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herno.com website review

Visit site (opens in a new tab)Reviewed 29 October 202641 issues · 112 checks

This review found 41 issues worth fixing on herno.com, 15 of them high impact, across 112 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s2.0 sMay 9Oct 242.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.3 s
May 16, 20262.4 s
May 23, 20262.4 s
May 30, 20262.4 s
Jun 6, 20262.4 s
Jun 13, 20262.4 s
Jun 20, 20262.4 s
Jun 27, 20262.4 s
Jul 4, 20262.4 s
Jul 11, 20262.4 s
Jul 18, 20262.4 s
Jul 25, 20262.4 s
Aug 1, 20262.5 s
Aug 8, 20262.6 s
Aug 15, 20262.6 s
Aug 22, 20262.6 s
Aug 29, 20262.5 s
Sep 5, 20262.4 s
Sep 12, 20262.2 s
Sep 19, 20262.2 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
231 ms173 msMay 9Oct 24180 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026208 ms
May 16, 2026207 ms
May 23, 2026207 ms
May 30, 2026205 ms
Jun 6, 2026203 ms
Jun 13, 2026203 ms
Jun 20, 2026200 ms
Jun 27, 2026191 ms
Jul 4, 2026188 ms
Jul 11, 2026192 ms
Jul 18, 2026196 ms
Jul 25, 2026206 ms
Aug 1, 2026215 ms
Aug 8, 2026221 ms
Aug 15, 2026224 ms
Aug 22, 2026222 ms
Aug 29, 2026211 ms
Sep 5, 2026201 ms
Sep 12, 2026190 ms
Sep 19, 2026189 ms
Sep 26, 2026188 ms
Oct 3, 2026186 ms
Oct 10, 2026186 ms
Oct 17, 2026183 ms
Oct 24, 2026180 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of herno.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. herno.com at 2.2 s2.2 s
  2. herno.com at 4.4 s4.4 s
  3. herno.com at 6.6 s6.6 s
  4. herno.com at 8.8 s8.8 s
  5. herno.com at 11.0 s11.0 s
  6. herno.com at 13.2 s13.2 s
  7. herno.com at 15.4 s15.4 s
  8. herno.com at 17.6 s17.6 s

herno.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix36
  • Render-blocking requests

    1.7 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.

  • Main-thread work: 16.1 s

    A phone's processor spends 16.1 s on main-thread work while loading, 11.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Signyfyd adds 1.6 s

    1.6 s

    Signyfyd costs a phone 1.6 s of main-thread work and 257 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 36

    36/100

    Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 6,599 HTML elements

    The page has 6,599 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    2.5 MB

    6 images could be 2.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Signyfyd, Google Tag Manager and Cookie-Script.com and others), adding 814 KiB and 2.5 s of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 1.1 s. During a long task the page ignores taps.

  • Google Tag Manager adds 616 ms

    616 ms

    Google Tag Manager costs a phone 616 ms of main-thread work and 348 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    613 KiB

    About 613 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    178 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (178 KiB).

  • Legacy JavaScript

    49 KiB

    Polyfills for old browsers add 49 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    10 KiB

    10 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Speed Index: 25.6 s

    25.6 s

    Visually, the page fills in at 25.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 5.3 s

    5.3 s

    Scripts block taps and scrolling for 5.3 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 26.8 s

    26.8 s

    The page becomes fully interactive after 26.8 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.9 s

    5.9 s

    Your largest element takes 5.9 s to render on a phone. Google's threshold for “good” is 2.5 s.

  • Real-user CLS: 0.19

    0.19

    For real visitors the layout shifts by 0.19 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

7 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 179 ms

    179 ms

    Real visitors wait 179 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 771 ms

    771 ms

    Real visitors wait 771 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 208 ms to 180 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix55
  • Page weight: 5.5 MB in 127 requests

    5.5 MB

    Your homepage downloads 5.5 MB in 127 requests on a phone: images 3.3 MB (19), scripts 1.6 MB (42) and stylesheets 197 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    Advanced_man_mobile.jpg weighs 1.2 MB. On a phone connection a single image that size takes seconds.

  • 1 image in older formats

    1 image (69 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (69 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.6 g of CO₂ per visit

    1.56 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.56 g of CO₂e: 187.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9291
  • 18 buttons without a name

    18 buttons have no accessible name, so screen readers announce just “button”.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 20 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8391
  • 82 links crawlers can't follow

    82 links have no real href, so search engines can't follow them.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 193 internal links, 9 external

    The homepage links to 193 pages on herno.com and 9 external pages.

7 checks passed
  • Meta description: 146 characters

    Your meta description is 146 characters: “Explore exclusive italian clothing for women, men & kids at Herno® Official Store. Enjoy Free Shipping on all orders. D…”.

  • One H1 headline

    Your main headline reads: “Herno”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Official Herno® Boutique: Clothing for Women, Men & Kids”.

  • Canonical URL set

    The canonical URL is https://www.herno.com/en-us/.

  • Structured data in place

    Structured data found: ItemList and Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.herno.com/de-at/sitemap-category_0.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (511 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (5 KiB, 0 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix86
  • 2 pages share a title

    /en-us/city-layers-w and /en-us/city-layers-m all use the title “City Layers FW26 | Herno®”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    /en-us/city-layers-w and /en-us/city-layers-m use the same meta description. A description written for each page earns more clicks.

  • 8 pages without an H1

    /en-us/laminar, /en-us/herno-hero, /en-us/fall-follow, /en-us/modern-legacy, /en-us/city-layers-w and /en-us/resort and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 98 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 115 small tap targets

    115 of 162 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'getRegistrations')”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 180 days; one year is the recommended minimum.

  • 2 redirects before the homepage

    Opening https://herno.com goes through 2 redirects before the homepage loads.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (herno.com).

  • Valid certificate (88 days left)

    The certificate from Let's Encrypt · YE1 verifies for herno.com and is valid for another 88 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://herno.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 47 links work

    All 47 links checked from your homepage (40 internal, 7 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 29 days

    herno.com is registered until Nov 2026. If it lapses, the site and its email stop working and someone else can buy the name. Renew it, and turn on auto-renew.

  • No CAA record

    herno.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    herno.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 29 years old

    29 years

    herno.com was registered in Nov 1996 through Unidata S.p.A.. An established domain carries more trust with email providers and search engines.

Content and conversion

4 to fix75
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 10 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 495 words of copy

    The homepage carries about 495 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us”.

  • 22 calls to action

    The homepage has 22 calls to action, for example “Contact Us”, “Shop this” and “Subscribe”.

  • 1 short form

    A short form (7 fields at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and TikTok Pixel.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be herno.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:amazonses.com a:production.store.thelevelgroup.demandware.net a:produ…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
Analytics
FullStory | Microsoft Clarity
Hosting
Scaleway

Upkeep, stack, hiring and company data from programmable.info

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