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ipnet.cloud website review

Visit site (opens in a new tab)Reviewed 2 November 202639 issues · 100 checks

This review found 39 issues worth fixing on ipnet.cloud, 7 of them high impact, across 100 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s2.4 sMay 16Oct 312.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.0 s
May 23, 20262.8 s
May 30, 20262.7 s
Jun 6, 20262.5 s
Jun 13, 20262.6 s
Jun 20, 20262.5 s
Jun 27, 20262.6 s
Jul 4, 20262.7 s
Jul 11, 20262.6 s
Jul 18, 20262.7 s
Jul 25, 20262.8 s
Aug 1, 20262.8 s
Aug 8, 20262.8 s
Aug 15, 20262.8 s
Aug 22, 20262.8 s
Aug 29, 20262.8 s
Sep 5, 20262.8 s
Sep 12, 20262.8 s
Sep 19, 20262.7 s
Sep 26, 20262.7 s
Oct 3, 20262.4 s
Oct 10, 20262.6 s
Oct 17, 20262.5 s
Oct 24, 20262.6 s
Oct 31, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
289 ms108 msMay 16Oct 31236 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026214 ms
May 23, 2026156 ms
May 30, 2026173 ms
Jun 6, 2026173 ms
Jun 13, 2026171 ms
Jun 20, 2026170 ms
Jun 27, 2026170 ms
Jul 4, 2026152 ms
Jul 11, 2026129 ms
Jul 18, 2026156 ms
Jul 25, 2026154 ms
Aug 1, 2026160 ms
Aug 8, 2026172 ms
Aug 15, 2026179 ms
Aug 22, 2026179 ms
Aug 29, 2026218 ms
Sep 5, 2026199 ms
Sep 12, 2026241 ms
Sep 19, 2026268 ms
Sep 26, 2026227 ms
Oct 3, 2026228 ms
Oct 10, 2026217 ms
Oct 17, 2026217 ms
Oct 24, 2026238 ms
Oct 31, 2026236 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ipnet.cloud (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ipnet.cloud at 0.5 s0.5 s
  2. ipnet.cloud at 1.0 s1.0 s
  3. ipnet.cloud at 1.5 s1.5 s
  4. ipnet.cloud at 2.0 s2.0 s
  5. ipnet.cloud at 2.6 s2.6 s
  6. ipnet.cloud at 3.1 s3.1 s
  7. ipnet.cloud at 3.6 s3.6 s
  8. ipnet.cloud at 4.1 s4.1 s

ipnet.cloud does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix65
  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Freshchat and RD Station and others), adding 1.9 MB and 1.6 s of main-thread time.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    150 ms · 820 KiB

    About 820 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Google Tag Manager adds 772 ms

    772 ms

    Google Tag Manager costs a phone 772 ms of main-thread work and 836 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Freshchat adds 574 ms

    574 ms

    Freshchat costs a phone 574 ms of main-thread work and 802 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    550 ms · 74 KiB

    2 images could be 74 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    257 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (257 KiB).

  • 1,862 HTML elements

    The page has 1,862 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 216 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    43 KiB

    About 43 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 54 ms

    54 ms

    Your server sent the HTML in 54 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 20.3 s

    20.3 s

    The page becomes fully interactive after 20.3 s. Good is under 3.8 s.

  • Total Blocking Time: 988 ms

    988 ms

    Scripts block taps and scrolling for 988 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 236 ms

    236 ms

    Real visitors wait 236 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 28% slower for real visitors

    +28%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 214 ms to 236 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 3.9 s

    3.9 s

    Your largest element takes 3.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Transformação Digital com a IPNET by Vivo A IPNET by Vivo, …”.

  • Speed Index: 3.5 s

    3.5 s

    Visually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.0 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 1.3 s

    1.3 s

    The first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.045

    0.045

    The layout barely moves while loading (CLS 0.045, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.4 MB in 80 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 80 requests on a phone: scripts 1.8 MB (24), images 1.3 MB (19) and HTML 104 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    0.95 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 114.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 9494
  • All page content should be contained by landmarks (15 elements)

    All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

  • Main landmark should not be contained in another landmark (1 element)

    Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • The skip-link target should exist and be focusable (1 element)

    The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (3 elements)

    ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 89 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9278
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (20 characters)

    Your title is only 20 characters: “Home - IPNET by Vivo”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Transformação Digital com a IPNET by Vivo” and “Novas possibilidades com a IPNET by Vivo”). One clear main headline is easier for people and search engines.

  • 105 internal links, 32 external

    The homepage links to 105 pages on ipnet.cloud and 32 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://www.ipnet.cloud/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.ipnet.cloud/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,565 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 15 pages without a meta description

    /servicos-e-produtos, /managed-services-provider, /infrastructure-modernization, /geo-services, /finops and /data-management and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /servicos-e-produtos has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Uncaught SyntaxError: Failed to execute 'querySelectorAll' on 'Document': 'input[type=submit][form=[object HTMLInputEle…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    10 of 11 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1;mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (ipnet.cloud).

  • Valid certificate (46 days left)

    The certificate from Let's Encrypt · YR2 verifies for ipnet.cloud and is valid for another 46 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://ipnet.cloud redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors.

Domain and trust

  • No CAA record

    ipnet.cloud has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 9 years old

    9 years

    ipnet.cloud was registered in Apr 2017 through GoDaddy. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    ipnet.cloud's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Apr 2029

    ipnet.cloud is registered until Apr 2029.

Content and conversion

4 to fix30
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 3,558 words of copy

    The homepage carries about 3,558 words of visible text.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress 7.1.4
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Azure

Upkeep, stack, hiring and company data from programmable.info

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