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italpasta.com website review

Visit site (opens in a new tab)Reviewed 26 October 202642 issues · 103 checks

This review found 42 issues worth fixing on italpasta.com, 13 of them high impact, across 103 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.5 s2.5 sMay 9Oct 244.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.8 s
May 16, 20262.8 s
May 23, 20262.8 s
May 30, 20262.8 s
Jun 6, 20262.7 s
Jun 13, 20262.7 s
Jun 20, 20262.7 s
Jun 27, 20262.8 s
Jul 4, 20262.8 s
Jul 11, 20263.0 s
Jul 18, 20263.2 s
Jul 25, 20263.3 s
Aug 1, 20263.5 s
Aug 8, 20263.6 s
Aug 15, 20263.7 s
Aug 22, 20263.7 s
Aug 29, 20263.7 s
Sep 5, 20263.7 s
Sep 12, 20263.7 s
Sep 19, 20263.7 s
Sep 26, 20263.8 s
Oct 3, 20263.9 s
Oct 10, 20264.3 s
Oct 17, 20264.2 s
Oct 24, 20264.2 s
Real-visitor tap response (INP)75th percentile, phones
143 ms78 msMay 9Oct 24135 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202686 ms
May 16, 202685 ms
May 23, 202685 ms
May 30, 202686 ms
Jun 6, 202686 ms
Jun 13, 202692 ms
Jun 20, 2026103 ms
Jun 27, 2026111 ms
Jul 4, 2026114 ms
Jul 11, 2026116 ms
Jul 18, 2026102 ms
Jul 25, 202696 ms
Aug 1, 202697 ms
Aug 8, 202697 ms
Aug 15, 2026104 ms
Aug 22, 2026117 ms
Aug 29, 2026113 ms
Sep 5, 2026122 ms
Sep 12, 2026118 ms
Sep 19, 2026118 ms
Sep 26, 2026119 ms
Oct 3, 2026118 ms
Oct 10, 2026132 ms
Oct 17, 2026135 ms
Oct 24, 2026135 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

6 to fix46
  • Reduce unused JavaScript

    2.3 s · 397 KiB

    About 397 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Use efficient cache lifetimes

    1.8 s · 277 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (277 KiB).

  • Render-blocking requests

    1.4 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46 (desktop: 78). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Facebook, Accessibe Accessibility Overlay and TikTok and others), adding 956 KiB and 714 ms of main-thread time.

  • Facebook adds 307 ms

    307 ms

    Facebook costs a phone 307 ms of main-thread work and 307 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 186 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Phones get a much slower page than desktops

    Desktop scores 78 but mobile only 46. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Reduce unused CSS

    10 KiB

    About 10 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.7 s

    A phone's processor spends 1.7 s on main-thread work while loading, 1.0 s of it running JavaScript. That is comfortably low.

  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 14.1 s

    14.1 s

    Your largest element takes 14.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Inspired by Italy, Made in Canada”.

  • First Contentful Paint: 6.1 s

    6.1 s

    The first text or image appears after 6.1 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 14.2 s

    14.2 s

    The page becomes fully interactive after 14.2 s. Good is under 3.8 s.

  • Speed Index: 7.6 s

    7.6 s

    Visually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.

  • Real-user CLS: 0.14

    0.14

    For real visitors the layout shifts by 0.14 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 58% slower for real visitors

    +58%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 86 ms to 135 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 53% slower for real visitors

    +53%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.8 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 336 ms

    336 ms

    Scripts block taps and scrolling for 336 ms in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.122

    0.122

    The layout shifts by 0.122 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

3 checks passed
  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 120 ms

    120 ms

    Real visitors wait 120 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

Images and page weight

1 to fix85
  • Page weight: 2.1 MB in 60 requests

    2.1 MB

    Your homepage downloads 2.1 MB in 60 requests on a phone: scripts 1,014 KiB (19), images 859 KiB (11) and fonts 203 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • About 0.6 g of CO₂ per visit

    0.59 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.59 g of CO₂e: 71.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8391
  • Orphan list items

    Some list items are not inside a list.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (3 elements)

    ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

  • Users should be able to zoom and scale the text up to 500% (1 element)

    Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 1 image in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9281
  • Title is short (24 characters)

    Your title is only 24 characters: “Home - Italpasta Limited”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Inspired by Italy,Made in Canada” and “Explore Italpasta”). One clear main headline is easier for people and search engines.

  • Meta description is long (235 characters)

    Your meta description is 235 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 43 internal links, 6 external

    The homepage links to 43 pages on italpasta.com and 6 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://www.italpasta.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.italpasta.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (653 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without a meta description

    /fr and /products/lasagne-and-baked-pasta have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages slow to respond

    /fr, /recipes and /products/artisan took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 2 small tap targets

    2 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (italpasta.com).

  • Valid certificate (44 days left)

    The certificate from GlobalSign nv-sa · GlobalSign GCC R6 AlphaSSL CA 2025 verifies for italpasta.com and is valid for another 44 days.

  • http:// redirects to https

    http://italpasta.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 31 links work

    All 31 links checked from your homepage (25 internal, 6 external) answered without errors.

Domain and trust

  • No CAA record

    italpasta.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    italpasta.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    italpasta.com was registered in Mar 1997 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2030

    italpasta.com is registered until Mar 2030.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 246 words

    The homepage has only about 246 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Learn More”, “Contact Us” and “Where To Buy”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Meta Pixel.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be italpasta.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.messagelabs.com include:spf.emailsignatures365.com include:spf.protection.outlook.com a ip4:24.235.1…”.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Tag Manager, Meta Pixel, Pinterest Tag and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.3.
  • 1 plugin is behind its latest release.wp-recipe-maker 1.0.0 → 10.9.1

Stack

CMS
WordPress 3.7.1
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Oniaas

Upkeep, stack, hiring and company data from programmable.info

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This review found 42 issues on italpasta.com, including 17 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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