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helus.com website review

Visit site (opens in a new tab)Reviewed 21 October 202626 issues · 90 checks

This review found 26 issues worth fixing on helus.com, 9 of them high impact, across 90 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
6.4 s3.4 sMay 2Oct 174.2 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20266.1 s
May 9, 20266.0 s
May 16, 20265.7 s
May 23, 20265.4 s
May 30, 20264.9 s
Jun 6, 20265.1 s
Jun 13, 20265.1 s
Jun 20, 20265.2 s
Jun 27, 20265.3 s
Jul 4, 20264.6 s
Jul 11, 20264.1 s
Jul 18, 20263.9 s
Jul 25, 20264.2 s
Aug 1, 20263.9 s
Aug 8, 20264.1 s
Aug 15, 20264.3 s
Aug 22, 20264.3 s
Aug 29, 20264.0 s
Sep 5, 20264.1 s
Sep 12, 20263.8 s
Sep 19, 20263.8 s
Sep 26, 20264.0 s
Oct 3, 20263.9 s
Oct 10, 20264.3 s
Oct 17, 20264.2 s
Real-visitor tap response (INP)75th percentile, phones
236 ms67 msMay 2Oct 17107 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026216 ms
May 9, 2026211 ms
May 16, 2026205 ms
May 23, 2026202 ms
May 30, 2026187 ms
Jun 6, 2026196 ms
Jun 13, 2026189 ms
Jun 20, 2026183 ms
Jun 27, 2026178 ms
Jul 4, 2026146 ms
Jul 11, 2026112 ms
Jul 18, 2026102 ms
Jul 25, 202697 ms
Aug 1, 202696 ms
Aug 8, 202688 ms
Aug 15, 202689 ms
Aug 22, 202686 ms
Aug 29, 202690 ms
Sep 5, 202692 ms
Sep 12, 202691 ms
Sep 19, 202687 ms
Sep 26, 202689 ms
Oct 3, 202694 ms
Oct 10, 2026102 ms
Oct 17, 2026107 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of helus.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. helus.com at 0.5 s0.5 s
  2. helus.com at 1.0 s1.0 s
  3. helus.com at 1.5 s1.5 s
  4. helus.com at 2.0 s2.0 s
  5. helus.com at 2.5 s2.5 s
  6. helus.com at 3.0 s3.0 s
  7. helus.com at 3.5 s3.5 s
  8. helus.com at 4.0 s4.0 s

helus.com does not allow embedding, so this is Google's rendering of the page.

Speed

4 to fix65
  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65 (desktop: 84). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    750 ms · 140 KiB

    About 140 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Render-blocking requests

    650 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Google Tag Manager adds 198 ms

    198 ms

    Google Tag Manager costs a phone 198 ms of main-thread work and 333 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Google Tag Manager, LinkedIn Ads and Google Analytics), adding 335 KiB and 198 ms of main-thread time.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 146 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    40 KiB

    About 40 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 435 ms of it running JavaScript. That is comfortably low.

  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.8 s

    4.8 s

    Real visitors wait 4.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest Contentful Paint: 8.5 s

    8.5 s

    Your largest element takes 8.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Helus Pharma to Host Investor Presentation on October 21, 2…”. Most of its time is element render delay (3.9 s).

  • Time to Interactive: 8.5 s

    8.5 s

    The page becomes fully interactive after 8.5 s. Good is under 3.8 s.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Real-user FCP: 2.9 s

    2.9 s

    Real visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.

  • Speed Index: 5.4 s

    5.4 s

    Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

7 checks passed
  • Real-user INP: 138 ms

    138 ms

    Real visitors wait 138 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 640 ms

    640 ms

    Real visitors wait 640 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 51% faster for real visitors

    -51%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 216 ms to 107 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 29% faster for real visitors

    -29%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 6.1 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 99 ms

    99 ms

    Scripts block the page for only 99 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

100
  • 3 images in older formats

    3 images (196 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.3 g of CO₂ per visit

    0.33 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.33 g of CO₂e: 40.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.2 MB in 37 requests

    1.2 MB

    Your homepage downloads 1.2 MB in 37 requests on a phone: scripts 496 KiB (23), fonts 346 KiB (1) and images 286 KiB (7). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8994
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA progressbar nodes must have an accessible name (1 element)

    ARIA progressbar nodes must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h6, h2 → h4 and h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 20 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • Title is short (23 characters)

    Your title is only 23 characters: “Welcome to Helus Pharma”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Helus Pharma to Host Investor Presentation on Oct…” and “Pioneering a paradigm shift in mental health that…”). One clear main headline is easier for people and search engines.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 55 internal links, 57 external

    The homepage links to 55 pages on helus.com and 57 external pages.

6 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “Helus is advancing mental health treatments through novel, second-generation therapies, proprietary drug delivery syste…”.

  • Canonical URL set

    The canonical URL is https://www.helus.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.helus.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

Other pages

100
  • 14 internal pages checked

    We fetched 14 pages linked from your homepage and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 14 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 8 small tap targets

    8 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (helus.com).

  • Valid certificate (37 days left)

    The certificate from Let's Encrypt · YE1 verifies for helus.com and is valid for another 37 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://helus.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 36 links work

    All 36 links checked from your homepage (16 internal, 20 external) answered without errors; 2 did not answer within 5 s.

Domain and trust

  • No CAA record

    helus.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    helus.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 27 years old

    27 years

    helus.com was registered in Jan 1999 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jan 2034

    helus.com is registered until Jan 2034.

Content and conversion

5 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 32 words

    The homepage has only about 32 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

1 checks passed
  • 9 calls to action

    The homepage has 9 calls to action, for example “Join Us”, “Contact Us” and “Learn More”.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:spf.emailsignatures365.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.3.
  • 1 plugin is behind its latest release.elementor 4.3.2 → 4.3.5

Stack

CMS
WordPress 3.7.1
Framework
jQuery

Company

Founded
2019

Upkeep, stack, hiring and company data from programmable.info

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