ipuro.com website review

About 622 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

16 files are served with short cache lifetimes, so returning visitors download them again (181 KiB).

8 third-party services load with your homepage (ContentSquare, Google Tag Manager and Klaviyo and others), adding 2.5 MB and 889 ms of main-thread time.

Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

5 images could be 237 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

About 55 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 510 ms faster on a phone.

ContentSquare costs a phone 366 ms of main-thread work and 179 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

54 KiB could be saved by minifying JavaScript.

A phone's processor spends 3.4 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Google Tag Manager costs a phone 246 ms of main-thread work and 380 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,543 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Klaviyo costs a phone 129 ms of main-thread work and 430 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 46 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 long tasks block the main thread while loading, the longest for 203 ms. During a long task the page ignores taps.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 23.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 23.7 s. Good is under 3.8 s.

Visually, the page fills in at 10.4 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.7 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 126 ms to 161 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Scripts block taps and scrolling for 247 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.0 MB in 391 requests on a phone: scripts 1.6 MB (84), other files 1.3 MB (245) and fonts 1.1 MB (19). Under 2 MB keeps phones on slow connections fast.

Ipuro_Brandmark_White_Taupe_15.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

3 images (213 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.42 g of CO₂e: 169.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Elements with visible text labels do not have matching accessible names. (1 element).

Your meta description is 198 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 101 pages on ipuro.com and 11 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

Your homepage links to /de-de/collections/autoduft, which answers with an error. Visitors hit a dead end and search engines drop it.

/collections and /de-de/collections all use the title “Kollektionen”. Search engines can't tell which page to show for a search, so each competes with the others.

/de-de/collections/bestseller, /de-de/collections/neuheiten, /de-de/collections/raumspray, /de-de/collections/scent-plug-in, /de-de/collections/nachfuller and /de-de/collections/faserstabchen and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

/collections and /de-de/collections use the same meta description. A description written for each page earns more clicks.

Your homepage links to 1 page by a URL that isn't its canonical one, for example /collections, whose canonical is /de-de/collections. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

/collections, /de-de/collections and /de-de/pages/markenseite have no <h1> headline, so visitors and search engines get no clear main topic.

/de-de/collections/duftkerzen, /de-de/collections/diffusoren, /de-de/collections/raumspray, /collections and /de-de/pages/markenseite took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'classList')”.

1 link from your homepage to your own site is broken, for example https://www.ipuro.com/de-de/search (network).

2 links to other sites are dead, for example https://www.app.re-toern.de/ipuro-returns/ (404).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

Opening https://ipuro.com goes through 2 redirects before the homepage loads.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

ipuro.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 516 words of visible text.

DMARC is set to p=none, so mail pretending to be ipuro.com is still delivered. Add a report address, check the reports, then move to quarantine.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 15 cookies (measured from a US location before any click).

Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.