inspomedia.com website review

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

A phone's processor spends 6.9 s on main-thread work while loading, 4.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

12 images could be 2.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

18 long tasks block the main thread while loading, the longest for 1.7 s. During a long task the page ignores taps.

Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google CDN, Google Tag Manager and Clarity and others), adding 1.2 MB and 860 ms of main-thread time.

About 873 KiB of CSS is downloaded but never applied on this page.

Google CDN costs a phone 495 ms of main-thread work and 736 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 550 KiB of JavaScript is downloaded but never used on this page.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 500 ms).

6 files are served with short cache lifetimes, so returning visitors download them again (27 KiB).

Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 19.7 s. Good is under 3.8 s.

Scripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

The layout shifts by 0.173 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.7 MB in 97 requests on a phone: images 2.7 MB (26), scripts 1.3 MB (34) and other files 364 KiB (17). Under 2 MB keeps phones on slow connections fast.

leanne.jpg weighs 894 KiB. On a phone connection a single image that size takes seconds.

3 images are downloaded at several times the size a phone draws them, for example leanne.jpg at 1,536 px wide, shown at 110 px. Resized copies would save about 1,024 KiB.

9 images (1.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

8 images further down the page (1.5 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.33 g of CO₂e: 159.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Images must have alternative text: 6 elements on the page fail this check, rated critical by axe-core.

3 buttons have no accessible name, so screen readers announce just “button”.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

2 elements hidden from screen readers can still receive keyboard focus.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 frame has no title, so screen-reader users cannot tell what it contains.

Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.

1 link inside paragraphs relies on colour alone to stand out.

All page content should be contained by landmarks: 26 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

2 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 26 pages on inspomedia.com and 7 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://inspomedia.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

https://inspomedia.com/services, https://inspomedia.com/services/inspo-one, https://inspomedia.com/portfolio, https://inspomedia.com/contact, https://inspomedia.com/services/website-design-and-development and https://inspomedia.com/how-to-start-a-career-in-graphic-design-your-complete-2025-guide and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://inspomedia.com/services/inspo-one, https://inspomedia.com/portfolio, https://inspomedia.com/contact, https://inspomedia.com/services/website-design-and-development, https://inspomedia.com/how-to-start-a-career-in-graphic-design-your-complete-2025-guide and https://inspomedia.com/category/design and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://inspomedia.com/contact and https://inspomedia.com/category/design have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

https://inspomedia.com/services, https://inspomedia.com/services/inspo-one, https://inspomedia.com/contact, https://inspomedia.com/services/website-design-and-development, https://inspomedia.com/website-sustainability-tips and https://inspomedia.com/category/optimisation and 1 other took over 3 s to send their HTML from our server.

We fetched 12 pages linked from your homepage and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343081950&Ver=2&mid=6211bcdb-87d2-40f3-9b3a-c2e6cbdbe3ba&bo=1&sid=1da8e870daa411f18421f9038e683c0f&vid=1da904e0daa411f184289115fde903da&vids=1&msclkid=N&pi=918639831&l.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,342 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Microsoft Ads and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.