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isee.ai website review
Visit site (opens in a new tab)Reviewed 18 October 202630 issues · 77 checks
This review found 30 issues worth fixing on isee.ai, 11 of them high impact, across 77 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75CClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Reduce unused JavaScript
4.5 s · 562 KiBAbout 562 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.5 s faster on a phone.
Improve image delivery
2.4 s · 487 KiB7 images could be 487 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.4 s faster on a phone.
Use efficient cache lifetimes
200 ms · 10.0 MB8 files are served with short cache lifetimes, so returning visitors download them again (10.0 MB).
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Google Tag Manager and Other Google APIs/SDKs and others), adding 11.7 MB and 427 ms of main-thread time.
cloudfront.net adds 0 ms
0 mscloudfront.net costs a phone 0 ms of main-thread work and 9.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 56
56/100Your mobile performance score is 56 (desktop: 96). Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
450 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 450 ms.
Google CDN adds 240 ms
240 msGoogle CDN costs a phone 240 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
imgix adds 0 ms
0 msimgix costs a phone 0 ms of main-thread work and 641 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
200 ms · 13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
Reduce unused CSS
150 ms · 33 KiBAbout 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 81 ms. During a long task the page ignores taps.
Phones get a much slower page than desktops
Desktop scores 96 but mobile only 56. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.0 s
A phone's processor spends 1.0 s on main-thread work while loading, 609 ms of it running JavaScript. That is comfortably low.
Server response: 33 ms
33 msYour server sent the HTML in 33 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 9.3 s
9.3 sThe first text or image appears after 9.3 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 12.6 s
12.6 sYour largest element takes 12.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Speed Index: 9.3 s
9.3 sVisually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 12.8 s
12.8 sThe page becomes fully interactive after 12.8 s. Good is under 3.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 29 ms
29 msScripts block the page for only 29 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 12.3 MB in 36 requests
12.3 MBYour homepage downloads 12.3 MB in 36 requests on a phone: media 9.9 MB (5), scripts 1.1 MB (12) and images 644 KiB (8). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (27 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 3.5 g of CO₂ per visit
3.47 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.47 g of CO₂e: 416.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
18 images without alt text
18 images have no alt text, which hurts accessibility and image search.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Structured data has 1 problem
Structured data found (BreadcrumbList and Organization) but with 1 problem, for example “Organization: missing name”.
25 internal links, 4 external
The homepage links to 25 pages on isee.ai and 4 external pages.
6 checks passed
Meta description: 154 characters
Your meta description is 154 characters: “ISEE AI has developed a better autonomous driver, designed to drive reliably in open industrial environments and naviga…”.
Title: 48 characters
Your title is a healthy 48 characters: “ISEE AI Advanced Autonomous Yard Truck Solutions”.
Canonical URL set
The canonical URL is https://www.isee.ai/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.isee.ai/sitemaps-1-sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.isee.ai/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (505 words), so crawlers that don't run JavaScript still read it.
Other pages
5 pages share a meta description
https://www.isee.ai/news, https://www.isee.ai/news/holman-and-isee-partner-to-optimize-utilization-of-autonomous-yard-trucks, https://www.isee.ai/news/freightwaves-isee-partners-with-investor-holman-on-autonomous-yard-trucks, https://www.isee.ai/news/access-newswire-this-innovative-collaboration-combines-isees-autonomous-technology-with-holmans-fleet-leasing-upfitting-and-management-capabilities and https://www.isee.ai/news/freightwaves-how-private-yards-became-autonomous-truckings-most-promising-frontier use the same meta description. A description written for each page earns more clicks.
4 pages without an H1
https://www.isee.ai/news/holman-and-isee-partner-to-optimize-utilization-of-autonomous-yard-trucks, https://www.isee.ai/news/freightwaves-isee-partners-with-investor-holman-on-autonomous-yard-trucks, https://www.isee.ai/news/access-newswire-this-innovative-collaboration-combines-isees-autonomous-technology-with-holmans-fleet-leasing-upfitting-and-management-capabilities and https://www.isee.ai/news/freightwaves-how-private-yards-became-autonomous-truckings-most-promising-frontier have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://www.isee.ai/contact has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
10 internal pages checked
We fetched 10 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 10 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 10 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 10 pages that loaded have a <title>.
Best practices
3 small tap targets
3 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 392 words of copy
The homepage carries about 392 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “06 Contact”.
4 calls to action
The homepage has 4 calls to action, for example “06 Contact”, “Learn more about ISEE” and “Request Demo”.
1 short form
A short form (6 fields at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Analytics.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at isee.ai, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- SEOmatic
- Framework
- Tailwind CSS
- Analytics
- Google Analytics
Hiring
- Hiring
- 31 open roles
- Teams
- Business Operations (13), Hardware (7), Testing (5), Infrastructure (2)
- Job board
- lever
- Careers page
- www.isee.ai/careers (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on isee.ai, including 13 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.