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helpscout.net website review

Visit site (opens in a new tab)Reviewed 6 November 202629 issues · 96 checks

This review found 29 issues worth fixing on helpscout.net, 6 of them high impact, across 96 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s1.7 sMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.2 s
May 23, 20262.3 s
May 30, 20262.3 s
Jun 6, 20262.4 s
Jun 13, 20262.5 s
Jun 20, 20262.7 s
Jun 27, 20262.8 s
Jul 4, 20262.7 s
Jul 11, 20262.5 s
Jul 18, 20262.4 s
Jul 25, 20262.3 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20262.0 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
345 ms126 msMay 16Oct 31269 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026160 ms
May 23, 2026154 ms
May 30, 2026151 ms
Jun 6, 2026156 ms
Jun 13, 2026160 ms
Jun 20, 2026163 ms
Jun 27, 2026171 ms
Jul 4, 2026167 ms
Jul 11, 2026161 ms
Jul 18, 2026165 ms
Jul 25, 2026178 ms
Aug 1, 2026237 ms
Aug 8, 2026290 ms
Aug 15, 2026320 ms
Aug 22, 2026310 ms
Aug 29, 2026248 ms
Sep 5, 2026234 ms
Sep 12, 2026227 ms
Sep 19, 2026239 ms
Sep 26, 2026253 ms
Oct 3, 2026275 ms
Oct 10, 2026270 ms
Oct 17, 2026272 ms
Oct 24, 2026268 ms
Oct 31, 2026269 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

7 to fix81
  • Improve image delivery

    1.3 MB

    8 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 81

    81/100

    Your mobile performance score is 81. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    850 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

  • Reduce unused JavaScript

    380 ms · 333 KiB

    About 333 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 380 ms faster on a phone.

  • Use efficient cache lifetimes

    350 ms · 161 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (161 KiB).

  • 6 third-party services on the page

    6 third-party services load with your homepage (transcend-cdn.com, Matomo and Hubspot and others), adding 2.2 MB and 201 ms of main-thread time.

  • imgix adds 0 ms

    0 ms

    imgix costs a phone 0 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 122 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    82 KiB

    About 82 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    22 KiB

    Polyfills for old browsers add 22 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.3 s

    A phone's processor spends 1.3 s on main-thread work while loading, 609 ms of it running JavaScript. That is comfortably low.

  • Server response: 23 ms

    23 ms

    Your server sent the HTML in 23 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 10.6 s

    10.6 s

    The page becomes fully interactive after 10.6 s. Good is under 3.8 s.

  • Speed Index: 7.5 s

    7.5 s

    Visually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Real-user INP: 362 ms

    362 ms

    Real visitors wait 362 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 71% slower for real visitors

    +71%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 160 ms to 269 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest Contentful Paint: 3.0 s

    3.0 s

    Your largest element takes 3.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Where support teams turn conversations into resolutions int…”. Most of its time is element render delay (2.3 s).

  • 20 images without width and height

    20 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 528 ms

    528 ms

    Real visitors wait 528 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 133 ms

    133 ms

    Scripts block the page for only 133 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.2 MB in 98 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 98 requests on a phone: images 2.0 MB (41), scripts 761 KiB (17) and fonts 217 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (91 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.9 g of CO₂ per visit

    0.92 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.92 g of CO₂e: 110.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9595
  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10089
  • Title is long (68 characters)

    Your title is 68 characters, so Google will cut it off around 60: “Help Scout: The AI-driven support platform for customer-first brands”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 94 internal links, 17 external

    The homepage links to 94 pages on helpscout.net and 17 external pages.

6 checks passed
  • Meta description: 159 characters

    Your meta description is 159 characters: “Help Scout delivers all the powerful, intuitive features you need to deliver exceptional support at a fraction of the c…”.

  • One H1 headline

    Your main headline reads: “Where support teams turn conversations into resolutionsintelligencerenewalssignalsword-of-mouthretention”.

  • Canonical URL set

    The canonical URL is https://www.helpscout.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.helpscout.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,016 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 30 small tap targets

    30 of 47 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot assign to read only property 'open' of object '#<Window>'”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (helpscout.com).

  • Valid certificate (84 days left)

    The certificate from Let's Encrypt · YR1 verifies for helpscout.net and is valid for another 84 days.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://helpscout.net redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 54 links work

    All 54 links checked from your homepage (40 internal, 14 external) answered without errors.

Domain and trust

  • No CAA record

    helpscout.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    helpscout.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 17 years old

    17 years

    helpscout.com was registered in Aug 2009 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Aug 2027

    helpscout.com is registered until Aug 2027.

Content and conversion

2 to fix80
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 910 words of copy

    The homepage carries about 910 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Pricing” and “Get a Demo”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Pricing”, “Get a Demo” and “Try for Free”.

  • Social proof on the page

    Social proof on the homepage: 8 testimonial or review blocks, 15 customer or partner logos and 2 trust badges.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be helpscout.net is still delivered. Reports are on, so moving to quarantine is the next step.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:helpscoutemail.com ~all”.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 2 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies, 8 of them by other companies (measured from a US location before any click).

  • 33 other companies contacted

    Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Gatsby
Hosting
Vercel

Hiring

Hiring
6 open roles
Teams
Experience (2), Marketing (1), People (1), Product Design (1)
Job board
ashby

Company

Headquarters
Boston

Upkeep, stack, hiring and company data from programmable.info

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