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bianco.com website review

Visit site (opens in a new tab)Reviewed 23 October 202630 issues · 95 checks

This review found 30 issues worth fixing on bianco.com, 7 of them high impact, across 95 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s1.1 sMay 2Oct 171.2 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.2 s
May 9, 20261.2 s
May 16, 20261.1 s
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
149 ms117 msMay 2Oct 17144 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026127 ms
May 9, 2026123 ms
May 16, 2026121 ms
May 23, 2026121 ms
May 30, 2026121 ms
Jun 6, 2026125 ms
Jun 13, 2026129 ms
Jun 20, 2026131 ms
Jun 27, 2026134 ms
Jul 4, 2026135 ms
Jul 11, 2026137 ms
Jul 18, 2026137 ms
Jul 25, 2026138 ms
Aug 1, 2026138 ms
Aug 8, 2026139 ms
Aug 15, 2026143 ms
Aug 22, 2026144 ms
Aug 29, 2026145 ms
Sep 5, 2026142 ms
Sep 12, 2026139 ms
Sep 19, 2026141 ms
Sep 26, 2026139 ms
Oct 3, 2026143 ms
Oct 10, 2026144 ms
Oct 17, 2026144 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of bianco.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. bianco.com at 0.4 s0.4 s
  2. bianco.com at 0.8 s0.8 s
  3. bianco.com at 1.1 s1.1 s
  4. bianco.com at 1.5 s1.5 s
  5. bianco.com at 1.9 s1.9 s
  6. bianco.com at 2.3 s2.3 s
  7. bianco.com at 2.6 s2.6 s
  8. bianco.com at 3.0 s3.0 s

bianco.com does not allow embedding, so this is Google's rendering of the page.

Speed

4 to fix73
  • Reduce unused JavaScript

    1.4 s · 268 KiB

    About 268 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 73

    73/100

    Your mobile performance score is 73 (desktop: 88). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    300 ms · 34 KiB

    About 34 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 2,159 HTML elements

    The page has 2,159 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 121 ms. During a long task the page ignores taps.

  • 5 third-party services on the page

    5 third-party services load with your homepage (cookieinformation.com, Salesforce Commerce Cloud and Cloudflare and others), adding 66 KiB and 100 ms of main-thread time.

  • Legacy JavaScript

    31 KiB

    Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need.

  • Use efficient cache lifetimes

    30 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (30 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.6 s

    A phone's processor spends 0.6 s on main-thread work while loading, 285 ms of it running JavaScript. That is comfortably low.

  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 8.5 s

    8.5 s

    Your largest element takes 8.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “By clicking on "Accept all", you agree that we and third pa…”.

  • Time to Interactive: 8.5 s

    8.5 s

    The page becomes fully interactive after 8.5 s. Good is under 3.8 s.

  • Real-user TTFB: 841 ms

    841 ms

    Real visitors wait 841 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 15 images without width and height

    15 images have no width and height attributes, so the layout jumps as each one loads.

  • Speed Index: 3.4 s

    3.4 s

    Visually, the page fills in at 3.4 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 127 ms to 144 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 161 ms

    161 ms

    Real visitors wait 161 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 102 ms

    102 ms

    Scripts block the page for only 102 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

100
  • About 0.3 g of CO₂ per visit

    0.25 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.25 g of CO₂e: 30.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 907 KiB in 38 requests

    907 KiB

    Your homepage downloads 907 KiB in 38 requests on a phone: scripts 794 KiB (15), fonts 42 KiB (1) and stylesheets 35 KiB (1). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9893
  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Users should be able to zoom and scale the text up to 500% (1 element)

    Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 15 images in the HTML carry an alt attribute.

  • 16 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 19 WCAG 2.2 A/AA and best-practice rules on the phone render: 16 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10080
  • Title is short (19 characters)

    Your title is only 19 characters: “Bianco Online Store”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (23 characters)

    Your meta description is only 23 characters: “global.meta.description”. 70 to 160 characters is enough to sell the click.

  • No XML sitemap

    No XML sitemap at https://www.bianco.com/sitemap-indexv2.xml, so Google discovers your pages only by following links.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 31 internal links, 0 external

    The homepage links to 31 pages on bianco.com and 0 external pages.

3 checks passed
  • One H1 headline

    Your main headline reads: “Select your shipping country and language”.

  • Canonical URL set

    The canonical URL is https://www.bianco.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

3 to fix86
  • 2 pages share a title

    /en-gb/home and /on/demandware.store/Sites-bi-Site/en_GB/Page-SetLocale all use the title “BIANCO”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    /en-gb/home and /on/demandware.store/Sites-bi-Site/en_GB/Page-SetLocale use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /on/demandware.store/Sites-bi-Site/en_GB/Page-SetLocale, whose canonical is /en-gb/home. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 internal pages checked

    We fetched 2 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 2 pages we checked loaded without an error.

  • Every page has a meta description

    All 2 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 2 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 30 small tap targets

    30 of 31 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (bianco.com).

  • Valid certificate (86 days left)

    The certificate from Google Trust Services · WE1 verifies for bianco.com and is valid for another 86 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://bianco.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 31 links work

    All 31 links checked from your homepage (31 internal, 0 external) answered without errors.

Domain and trust

  • No CAA record

    bianco.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    bianco.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 28 years old

    28 years

    bianco.com was registered in Jun 1998 through Abion AB. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2027

    bianco.com is registered until Jun 2027.

Content and conversion

5 to fix33
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 64 words

    The homepage has only about 64 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be bianco.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:185.126.153.45 ip4:83.90.119.115 ip4:13.111.10.159 ip4:87.53.121.219 ip4:83.91.91.2 include:web.shared.mysmt…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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