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honeycombmpls.com website review
Visit site (opens in a new tab)Reviewed 21 October 202634 issues · 94 checks
This review found 34 issues worth fixing on honeycombmpls.com, 6 of them high impact, across 94 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79CClosest competitors among Squarespace websites
Compare side by sideOne score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.9 s · 373 KiBAbout 373 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.
Improve image delivery
1.4 MB5 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 66
66/100Your mobile performance score is 66 (desktop: 84). Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
600 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
4 third-party services on the page
4 third-party services load with your homepage (Squarespace, Adobe TypeKit and sqspcdn.com and others), adding 3.0 MB and 262 ms of main-thread time.
Reduce unused CSS
450 ms · 77 KiBAbout 77 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Squarespace adds 255 ms
255 msSquarespace costs a phone 255 ms of main-thread work and 875 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
300 ms · 35 KiBPolyfills for old browsers add 35 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
squarespace-cdn.com adds 0 ms
0 mssquarespace-cdn.com costs a phone 0 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 131 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Use efficient cache lifetimes
8 KiB3 files are served with short cache lifetimes, so returning visitors download them again (8 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 0.7 s
A phone's processor spends 0.7 s on main-thread work while loading, 236 ms of it running JavaScript. That is comfortably low.
Server response: 27 ms
27 msYour server sent the HTML in 27 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 9.3 s
9.3 sYour largest element takes 9.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Honeycomb Salon”.
Time to Interactive: 10.7 s
10.7 sThe page becomes fully interactive after 10.7 s. Good is under 3.8 s.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
Speed Index: 5.1 s
5.1 sVisually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Cumulative Layout Shift: 0.079
0.079The layout barely moves while loading (CLS 0.079, good is under 0.1).
Total Blocking Time: 41 ms
41 msScripts block the page for only 41 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 3.2 MB in 49 requests
3.2 MBYour homepage downloads 3.2 MB in 49 requests on a phone: images 1.9 MB (7), scripts 809 KiB (24) and fonts 201 KiB (6). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
honeycomb-bob.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.9 g of CO₂ per visit
0.90 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.90 g of CO₂e: 107.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
2 checks passed
Every image has alt text
All 5 images in the HTML carry an alt attribute.
36 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (15 characters)
Your title is only 15 characters: “Honeycomb Salon”. Between 30 and 65 characters leaves room to say what you do and for whom.
Structured data has 2 problems
Structured data found (LocalBusiness, Organization and WebSite) but with 2 problems, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/551f3d90e4b04cf2fe2…”.
13 internal links, 9 external
The homepage links to 13 pages on honeycombmpls.com and 9 external pages.
6 checks passed
Meta description: 82 characters
Your meta description is 82 characters: “South Minneapolis salon with a welcoming environment and great hair and body care.”.
One H1 headline
Your main headline reads: “HONEYCOMB SALON”.
Canonical URL set
The canonical URL is https://www.honeycombmpls.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.honeycombmpls.com/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing name, url, logo and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
1 page points its canonical at the homepage
/home declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.
2 pages share a title
/ and /home all use the title “Honeycomb Salon”. Search engines can't tell which page to show for a search, so each competes with the others.
3 pages without a meta description
/stylists, /policies and /contact have no meta description, so Google writes the search snippet from whatever text it finds.
3 pages without an H1
/stylists, /policies and /contact have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages with very little text
/stylists, /contact and /home have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
4 internal pages checked
We fetched 4 pages linked from your homepage and read each the way a search engine does.
3 checks passed
Linked pages load
All 4 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
6 small tap targets
6 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/sitecss/551f3d90e4b04cf2fe222efb/158/55f0aac0e4b0f0…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
Short HSTS lifetime
HSTS is set, but max-age is 180 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example http://instagram.com/honeycombmpls.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (honeycombmpls.com).
Valid certificate (37 days left)
The certificate from Let's Encrypt · YR2 verifies for honeycombmpls.com and is valid for another 37 days.
http:// redirects to https
http://honeycombmpls.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 11 links work
All 11 links checked from your homepage (6 internal, 5 external) answered without errors.
Domain and trust
No CAA record
honeycombmpls.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
honeycombmpls.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 16 years old
16 yearshoneycombmpls.com was registered in Feb 2010 through Netregistry Wholesale Pty Ltd. An established domain carries more trust with email providers and search engines.
Registered until Feb 2033
honeycombmpls.com is registered until Feb 2033.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Only about 47 words
The homepage has only about 47 words of visible text; thin pages give Google and first-time buyers little to go on.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
8 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “CONTACT” and “BOOK NOW”.
4 calls to action
The homepage has 4 calls to action, for example “Contact”, “Book Now” and “CONTACT YOUR STYLIST”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and 2 trust badges.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Email authentication
No DMARC policy
honeycombmpls.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 35/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_hostingspf.doteasy.com ~all”.
Privacy and tracking
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
7 other companies contacted
Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
Stack
- CMS
- Squarespace
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 34 issues on honeycombmpls.com, including 14 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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