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inspirus.com website review

Visit site (opens in a new tab)Reviewed 23 October 202629 issues · 79 checks

This review found 29 issues worth fixing on inspirus.com, 11 of them high impact, across 79 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.0 s2.3 sMay 2Oct 172.6 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.5 s
May 9, 20262.6 s
May 16, 20262.6 s
May 23, 20262.7 s
May 30, 20262.7 s
Jun 6, 20262.6 s
Jun 13, 20262.6 s
Jun 20, 20262.6 s
Jun 27, 20262.6 s
Jul 4, 20262.7 s
Jul 11, 20262.9 s
Jul 18, 20262.9 s
Jul 25, 20262.8 s
Aug 1, 20262.8 s
Aug 8, 20262.6 s
Aug 15, 20262.6 s
Aug 22, 20262.7 s
Aug 29, 20262.7 s
Sep 5, 20262.6 s
Sep 12, 20262.6 s
Sep 19, 20262.4 s
Sep 26, 20262.5 s
Oct 3, 20262.7 s
Oct 10, 20262.8 s
Oct 17, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
153 ms88 msMay 2Oct 1797 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202696 ms
May 9, 202695 ms
May 16, 202695 ms
May 23, 202699 ms
May 30, 202697 ms
Jun 6, 2026104 ms
Jun 13, 2026129 ms
Jun 20, 2026129 ms
Jun 27, 2026134 ms
Jul 4, 2026129 ms
Jul 11, 2026121 ms
Jul 18, 2026138 ms
Jul 25, 2026131 ms
Aug 1, 2026129 ms
Aug 8, 2026137 ms
Aug 15, 2026113 ms
Aug 22, 2026119 ms
Aug 29, 2026133 ms
Sep 5, 2026130 ms
Sep 12, 2026129 ms
Sep 19, 2026145 ms
Sep 26, 2026145 ms
Oct 3, 2026139 ms
Oct 10, 2026107 ms
Oct 17, 202697 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of inspirus.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. inspirus.com at 0.5 s0.5 s
  2. inspirus.com at 0.9 s0.9 s
  3. inspirus.com at 1.4 s1.4 s
  4. inspirus.com at 1.8 s1.8 s
  5. inspirus.com at 2.3 s2.3 s
  6. inspirus.com at 2.7 s2.7 s
  7. inspirus.com at 3.2 s3.2 s
  8. inspirus.com at 3.6 s3.6 s

Speed

11 to fix38
  • Reduce unused JavaScript

    1.9 s · 418 KiB

    About 418 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • audioeye.com adds 1.8 s

    1.8 s

    audioeye.com costs a phone 1.8 s of main-thread work and 297 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38 (desktop: 67). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.4 s

    A phone's processor spends 6.4 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (audioeye.com, Google Tag Manager and Optanon and others), adding 1.1 MB and 2.5 s of main-thread time.

  • Use efficient cache lifetimes

    950 ms · 255 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (255 KiB).

  • Reduce unused CSS

    750 ms · 116 KiB

    About 116 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 713 ms. During a long task the page ignores taps.

  • Render-blocking requests

    450 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Google Tag Manager adds 337 ms

    337 ms

    Google Tag Manager costs a phone 337 ms of main-thread work and 369 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 47 KiB

    Polyfills for old browsers add 47 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Improve image delivery

    38 KiB

    4 images could be 38 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Phones get a much slower page than desktops

    Desktop scores 67 but mobile only 38. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 14.6 s

    14.6 s

    Your largest element takes 14.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • First Contentful Paint: 7.5 s

    7.5 s

    The first text or image appears after 7.5 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 15.0 s

    15.0 s

    The page becomes fully interactive after 15.0 s. Good is under 3.8 s.

  • Speed Index: 9.4 s

    9.4 s

    Visually, the page fills in at 9.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 770 ms

    770 ms

    Scripts block taps and scrolling for 770 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.4 s

    2.4 s

    Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 96 ms to 97 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 96 ms

    96 ms

    Real visitors wait 96 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.0 MB in 108 requests

    2.0 MB

    Your homepage downloads 2.0 MB in 108 requests on a phone: scripts 1.2 MB (32), fonts 384 KiB (8) and images 292 KiB (36). Under 2 MB keeps phones on slow connections fast.

  • About 0.6 g of CO₂ per visit

    0.57 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.57 g of CO₂e: 68.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 9798
  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 31 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9287
  • Title is long (72 characters)

    Your title is 72 characters, so Google will cut it off around 60: “Employee Recognition Platform That Drives Employee Engagement | Inspirus”.

  • Structured data has 3 problems

    Structured data found (Organization, WebPage and WebSite) but with 3 problems, for example “Organization: missing name”.

  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 48 internal links, 23 external

    The homepage links to 48 pages on inspirus.com and 23 external pages.

6 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “Not another points-and-perks platform. Inspirus ties recognition to your values, building a culture where employees fee…”.

  • One H1 headline

    Your main headline reads: “Employee Recognition Platform. Powered by Values.”.

  • Canonical URL set

    The canonical URL is https://www.inspirus.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.inspirus.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing name, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (787 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /employee-recognition, whose canonical is /employee-recognition-strategies-to-inspire-and-motivate. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://wsv3cdn.audioeye.com/static-scripts/v2/2026-10-22/compliance.css' from origin 'htt…”.

2 checks passed
  • Tap targets are thumb-sized

    12 of 13 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 795 words of copy

    The homepage carries about 795 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get a Demo”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “CONTACT US”, “Customer Support Request” and “Get a Demo”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 3 customer or partner logos and “2,500+ brands”.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, HubSpot and Microsoft Clarity (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at inspirus.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Drupal
Framework
jQuery
Analytics
Google Tag Manager

Company

Employees
5,000
Founded
2024
Headquarters
Issy-les-Moulineaux

Upkeep, stack, hiring and company data from programmable.info

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