is long (166 characters)

    Your meta description is 166 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 175 internal links, 10 external

    The homepage links to 175 pages on hdmuscle.com and 10 external pages.

6 checks passed
  • Title: 64 characters

    Your title is a healthy 64 characters: “HD Muscle | Premium Quality Supplements for Athletes – HD MUSCLE”.

  • Canonical URL set

    The canonical URL is https://hdmuscle.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://hdmuscle.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,047 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://hdmuscle.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix93
  • 4 pages share a meta description

    https://hdmuscle.com/collections/all, https://hdmuscle.com/collections/pre-workouts, https://hdmuscle.com/collections/post-workout-recovery and https://hdmuscle.com/collections/intra-workouts use the same meta description. A description written for each page earns more clicks.

  • 5 pages without an H1

    https://hdmuscle.com/collections/all, https://hdmuscle.com/collections/pre-workouts, https://hdmuscle.com/collections/post-workout-recovery, https://hdmuscle.com/collections/intra-workouts and https://hdmuscle.com/collections/creatine have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 64 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Uncaught Error: Goaffpro is already loaded. This message prevents duplicate loading of the script. Kindly ignore.”.

2 checks passed
  • Tap targets are thumb-sized

    23 of 26 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • Thin social proof

    Social proof on the homepage: 77 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 676 words of copy

    The homepage carries about 676 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP ALL” and “SHOP NOW”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Apply”, “SHOP” and “Shop All Supplements”.

  • 7 short forms

    7 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at hdmuscle.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Okendo · Postscript Sms Marketing · Klaviyo Email Marketing Sms · Triplewhale · Test Sms · Kaching Subscriptions · Free Gift · Bestpush · netlify.com · nfcube.com · cloudfront.net · goaffpro.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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