isas.ch website review

4 third-party services load with your homepage (cdn-website.com, termly.io and dwhitelabel.com and others), adding 1.5 MB and 232 ms of main-thread time.

cdn-website.com costs a phone 162 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 116 KiB of JavaScript is downloaded but never used on this page.

6 files are served with short cache lifetimes, so returning visitors download them again (107 KiB).

About 68 KiB of CSS is downloaded but never applied on this page.

1 long task block the main thread while loading, the longest for 63 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

4 images could be 23 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 KiB could be saved by minifying CSS.

The page becomes fully interactive after 4.7 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.42 g of CO₂e: 50.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h1 → h5), which makes the page harder to scan with a screen reader.

Your title is only 11 characters: “Isas - Isas”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 38 characters: “Geburtskissen,Sicherheitsdecken,Kissen”. 70 to 160 characters is enough to sell the click.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 46 pages on isas.ch and 1 external page.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

Your homepage links to https://www.isas.ch/kissen-mit-nachnamen, https://www.isas.ch/f%C3%BCr-warme-ohren.shtml and https://www.isas.ch/kontakt.shtml, which answer with an error. Visitors hit a dead end and search engines drop them.

https://www.isas.ch/aktionen and https://www.isas.ch/set-und-pumphosen all use the title “Set und Pumphosen - Isas”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.isas.ch/aktionen and https://www.isas.ch/set-und-pumphosen use the same meta description. A description written for each page earns more clicks.

https://www.isas.ch/impressionen has no <h1> headline, so visitors and search engines get no clear main topic.

https://www.isas.ch/quadratische-kissen-copy, https://www.isas.ch/familienkissen, https://www.isas.ch/kissen-f%C3%BCr-sternenkinder, https://www.isas.ch/set-und-pumphosen, https://www.isas.ch/quadratische-kissen and https://www.isas.ch/bettschlangen have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage and read each the way a search engine does.

24 of 43 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading 'register')”.

12 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 199 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 6 cookies (measured from a US location before any click).

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.