ipo.org website review

5 images could be 2.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 8.2 s faster on a phone.

12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

Your mobile performance score is 57 (desktop: 75). Pages that score under 90 lose visitors before the first paint.

About 265 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

3 third-party services load with your homepage (Google Tag Manager, Google Fonts and Google Analytics), adding 275 KiB and 238 ms of main-thread time.

About 139 KiB of JavaScript is downloaded but never used on this page.

4 long tasks block the main thread while loading, the longest for 131 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 12.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “IPO is the voice of IP owners. As the premier association f…”.

The page becomes fully interactive after 12.3 s. Good is under 3.8 s.

Visually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

Scripts block taps and scrolling for 203 ms in total while the page loads. Good is under 200 ms.

Your homepage downloads 5.9 MB in 92 requests on a phone: images 3.0 MB (10), media 2.0 MB (1) and scripts 532 KiB (64). Under 2 MB keeps phones on slow connections fast.

2 images weigh 2.4 MB together. On a phone connection a single image that size takes seconds.

4 images are downloaded at several times the size a phone draws them, for example Screen-Shot-2024-03-20-at-8.07.20-AM.png at 2,350 px wide, shown at 360 px. Resized copies would save about 1.7 MB.

5 images (2.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

5 images further down the page (1.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.68 g of CO₂e: 201.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Heading levels should only increase by one: 2 elements on the page fail this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your meta description is 531 characters; Google truncates after about 160, so the end of your pitch is cut.

No XML sitemap at https://ipo.org/index.php/sitemap_index.xml, so Google discovers your pages only by following links.

The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

1 link has no real href, so search engines can't follow it.

A phone browser shows 263 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

8 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

No Content-Security-Policy header, the main browser-side defence against injected scripts.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

ipo.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

ipo.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 263 words of visible text.

DMARC is set to p=none, so mail pretending to be ipo.org is still delivered. Reports are on, so moving to quarantine is the next step.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 4 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.