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helloteam.com website review

Visit site (opens in a new tab)Reviewed 14 November 202647 issues · 90 checks

This review found 47 issues worth fixing on helloteam.com, 19 of them high impact, across 90 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s1.2 sMay 23Nov 71.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.9 s
May 30, 20262.7 s
Jun 6, 20262.4 s
Jun 13, 20262.2 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20262.0 s
Aug 8, 20261.8 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.6 s
Sep 12, 20262.3 s
Sep 19, 20262.7 s
Sep 26, 20262.7 s
Oct 3, 20262.6 s
Oct 10, 20262.6 s
Oct 17, 20262.3 s
Oct 24, 20262.2 s
Oct 31, 20262.2 s
Nov 7, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
299 ms171 msSep 19Oct 24199 ms
Show as table
DateReal-visitor tap response (INP)
Sep 19, 2026284 ms
Sep 26, 2026263 ms
Oct 3, 2026263 ms
Oct 10, 2026255 ms
Oct 17, 2026186 ms
Oct 24, 2026199 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of helloteam.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. helloteam.com at 0.5 s0.5 s
  2. helloteam.com at 0.9 s0.9 s
  3. helloteam.com at 1.4 s1.4 s
  4. helloteam.com at 1.8 s1.8 s
  5. helloteam.com at 2.3 s2.3 s
  6. helloteam.com at 2.8 s2.8 s
  7. helloteam.com at 3.2 s3.2 s
  8. helloteam.com at 3.7 s3.7 s

Speed

9 to fix51
  • Improve image delivery

    9.1 s · 3.1 MB

    24 images could be 3.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 9.1 s faster on a phone.

  • Reduce unused JavaScript

    3.9 s · 434 KiB

    About 434 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.9 s faster on a phone.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    600 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Reduce unused CSS

    450 ms · 104 KiB

    About 104 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Google CDN, Other Google APIs/SDKs and Cloudflare CDN and others), adding 1.0 MB and 403 ms of main-thread time.

  • Google CDN adds 371 ms

    371 ms

    Google CDN costs a phone 371 ms of main-thread work and 743 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,258 HTML elements

    The page has 2,258 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 808 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 118 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    7 KiB

    Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

  • Minify CSS

    7 KiB

    7 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 29.1 s

    29.1 s

    Your largest element takes 29.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “A True Employee Retention Platform Streamline Performance. …”.

  • Time to Interactive: 30.2 s

    30.2 s

    The page becomes fully interactive after 30.2 s. Good is under 3.8 s.

  • First Contentful Paint: 6.5 s

    6.5 s

    The first text or image appears after 6.5 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.9 s

    6.9 s

    Visually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.116

    0.116

    The layout shifts by 0.116 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 13 images without width and height

    13 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 212 ms

    212 ms

    Scripts block taps and scrolling for 212 ms in total while the page loads. Good is under 200 ms.

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 619 ms

    619 ms

    Real visitors wait 619 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 30% faster for real visitors

    -30%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 284 ms to 199 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 33% faster for real visitors

    -33%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.9 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

5 to fix18
  • Page weight: 7.6 MB in 94 requests

    7.6 MB

    Your homepage downloads 7.6 MB in 94 requests on a phone: images 6.0 MB (66), scripts 836 KiB (10) and other files 356 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 3 images over 500 KB

    3 images weigh 3.0 MB together. On a phone connection a single image that size takes seconds.

  • 2 images far larger than shown

    1.1 MB

    2 images are downloaded at several times the size a phone draws them, for example Home-AbovetheFold.png at 2,689 px wide, shown at 360 px. Resized copies would save about 1.1 MB.

  • 25 images in older formats

    25 images (5.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 17 images below the first screen load straight away

    17 images further down the page (3.8 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.1 g of CO₂ per visit

    2.15 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.15 g of CO₂e: 257.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

13 to fixGoogle 5881
  • Certain ARIA roles must be contained by particular parents (3 elements)

    Certain ARIA roles must be contained by particular parents: 3 elements on the page fail this check, rated critical by axe-core.

  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • Orphan list items

    Some list items are not inside a list.

  • 15 tap targets too small

    15 tap targets are too small or too close together to hit reliably with a finger.

  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 8 images without alt text

    8 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (36 elements)

    All page content should be contained by landmarks: 36 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 18 links without text

    18 visible links have no text or label, so screen readers cannot say where they go.

  • Hidden but focusable

    3 elements hidden from screen readers can still receive keyboard focus.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h4, h4 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 12 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8576
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (16 characters)

    Your title is only 16 characters: “Home | HelloTeam”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 182 internal links, 17 external

    The homepage links to 182 pages on helloteam.com and 17 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “A True Employee Retention Platform”.

  • Canonical URL set

    The canonical URL is https://helloteam.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://helloteam.com/wp-sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://helloteam.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,508 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix73
  • 1 page points its canonical at the homepage

    https://helloteam.com/test-page declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 2 pages share a title

    / and https://helloteam.com/test-page all use the title “Home | HelloTeam”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 14 pages without a meta description

    https://helloteam.com/platform/dashboard-social-intranet, https://helloteam.com/platform/performance-goals, https://helloteam.com/platform/recognition-rewards, https://helloteam.com/platform/employee-surveys, https://helloteam.com/platform/reports-analytics and https://helloteam.com/platform/learning and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages without an H1

    https://helloteam.com/industries, https://helloteam.com/businesses and https://helloteam.com/roles have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 28 small tap targets

    28 of 71 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix80
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,143 words of copy

    The homepage carries about 1,143 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Request a demo” and “Contact”.

  • 24 calls to action

    The homepage has 24 calls to action, for example “Learn more about Learning”, “Learn more about Recognition & Rewards” and “Contact”.

  • Social proof on the page

    Social proof on the homepage: 6 testimonial or review blocks, 16 customer or partner logos, a star rating and 2 trust badges.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at helloteam.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Hosting
Cloudflare

Hiring

Hiring
2 open roles
Job board
jazzhr

Upkeep, stack, hiring and company data from programmable.info

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This review found 47 issues on helloteam.com, including 16 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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