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irtlive.com website review
Visit site (opens in a new tab)Reviewed 25 October 202642 issues · 90 checks
This review found 42 issues worth fixing on irtlive.com, 19 of them high impact, across 90 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 4.6 s |
| May 9, 2026 | 4.7 s |
| May 16, 2026 | 4.9 s |
| May 23, 2026 | 5.1 s |
| May 30, 2026 | 5.3 s |
| Jun 6, 2026 | 5.5 s |
| Jun 13, 2026 | 5.6 s |
| Jun 20, 2026 | 5.5 s |
| Jun 27, 2026 | 5.7 s |
| Jul 4, 2026 | 5.8 s |
| Jul 11, 2026 | 5.9 s |
| Jul 18, 2026 | 6.0 s |
| Jul 25, 2026 | 5.8 s |
| Aug 1, 2026 | 5.7 s |
| Aug 8, 2026 | 5.6 s |
| Aug 15, 2026 | 5.5 s |
| Aug 22, 2026 | 5.4 s |
| Aug 29, 2026 | 5.5 s |
| Sep 5, 2026 | 5.4 s |
| Sep 12, 2026 | 5.3 s |
| Sep 19, 2026 | 5.3 s |
| Sep 26, 2026 | 5.2 s |
| Oct 3, 2026 | 5.1 s |
| Oct 10, 2026 | 5.1 s |
| Oct 17, 2026 | 5.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 130 ms |
| May 9, 2026 | 132 ms |
| May 16, 2026 | 132 ms |
| May 23, 2026 | 133 ms |
| May 30, 2026 | 129 ms |
| Jun 6, 2026 | 125 ms |
| Jun 13, 2026 | 127 ms |
| Jun 20, 2026 | 122 ms |
| Jun 27, 2026 | 116 ms |
| Jul 4, 2026 | 114 ms |
| Jul 11, 2026 | 115 ms |
| Jul 18, 2026 | 114 ms |
| Jul 25, 2026 | 120 ms |
| Aug 1, 2026 | 121 ms |
| Aug 8, 2026 | 121 ms |
| Aug 15, 2026 | 121 ms |
| Aug 22, 2026 | 127 ms |
| Aug 29, 2026 | 136 ms |
| Sep 5, 2026 | 136 ms |
| Sep 12, 2026 | 138 ms |
| Sep 19, 2026 | 139 ms |
| Sep 26, 2026 | 144 ms |
| Oct 3, 2026 | 156 ms |
| Oct 10, 2026 | 169 ms |
| Oct 17, 2026 | 178 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.0 s
3.0 s
4.0 s
5.0 s
6.1 s
7.1 s
8.1 s
Speed
Use efficient cache lifetimes
1.1 s · 1.4 MB60 files are served with short cache lifetimes, so returning visitors download them again (1.4 MB).
Render-blocking requests
1.1 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 39
39/100Your mobile performance score is 39 (desktop: 57). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.4 s
A phone's processor spends 4.4 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
150 ms · 3.2 MB9 images could be 3.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and juicer.io and others), adding 9.2 MB and 2.0 s of main-thread time.
Reduce unused JavaScript
770 ms · 671 KiBAbout 671 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 770 ms faster on a phone.
juicer.io adds 318 ms
318 msjuicer.io costs a phone 318 ms of main-thread work and 7.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 809 ms
809 msGoogle Tag Manager costs a phone 809 ms of main-thread work and 659 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 355 ms
355 msFacebook costs a phone 355 ms of main-thread work and 249 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 280 ms. During a long task the page ignores taps.
2,734 HTML elements
The page has 2,734 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
150 ms · 51 KiBAbout 51 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 6.6 s
6.6 sReal visitors wait 6.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 6.1 s
6.1 sReal visitors see the first content after 6.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 5.5 s
5.5 sReal visitors wait 5.5 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 22.7 s
22.7 sYour largest element takes 22.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 23.2 s
23.2 sThe page becomes fully interactive after 23.2 s. Good is under 3.8 s.
Speed Index: 11.2 s
11.2 sVisually, the page fills in at 11.2 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
Tap response (INP) got 32% slower for real visitors
+32%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 130 ms to 178 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
21 images without width and height
21 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.6 s to 5.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 136 ms
136 msReal visitors wait 136 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 14.2 MB in 135 requests
14.2 MBYour homepage downloads 14.2 MB in 135 requests on a phone: images 12.3 MB (55), scripts 1.6 MB (31) and other files 181 KiB (32). Under 2 MB keeps phones on slow connections fast.
12 images over 500 KB
12 images weigh 9.6 MB together. On a phone connection a single image that size takes seconds.
17 images far larger than shown
3.9 MB17 images are downloaded at several times the size a phone draws them, for example [email protected] at 1,156 px wide, shown at 337 px. Resized copies would save about 3.9 MB.
25 images in older formats
25 images (12.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
18 images below the first screen load straight away
18 images further down the page (9.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 4.0 g of CO₂ per visit
4.04 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.04 g of CO₂e: 484.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
Hidden but focusable
16 elements hidden from screen readers can still receive keyboard focus.
15 text elements with low contrast
15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 28 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“World-class Theatre in the heart of Indianapolis” and “Plan your visit to IRT”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
5 links with vague text
5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
63 internal links, 14 external
The homepage links to 63 pages on irtlive.com and 14 external pages.
6 checks passed
Meta description: 157 characters
Your meta description is 157 characters: “Come see professional theatre in downtown Indianapolis. View current and upcoming plays, access discounts on theatre ti…”.
Title: 53 characters
Your title is a healthy 53 characters: “Your Indianapolis Theatre - Indiana Repertory Theatre”.
Canonical URL set
The canonical URL is https://www.irtlive.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, PerformingArtsTheater, WebPage and WebSite.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.irtlive.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.irtlive.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (808 words), so crawlers that don't run JavaScript still read it.
Other pages
5 pages without a meta description
https://www.irtlive.com/shows-and-events/ticket-info-discounts/digital-tickets, https://www.irtlive.com/shows-and-events/ticket-info-discounts/gift-certificates, https://www.irtlive.com/shows-and-events/hosted-discussions, https://www.irtlive.com/shows-and-events/ticket-info-discounts/season-tickets/stage-door-pass and https://www.irtlive.com/plan-your-visit/accessibility have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages slow to respond
https://www.irtlive.com/shows-and-events and https://www.irtlive.com/shows-and-events/ticket-info-discounts took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://action.dstillery.com/orbserv/nsjs?adv=cl172365597545365&ns=8779&nc=00000&ncv=76.
9 third-party cookies
9 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 low-resolution images
2 images are served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
17 of 19 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 8 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 681 words of copy
The homepage carries about 681 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “BUY TICKETS”.
11 calls to action
The homepage has 11 calls to action, for example “Buy Tickets”, “Learn more” and “Sign Up for our Newsletter”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 3 phone links and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
9 cookies set on arrival
9Opening the homepage sets 9 cookies (measured from a US location before any click).
33 other companies contacted
Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at irtlive.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Analytics
- Google Analytics | Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on irtlive.com, including 23 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.