irvingconsumerproducts.com website review

21 files are served with short cache lifetimes, so returning visitors download them again (17.2 MB).

6 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.5 s faster on a phone.

About 376 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

About 78 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

Google Tag Manager costs a phone 401 ms of main-thread work and 650 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 third-party services load with your homepage (Google Tag Manager, JSDelivr CDN and Google Fonts and others), adding 769 KiB and 478 ms of main-thread time.

5 long tasks block the main thread while loading, the longest for 159 ms. During a long task the page ignores taps.

The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 15.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 16.4 s. Good is under 3.8 s.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.

12 images have no width and height attributes, so the layout jumps as each one loads.

Scripts block taps and scrolling for 202 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 35.2 MB in 34 requests on a phone: media 31.3 MB (11), images 3.1 MB (11) and scripts 717 KiB (5). Under 2 MB keeps phones on slow connections fast.

3 images weigh 1.6 MB together. On a phone connection a single image that size takes seconds.

5 images are downloaded at several times the size a phone draws them, for example pl-home-ourbrands-royaletissue3.png at 1,200 px wide, shown at 350 px. Resized copies would save about 601 KiB.

8 images (2.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

7 images further down the page (2.5 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 9.99 g of CO₂e: 1198.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

2 images have no alt text, which hurts accessibility and image search.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://irvingconsumerproducts.com/sitemap.xml, so Google discovers your pages only by following links.

There is no robots.txt at irvingconsumerproducts.com/robots.txt, the first file search crawlers ask for.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 20 pages on irvingconsumerproducts.com and 6 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://irvingconsumerproducts.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Your homepage links to https://irvingconsumerproducts.com/our-brands, https://irvingconsumerproducts.com/private-label, https://irvingconsumerproducts.com/careers, https://irvingconsumerproducts.com/sustainability, https://irvingconsumerproducts.com/2030-commitments and https://irvingconsumerproducts.com/about-us and 2 others, which answer with an error. Visitors hit a dead end and search engines drop them.

https://irvingconsumerproducts.com/link/aac90052e5eb4dbc82f40739aabe242e.aspx, https://irvingconsumerproducts.com/link/914797c86f6f4902b9e41a1a01f75b95.aspx, https://irvingconsumerproducts.com/link/ce7411b88ef2414a9f3316190324c398.aspx, https://irvingconsumerproducts.com/link/d33703fd3689488eaa60ce4cb365eac2.aspx and https://irvingconsumerproducts.com/link/2128d190f8c44bcc931079830ce17b8a.aspx have no <title>, so Google invents the link text in results.

/ and https://irvingconsumerproducts.com/fr all use the title “Irving Consumer Products | Homepage”. Search engines can't tell which page to show for a search, so each competes with the others.

https://irvingconsumerproducts.com/fr, https://irvingconsumerproducts.com/link/aac90052e5eb4dbc82f40739aabe242e.aspx, https://irvingconsumerproducts.com/link/914797c86f6f4902b9e41a1a01f75b95.aspx, https://irvingconsumerproducts.com/link/ce7411b88ef2414a9f3316190324c398.aspx, https://irvingconsumerproducts.com/link/d33703fd3689488eaa60ce4cb365eac2.aspx and https://irvingconsumerproducts.com/link/2128d190f8c44bcc931079830ce17b8a.aspx have no meta description, so Google writes the search snippet from whatever text it finds.

https://irvingconsumerproducts.com/link/aac90052e5eb4dbc82f40739aabe242e.aspx, https://irvingconsumerproducts.com/link/914797c86f6f4902b9e41a1a01f75b95.aspx, https://irvingconsumerproducts.com/link/ce7411b88ef2414a9f3316190324c398.aspx, https://irvingconsumerproducts.com/link/d33703fd3689488eaa60ce4cb365eac2.aspx and https://irvingconsumerproducts.com/link/2128d190f8c44bcc931079830ce17b8a.aspx have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 14 pages linked from your homepage and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 266 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 4 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.