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isee.ai website review

Visit site (opens in a new tab)Reviewed 18 October 202630 issues · 77 checks

This review found 30 issues worth fixing on isee.ai, 11 of them high impact, across 77 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of isee.ai (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. isee.ai at 0.4 s0.4 s
  2. isee.ai at 0.8 s0.8 s
  3. isee.ai at 1.1 s1.1 s
  4. isee.ai at 1.5 s1.5 s
  5. isee.ai at 1.9 s1.9 s
  6. isee.ai at 2.3 s2.3 s
  7. isee.ai at 2.6 s2.6 s
  8. isee.ai at 3.0 s3.0 s

Speed

9 to fix56
  • Reduce unused JavaScript

    4.5 s · 562 KiB

    About 562 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.5 s faster on a phone.

  • Improve image delivery

    2.4 s · 487 KiB

    7 images could be 487 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.4 s faster on a phone.

  • Use efficient cache lifetimes

    200 ms · 10.0 MB

    8 files are served with short cache lifetimes, so returning visitors download them again (10.0 MB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and Other Google APIs/SDKs and others), adding 11.7 MB and 427 ms of main-thread time.

  • cloudfront.net adds 0 ms

    0 ms

    cloudfront.net costs a phone 0 ms of main-thread work and 9.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56 (desktop: 96). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    450 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 450 ms.

  • Google CDN adds 240 ms

    240 ms

    Google CDN costs a phone 240 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • imgix adds 0 ms

    0 ms

    imgix costs a phone 0 ms of main-thread work and 641 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    200 ms · 13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 33 KiB

    About 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 81 ms. During a long task the page ignores taps.

  • Phones get a much slower page than desktops

    Desktop scores 96 but mobile only 56. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.0 s

    A phone's processor spends 1.0 s on main-thread work while loading, 609 ms of it running JavaScript. That is comfortably low.

  • Server response: 33 ms

    33 ms

    Your server sent the HTML in 33 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix67
  • First Contentful Paint: 9.3 s

    9.3 s

    The first text or image appears after 9.3 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 12.6 s

    12.6 s

    Your largest element takes 12.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 9.3 s

    9.3 s

    Visually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 12.8 s

    12.8 s

    The page becomes fully interactive after 12.8 s. Good is under 3.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 29 ms

    29 ms

    Scripts block the page for only 29 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 12.3 MB in 36 requests

    12.3 MB

    Your homepage downloads 12.3 MB in 36 requests on a phone: media 9.9 MB (5), scripts 1.1 MB (12) and images 644 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (27 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 3.5 g of CO₂ per visit

    3.47 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.47 g of CO₂e: 416.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8593
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 18 images without alt text

    18 images have no alt text, which hurts accessibility and image search.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9286
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 1 problem

    Structured data found (BreadcrumbList and Organization) but with 1 problem, for example “Organization: missing name”.

  • 25 internal links, 4 external

    The homepage links to 25 pages on isee.ai and 4 external pages.

6 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “ISEE AI has developed a better autonomous driver, designed to drive reliably in open industrial environments and naviga…”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “ISEE AI Advanced Autonomous Yard Truck Solutions”.

  • Canonical URL set

    The canonical URL is https://www.isee.ai/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.isee.ai/sitemaps-1-sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.isee.ai/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (505 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix93
  • 5 pages share a meta description

    https://www.isee.ai/news, https://www.isee.ai/news/holman-and-isee-partner-to-optimize-utilization-of-autonomous-yard-trucks, https://www.isee.ai/news/freightwaves-isee-partners-with-investor-holman-on-autonomous-yard-trucks, https://www.isee.ai/news/access-newswire-this-innovative-collaboration-combines-isees-autonomous-technology-with-holmans-fleet-leasing-upfitting-and-management-capabilities and https://www.isee.ai/news/freightwaves-how-private-yards-became-autonomous-truckings-most-promising-frontier use the same meta description. A description written for each page earns more clicks.

  • 4 pages without an H1

    https://www.isee.ai/news/holman-and-isee-partner-to-optimize-utilization-of-autonomous-yard-trucks, https://www.isee.ai/news/freightwaves-isee-partners-with-investor-holman-on-autonomous-yard-trucks, https://www.isee.ai/news/access-newswire-this-innovative-collaboration-combines-isees-autonomous-technology-with-holmans-fleet-leasing-upfitting-and-management-capabilities and https://www.isee.ai/news/freightwaves-how-private-yards-became-autonomous-truckings-most-promising-frontier have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://www.isee.ai/contact has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 10 internal pages checked

    We fetched 10 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 10 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 10 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 10 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 3 small tap targets

    3 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix69
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 392 words of copy

    The homepage carries about 392 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “06 Contact”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “06 Contact”, “Learn more about ISEE” and “Request Demo”.

  • 1 short form

    A short form (6 fields at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at isee.ai, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
SEOmatic
Framework
Tailwind CSS
Analytics
Google Analytics

Hiring

Hiring
31 open roles
Teams
Business Operations (13), Hardware (7), Testing (5), Infrastructure (2)
Job board
lever

Upkeep, stack, hiring and company data from programmable.info

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