iravin.com website review

Your mobile performance score is 76. Pages that score under 90 lose visitors before the first paint.

15 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

About 339 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 380 ms faster on a phone.

5 images could be 419 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

27 files are served with short cache lifetimes, so returning visitors download them again (294 KiB).

The page has 2,926 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

A phone's processor spends 2.2 s on main-thread work while loading, 533 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 46 ms of main-thread work and 425 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (reamaze.com, Google CDN and Google Tag Manager and others), adding 1,017 KiB and 338 ms of main-thread time.

4 long tasks block the main thread while loading, the longest for 94 ms. During a long task the page ignores taps.

26 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 11.2 s. Good is under 3.8 s.

The first text or image appears after 3.7 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.

Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors wait 249 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 153 ms to 202 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

Real visitors wait 975 ms for your server to start answering (75th percentile). Good is under 800 ms.

Your largest element takes 3.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “TWO WORLDS.”. Most of its time is element render delay (2.6 s).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.7 MB in 232 requests on a phone: images 872 KiB (19), scripts 859 KiB (91) and other files 697 KiB (67). Under 2 MB keeps phones on slow connections fast.

Retro_Vinyl_Lounge_Peace_Signs.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

4 images are downloaded at several times the size a phone draws them, for example Vinyl_Dreams_in_a_Retro_Listening_Room.png at 1,122 px wide, shown at 188 px. Resized copies would save about 213 KiB.

5 images further down the page (228 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

1 image (55 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.77 g of CO₂e: 92.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Elements with visible text labels do not have matching accessible names. (3 elements).

There are 2 <h1> headlines (“” and “TWOWORLDS.”). One clear main headline is easier for people and search engines.

Structured data found (ClothingStore, Organization and WebSite) but with 1 problem, for example “Organization: sameAs is not an absolute URL ("facebook.com/ravinjeans")”.

The homepage links to 103 pages on iravin.com and 6 external pages.

/collections/women-jeans-pants has no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.

5 errors were logged to the browser console while the page loaded, for example “Invalid left-hand side in assignment”.

Requests the notification permission on page load.

1 link from your homepage to your own site is broken, for example https://shop.iravin.com/collections/women-scarves (404).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

iravin.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

iravin.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 565 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.