hdspace.com.au website review

Google Tag Manager costs a phone 393 ms of main-thread work and 355 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

7 images could be 349 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

2 long tasks block the main thread while loading, the longest for 269 ms. During a long task the page ignores taps.

7 third-party services load with your homepage (Google Tag Manager, Shopify and Bing Ads and others), adding 532 KiB and 455 ms of main-thread time.

About 144 KiB of JavaScript is downloaded but never used on this page.

About 12 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 file is served with short cache lifetimes, so returning visitors download them again (1 KiB).

The page becomes fully interactive after 7.3 s. Good is under 3.8 s.

Your largest element takes 2.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Scripts block taps and scrolling for 242 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 image (42 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.53 g of CO₂e: 63.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

13 visible links have no text or label, so screen readers cannot say where they go.

Your title is 68 characters, so Google will cut it off around 60: “HD Space | Industrial Storage Systems & Materials Handling Equipment”.

Your meta description is only 48 characters: “Supporting Industry through Distributor Networks”. 70 to 160 characters is enough to sell the click.

Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: sameAs is an empty list”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

Your <h1> is empty.

The homepage links to 112 pages on hdspace.com.au and 3 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://www.hdspace.com.au/pages/request-for-quote, https://www.hdspace.com.au/collections/stillage-cages-pallet-systems, https://www.hdspace.com.au/collections/collapsible-pallet-cages, https://www.hdspace.com.au/collections/pallet-safe-storage-cage, https://www.hdspace.com.au/collections/high-density-storage and https://www.hdspace.com.au/collections/drawer-cabinets and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.hdspace.com.au/products/crane-cage-standard-size and https://www.hdspace.com.au/products/crane-cage-extra-large use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 69 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97136106&tm=gtm002&Ver=2&mid=fa8a3a22-8540-4adf-9c74-0009052c3d4c&bo=1&sid=ad63e210ddac11f1acdc2957bcef6a4f&vid=ad63fed0ddac11f1a611755af4995b77&vids=1&msclkid=N&pi=91.

14 of 44 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 images are served at too low a resolution for sharp phone screens.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

The homepage has only about 171 words of visible text; thin pages give Google and first-time buyers little to go on.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.