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iluvdesigner.com website review
Visit site (opens in a new tab)Reviewed 11 November 202634 issues · 92 checks
This review found 34 issues worth fixing on iluvdesigner.com, 9 of them high impact, across 92 checks. The most urgent: aRIA attributes must conform to valid values (1 element). Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #19,835 of 109,178 reviewed websitesbeats 77%
- #12,889 of 61,815 online storesbeats 73%
- #12,519 of 56,389 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 852 ms |
| May 30, 2026 | 843 ms |
| Jun 6, 2026 | 855 ms |
| Jun 13, 2026 | 894 ms |
| Jun 20, 2026 | 949 ms |
| Jun 27, 2026 | 949 ms |
| Jul 4, 2026 | 925 ms |
| Jul 11, 2026 | 923 ms |
| Jul 18, 2026 | 915 ms |
| Jul 25, 2026 | 912 ms |
| Aug 1, 2026 | 927 ms |
| Aug 8, 2026 | 929 ms |
| Aug 15, 2026 | 929 ms |
| Aug 22, 2026 | 939 ms |
| Aug 29, 2026 | 953 ms |
| Sep 5, 2026 | 957 ms |
| Sep 12, 2026 | 971 ms |
| Sep 19, 2026 | 980 ms |
| Sep 26, 2026 | 960 ms |
| Oct 3, 2026 | 965 ms |
| Oct 10, 2026 | 957 ms |
| Oct 17, 2026 | 944 ms |
| Oct 24, 2026 | 964 ms |
| Oct 31, 2026 | 959 ms |
| Nov 7, 2026 | 937 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 87 ms |
| May 30, 2026 | 87 ms |
| Jun 6, 2026 | 92 ms |
| Jun 13, 2026 | 96 ms |
| Jun 20, 2026 | 104 ms |
| Jun 27, 2026 | 104 ms |
| Jul 4, 2026 | 103 ms |
| Jul 11, 2026 | 103 ms |
| Jul 18, 2026 | 102 ms |
| Jul 25, 2026 | 103 ms |
| Aug 1, 2026 | 103 ms |
| Aug 8, 2026 | 104 ms |
| Aug 15, 2026 | 104 ms |
| Aug 22, 2026 | 104 ms |
| Aug 29, 2026 | 104 ms |
| Sep 5, 2026 | 103 ms |
| Sep 12, 2026 | 103 ms |
| Sep 19, 2026 | 104 ms |
| Sep 26, 2026 | 104 ms |
| Oct 3, 2026 | 112 ms |
| Oct 10, 2026 | 128 ms |
| Oct 17, 2026 | 138 ms |
| Oct 24, 2026 | 144 ms |
| Oct 31, 2026 | 138 ms |
| Nov 7, 2026 | 130 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
3,497 HTML elements
The page has 3,497 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 74
74/100Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
300 ms · 73 KiBAbout 73 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Reduce unused JavaScript
339 KiBAbout 339 KiB of JavaScript is downloaded but never used on this page.
Main-thread work: 3.1 s
A phone's processor spends 3.1 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Klaviyo adds 219 ms
219 msKlaviyo costs a phone 219 ms of main-thread work and 517 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, Google Tag Manager and Shopify and others), adding 842 KiB and 418 ms of main-thread time.
Improve image delivery
150 ms · 135 KiB12 images could be 135 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 27 KiB9 files are served with short cache lifetimes, so returning visitors download them again (27 KiB).
Render-blocking requests
150 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 121 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
2 KiB2 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 70 ms
70 msYour server sent the HTML in 70 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 7.4 s
7.4 sYour largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 12.8 s
12.8 sThe page becomes fully interactive after 12.8 s. Good is under 3.8 s.
Tap response (INP) got 54% slower for real visitors
+54%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 87 ms to 130 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
26 images without width and height
26 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
10 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 173 ms
173 msReal visitors wait 173 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.6 s
0.6 sReal visitors see the first content after 0.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 234 ms
234 msReal visitors wait 234 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 3.3 s
3.3 sVisually, the page fills in at 3.3 s (Speed Index), inside the 3.4 s “good” threshold.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 100 ms
100 msScripts block the page for only 100 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.037
0.037The layout barely moves while loading (CLS 0.037, good is under 0.1).
Images and page weight
Page weight: 3.3 MB in 316 requests
3.3 MBYour homepage downloads 3.3 MB in 316 requests on a phone: scripts 1.1 MB (103), other files 885 KiB (134) and images 850 KiB (39). Under 2 MB keeps phones on slow connections fast.
About 0.9 g of CO₂ per visit
0.94 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.94 g of CO₂e: 112.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
Orphan list items
Some list items are not inside a list.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
23 images without alt text
23 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
28 links without text
28 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (23 elements)
Headings should not be empty: 23 elements on the page fail this check, rated minor by axe-core.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h6 and h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
23 H1 headlines
There are 23 <h1> headlines (“”, “” and “”). One clear main headline is easier for people and search engines.
Structured data has 8 problems
Structured data found (WebSite and product) but with 8 problems, for example “product: image is not an absolute URL ("//www.iluvdesigner.com/cdn/shop/files/DSC05410copy.jpg?v=17…”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
204 internal links, 9 external
The homepage links to 204 pages on iluvdesigner.com and 9 external pages.
5 checks passed
Meta description: 98 characters
Your meta description is 98 characters: “Original Ready to Wear Pakistani Designer Dresses. Based in United Kingdom. Store in Bradford, UK.”.
Title: 40 characters
Your title is a healthy 40 characters: “Pakistani Designer Ready to Wear Dresses”.
Canonical URL set
The canonical URL is https://www.iluvdesigner.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.iluvdesigner.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (822 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.iluvdesigner.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://www.iluvdesigner.com/collections/all and https://www.iluvdesigner.com/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.iluvdesigner.com/collections has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 149 found) and read each the way a search engine does.
5 checks passed
Linked pages load
4 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
5 small tap targets
5 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Uncaught Error: Looks like your website URL has changed. To ensure the proper functioning of your banner, update the re…”.
Requests the notification permission on page load
Requests the notification permission on page load.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 512 words of copy
The homepage carries about 512 words of visible text.
3 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Contact Us” and “Join”.
8 short forms
8 short forms (2 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
30 other companies contacted
Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at iluvdesigner.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Xcloud Search Filter · Judge Me Reviews · Also Bought · Pushowl · kxcdn.com · chimpstatic.com · trustpilot.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
- The footer still says © 2022.
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on iluvdesigner.com, including 10 speed issues, 4 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.