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iprdistributors.com website review

Visit site (opens in a new tab)Reviewed 7 November 202615 issues · 71 checks

This review found 15 issues worth fixing on iprdistributors.com, 5 of them high impact, across 71 checks. The most urgent: scrollable region must have keyboard access (1 element). Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

87B

Closest competitors among Shopify stores

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iprdistributors.com (opens in a new tab)
Full-page screenshot of iprdistributors.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. iprdistributors.com at 0.4 s0.4 s
  2. iprdistributors.com at 0.8 s0.8 s
  3. iprdistributors.com at 1.1 s1.1 s
  4. iprdistributors.com at 1.5 s1.5 s
  5. iprdistributors.com at 1.9 s1.9 s
  6. iprdistributors.com at 2.3 s2.3 s
  7. iprdistributors.com at 2.6 s2.6 s
  8. iprdistributors.com at 3.0 s3.0 s

iprdistributors.com does not allow embedding, so this is Google's rendering of the page.

Speed

98

  • Render-blocking requests

    100 ms

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 100 ms.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Shopify, jQuery CDN and JSDelivr CDN and others), adding 125 KiB and 67 ms of main-thread time.

  • Reduce unused JavaScript

    21 KiB

    About 21 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    10 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (10 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

3 checks passed

  • Mobile performance score: 98

    98/100

    Your mobile performance score is 98. That is in Google's “good” band (90 and up).

  • Main-thread work: 0.5 s

    A phone's processor spends 0.5 s on main-thread work while loading, 192 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

1 to fix99

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

5 checks passed

  • Speed Index: 3.1 s

    3.1 s

    Visually, the page fills in at 3.1 s (Speed Index), inside the 3.4 s “good” threshold.

  • Largest Contentful Paint: 1.8 s

    1.8 s

    Your largest element renders in 1.8 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “We've replaced the IPR Distributor store with a NEW Distrib…”.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

  • Time to Interactive: 1.9 s

    1.9 s

    The page is fully interactive after 1.9 s.

Images and page weight

100

  • About 0.3 g of CO₂ per visit

    0.27 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.27 g of CO₂e: 32.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed

  • Page weight: 964 KiB in 130 requests

    964 KiB

    Your homepage downloads 964 KiB in 130 requests on a phone: other files 673 KiB (79), scripts 217 KiB (35) and stylesheets 35 KiB (13). That is a lean page.

Accessibility

2 to fixGoogle 10096

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

1 checks passed

  • 36 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 38 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10086

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 9 internal links, 11 external

    The homepage links to 9 pages on iprdistributors.com and 11 external pages.

6 checks passed

  • Meta description: 149 characters

    Your meta description is 149 characters: “The home of 100% vegan and cruelty free tattoo and permanent makeup inks by World Famous Tattoo Inks, Perma Blend Pigme…”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “IPR Distributors | World Famous, Perma Blend, Kuro Sumi inks”.

  • Canonical URL set

    The canonical URL is https://iprdistributors.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://iprdistributors.com/sitemap.xml.

AI search readiness

1 to fix88

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (224 words), so crawlers that don't run JavaScript still read it.

Other pages

100

  • 8 internal pages checked

    We fetched 8 pages linked from your homepage and read each the way a search engine does.

1 checks passed

  • Linked pages load

    2 pages of 8 loaded without an error (the rest turned automated requests away).

Best practices

1 to fixGoogle 9693

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

2 checks passed

  • Tap targets are thumb-sized

    20 of 23 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93

  • 1 broken external link

    1 link to other sites is dead, for example https://nam11.safelinks.protection.outlook.com/?url=https%3A%2F%2Fdistributor.bodyartalliance.com%2Fpages%2Fsign-up&data=05%7C02%7Croberto%40bodyartalliance.com%7C9af27b983252427d27b908de04d0f84c%7C591842d5ec104dc494033b41a6dab853%7C0%7C0%7C638953492751488164%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=MfqRYgvw5%2FkVSPV%2F68vd0RzEPNs5gziCPoY6X0ji9Yw%3D&reserved=0 (500).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed

  • Served over HTTPS

    The homepage is served over HTTPS (iprdistributors.com).

  • Valid certificate (62 days left)

    The certificate from Let's Encrypt · YE1 verifies for iprdistributors.com and is valid for another 62 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://iprdistributors.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    iprdistributors.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    iprdistributors.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed

  • Domain is 3 years old

    3 years

    iprdistributors.com was registered in Jul 2023 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jul 2028

    iprdistributors.com is registered until Jul 2028.

Content and conversion

5 to fix33

  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Only about 173 words

    The homepage has only about 173 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

1 checks passed

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

Email authentication

2 to fix65

  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be iprdistributors.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 65/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf-us.ppe-hosted.com include:spf.protection.outlook.com -all”.

Privacy and tracking

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Apps on your store

Your storefront loads 1 app. It is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 15 issues on iprdistributors.com, including 1 speed issue, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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