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iltutto.co.uk website review

Visit site (opens in a new tab)Reviewed 9 November 202645 issues · 95 checks

This review found 45 issues worth fixing on iltutto.co.uk, 15 of them high impact, across 95 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.0 sJun 6Nov 71.2 s
Show as table
DateReal-visitor load time (LCP)
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.4 s
Jun 27, 20261.3 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.3 s
Aug 8, 20261.2 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.3 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.3 s
Oct 31, 20261.2 s
Nov 7, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
207 ms101 msJun 6Nov 7160 ms
Show as table
DateReal-visitor tap response (INP)
Jun 6, 2026113 ms
Jun 13, 2026126 ms
Jun 20, 2026129 ms
Jun 27, 2026130 ms
Jul 4, 2026138 ms
Jul 11, 2026143 ms
Jul 18, 2026142 ms
Jul 25, 2026143 ms
Aug 1, 2026138 ms
Aug 8, 2026133 ms
Aug 15, 2026130 ms
Aug 22, 2026130 ms
Aug 29, 2026136 ms
Sep 5, 2026138 ms
Sep 12, 2026147 ms
Sep 19, 2026167 ms
Sep 26, 2026179 ms
Oct 3, 2026189 ms
Oct 10, 2026195 ms
Oct 17, 2026187 ms
Oct 24, 2026179 ms
Oct 31, 2026170 ms
Nov 7, 2026160 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of iltutto.co.uk (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. iltutto.co.uk at 1.0 s1.0 s
  2. iltutto.co.uk at 2.1 s2.1 s
  3. iltutto.co.uk at 3.1 s3.1 s
  4. iltutto.co.uk at 4.2 s4.2 s
  5. iltutto.co.uk at 5.2 s5.2 s
  6. iltutto.co.uk at 6.3 s6.3 s
  7. iltutto.co.uk at 7.3 s7.3 s
  8. iltutto.co.uk at 8.4 s8.4 s

Speed

15 to fix20
  • Render-blocking requests

    1.6 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 20

    20/100

    Your mobile performance score is 20. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.4 s

    A phone's processor spends 8.4 s on main-thread work while loading, 4.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,904 HTML elements

    The page has 4,904 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (tabarn.app, Kaltura Video Platform and Google Tag Manager and others), adding 3.5 MB and 2.3 s of main-thread time.

  • Use efficient cache lifetimes

    1.7 MB

    99 files are served with short cache lifetimes, so returning visitors download them again (1.7 MB).

  • Reduce unused JavaScript

    150 ms · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    450 ms · 136 KiB

    About 136 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Kaltura Video Platform adds 424 ms

    424 ms

    Kaltura Video Platform costs a phone 424 ms of main-thread work and 937 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • tabarn.app adds 469 ms

    469 ms

    tabarn.app costs a phone 469 ms of main-thread work and 129 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 329 ms

    329 ms

    Google Tag Manager costs a phone 329 ms of main-thread work and 549 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Yotpo adds 231 ms

    231 ms

    Yotpo costs a phone 231 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 318 ms. During a long task the page ignores taps.

  • Improve image delivery

    298 KiB

    7 images could be 298 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google CDN adds 269 ms

    269 ms

    Google CDN costs a phone 269 ms of main-thread work and 31 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    150 ms · 31 KiB

    31 KiB could be saved by minifying JavaScript.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    51 KiB

    Polyfills for old browsers add 51 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Time to Interactive: 37.7 s

    37.7 s

    The page becomes fully interactive after 37.7 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 1.139

    1.139

    The layout shifts by 1.139 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 14.9 s

    14.9 s

    Visually, the page fills in at 14.9 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 8.3 s

    8.3 s

    Your largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 691 ms

    691 ms

    Scripts block taps and scrolling for 691 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 38% slower for real visitors

    +38%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 113 ms to 160 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • 13 images without width and height

    13 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 160 ms

    160 ms

    Real visitors wait 160 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 456 ms

    456 ms

    Real visitors wait 456 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

3 to fix62
  • Page weight: 7.7 MB in 493 requests

    7.7 MB

    Your homepage downloads 7.7 MB in 493 requests on a phone: images 3.2 MB (131), scripts 2.8 MB (123) and other files 1.1 MB (174). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    M_Web_Banner_UK_Cord.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 6 images below the first screen load straight away

    6 images further down the page (406 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.2 g of CO₂ per visit

    2.19 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.19 g of CO₂e: 263.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 7789
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 18 images without alt text

    18 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 12 links without text

    12 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (9 elements)

    Alternative text of images should not be repeated as text: 9 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h1 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 7791
  • Meta description is long (291 characters)

    Your meta description is 291 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 142 internal links, 69 external

    The homepage links to 142 pages on iltutto.co.uk and 69 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “iL Tutto® Nursery Furniture - Beautifully made for every chapter.”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “Discover the very best Nursery Chairs | iL Tutto UK”.

  • Canonical URL set

    The canonical URL is https://iltutto.co.uk/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://iltutto.co.uk/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (865 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://iltutto.co.uk/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 3 pages without a meta description

    https://iltutto.co.uk/pages/contact, https://iltutto.co.uk/pages/swym-wishlist and https://iltutto.co.uk/pages/bundle-landing-page have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages without an H1

    https://iltutto.co.uk/pages/bundle-landing-page, https://iltutto.co.uk/products/frankie-electric-recliner-glider-nursery-chair-in-greige-soft-tweed and https://iltutto.co.uk/products/louie-electric-recliner-glider-nursery-chair-in-coconut-corduroy have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages slow to respond

    https://iltutto.co.uk/products/frankie-electric-recliner-glider-nursery-chair-in-greige-soft-tweed and https://iltutto.co.uk/products/louie-electric-recliner-glider-nursery-chair-in-coconut-corduroy took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

4 to fixGoogle 8870
  • 1 broken image

    1 image failed to load on a phone, for example https://d3k81ch9hvuctc.cloudfront.net/company/TEQw7p/images/9bc14828-bea2-4304-b8a1-d87a867dccc4.png.

  • 10 small tap targets

    10 of 41 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.

  • 4 distorted images

    4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 949 words of copy

    The homepage carries about 949 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “20% Off Henry Nursery Chairs - SHOP NOW!” and “Learn more”.

  • 17 calls to action

    The homepage has 17 calls to action, for example “20% Off Henry Nursery Chairs - SHOP NOW!”, “Contact Us” and “Shop All”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 8 testimonial or review blocks, 1 customer or partner logo and 9 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 29 cookies set on arrival

    29

    Opening the homepage sets 29 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 52 other companies contacted

    Loading the homepage contacts 52 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at iltutto.co.uk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Cloco Bundles · Klaviyo Email Marketing Sms · Yotpo Product Reviews · Cloco Bundle Visualizer · Preorder · Deco Labels Badges · tabarn.app · cloudfront.net · azureedge.net · spicegems.org · hextom.com · rebuyengine.com · Swym Wishlist Plus

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2024.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 45 issues on iltutto.co.uk, including 23 speed issues and 3 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

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