Website review, no card needed
iltutto.com.au website review
Visit site (opens in a new tab)Reviewed 10 November 202643 issues · 95 checks
This review found 43 issues worth fixing on iltutto.com.au, 17 of them high impact, across 95 checks. The most urgent: page weight: 13.0 MB in 525 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73C- #81,240 of 109,190 reviewed websitesbeats 22%
- #50,717 of 61,815 online storesbeats 15%
- #47,552 of 56,389 Shopify storesbeats 13%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
| Nov 7, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 187 ms |
| May 30, 2026 | 179 ms |
| Jun 6, 2026 | 178 ms |
| Jun 13, 2026 | 179 ms |
| Jun 20, 2026 | 185 ms |
| Jun 27, 2026 | 190 ms |
| Jul 4, 2026 | 194 ms |
| Jul 11, 2026 | 195 ms |
| Jul 18, 2026 | 190 ms |
| Jul 25, 2026 | 184 ms |
| Aug 1, 2026 | 185 ms |
| Aug 8, 2026 | 186 ms |
| Aug 15, 2026 | 188 ms |
| Aug 22, 2026 | 188 ms |
| Aug 29, 2026 | 187 ms |
| Sep 5, 2026 | 187 ms |
| Sep 12, 2026 | 179 ms |
| Sep 19, 2026 | 178 ms |
| Sep 26, 2026 | 179 ms |
| Oct 3, 2026 | 178 ms |
| Oct 10, 2026 | 179 ms |
| Oct 17, 2026 | 182 ms |
| Oct 24, 2026 | 187 ms |
| Oct 31, 2026 | 187 ms |
| Nov 7, 2026 | 180 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.0 s
3.0 s
3.9 s
4.9 s
5.9 s
6.9 s
7.9 s
Speed
Main-thread work: 11.5 s
A phone's processor spends 11.5 s on main-thread work while loading, 6.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 20
20/100Your mobile performance score is 20. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
5,942 HTML elements
The page has 5,942 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Yotpo and Kaltura Video Platform and others), adding 3.9 MB and 2.4 s of main-thread time.
Use efficient cache lifetimes
200 ms · 1.9 MB105 files are served with short cache lifetimes, so returning visitors download them again (1.9 MB).
Reduce unused JavaScript
300 ms · 1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Render-blocking requests
750 ms14 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Reduce unused CSS
450 ms · 128 KiBAbout 128 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Yotpo adds 374 ms
374 msYotpo costs a phone 374 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 412 ms
412 msShopify costs a phone 412 ms of main-thread work and 729 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Kaltura Video Platform adds 340 ms
340 msKaltura Video Platform costs a phone 340 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 303 ms
303 msGoogle CDN costs a phone 303 ms of main-thread work and 361 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
reddit adds 293 ms
293 msreddit costs a phone 293 ms of main-thread work and 27 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 245 ms. During a long task the page ignores taps.
Improve image delivery
225 KiB6 images could be 225 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify JavaScript
150 ms · 37 KiB37 KiB could be saved by minifying JavaScript.
Legacy JavaScript
128 KiBPolyfills for old browsers add 128 KiB JavaScript that modern phones do not need.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Duplicated JavaScript
27 KiB27 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.59
0.59For real visitors the layout shifts by 0.59 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 12.9 s
12.9 sYour largest element takes 12.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 41.4 s
41.4 sThe page becomes fully interactive after 41.4 s. Good is under 3.8 s.
Speed Index: 13.7 s
13.7 sVisually, the page fills in at 13.7 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.56
0.56The layout shifts by 0.56 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 771 ms
771 msScripts block taps and scrolling for 771 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
11 images without width and height
11 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 187 ms to 180 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 156 ms
156 msReal visitors wait 156 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 444 ms
444 msReal visitors wait 444 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 13.0 MB in 525 requests
13.0 MBYour homepage downloads 13.0 MB in 525 requests on a phone: media 4.8 MB (5), images 3.2 MB (127) and scripts 2.9 MB (156). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
M_Web_Banner_FrankieTweed_AU.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images in older formats
2 images (522 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images below the first screen load straight away
4 images further down the page (366 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 3.7 g of CO₂ per visit
3.67 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.67 g of CO₂e: 440.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
28 images without alt text
28 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (7 elements)
All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.
11 links without text
11 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (9 elements)
Alternative text of images should not be repeated as text: 9 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4 and h1 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 9 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
4 links crawlers can't follow
4 links have no real href, so search engines can't follow them.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
269 internal links, 64 external
The homepage links to 269 pages on iltutto.com.au and 64 external pages.
8 checks passed
Meta description: 139 characters
Your meta description is 139 characters: “Shop our signature nursery chairs, cots & baby furniture. Complete your nursery with trusted brands like CoZee, Tutti B…”.
One H1 headline
Your main headline reads: “iL Tutto® is Australia’s leading nursery furniture and baby essentials brand, proudly Australian-founded in 2007.”.
Title: 54 characters
Your title is a healthy 54 characters: “Premium Nursery Furniture & Baby Essentials | iL Tutto”.
Canonical URL set
The canonical URL is https://www.iltutto.com.au/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.iltutto.com.au/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,423 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.iltutto.com.au/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://www.iltutto.com.au/pages/contact and https://www.iltutto.com.au/pages/swym-wishlist have no meta description, so Google writes the search snippet from whatever text it finds.
3 pages without an H1
https://www.iltutto.com.au/collections/hot-offers, https://www.iltutto.com.au/pages/videos and https://www.iltutto.com.au/pages/swym-wishlist have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://www.iltutto.com.au/pages/trend-collection took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 77 found) and read each the way a search engine does.
5 checks passed
Linked pages load
12 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
10 broken images
10 images failed to load on a phone, for example https://www.iltutto.com.au/.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.
5 distorted images
5 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
2 checks passed
Tap targets are thumb-sized
96 of 103 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 500 words of copy
The homepage carries about 500 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more”.
11 calls to action
The homepage has 11 calls to action, for example “Contact Us”, “Shop All” and “Learn more”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 8 testimonial or review blocks and 5 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 4 phone links and 2 email links.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
41 cookies set on arrival
41Opening the homepage sets 41 cookies, 3 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
60 other companies contacted
Loading the homepage contacts 60 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at iltutto.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 17 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Mw Bundle Builder · Attentive · Optimonk Popup Cro A B Test · Cloco Bundles · Klaviyo Email Marketing Sms · Yotpo Product Reviews · Cloco Bundle Visualizer · Preorder · Event Promotion Bar · Deco Labels Badges · cloudfront.net · azureedge.net · gorgias.chat · hextom.com · attn.tv · 9gtb.com · Swym Wishlist Plus
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Company
- Headquarters
- Sydney
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on iltutto.com.au, including 22 speed issues and 2 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.