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italtile.com website review

Visit site (opens in a new tab)Reviewed 31 October 202637 issues · 93 checks

This review found 37 issues worth fixing on italtile.com, 11 of them high impact, across 93 checks. The most urgent: font display. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Live view · interaction off

Speed

9 to fix61
  • Font display

    2.1 s

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 2.1 s).

  • Use efficient cache lifetimes

    1.2 s · 863 KiB

    34 files are served with short cache lifetimes, so returning visitors download them again (863 KiB).

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    600 ms · 372 KiB

    4 images could be 372 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

  • Render-blocking requests

    900 ms

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Reduce unused JavaScript

    470 ms · 261 KiB

    About 261 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 470 ms faster on a phone.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Google Tag Manager, Cookiebot and Google Fonts and others), adding 692 KiB and 539 ms of main-thread time.

  • Google Tag Manager adds 399 ms

    399 ms

    Google Tag Manager costs a phone 399 ms of main-thread work and 490 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    310 ms · 67 KiB

    About 67 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 310 ms faster on a phone.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 160 ms. During a long task the page ignores taps.

  • Minify JavaScript

    20 KiB

    20 KiB could be saved by minifying JavaScript.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 534 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix68
  • Time to Interactive: 14.2 s

    14.2 s

    The page becomes fully interactive after 14.2 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.4 s

    6.4 s

    Your largest element takes 6.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load duration (2.6 s).

  • First Contentful Paint: 3.9 s

    3.9 s

    The first text or image appears after 3.9 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.8 s

    6.8 s

    Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Total Blocking Time: 148 ms

    148 ms

    Scripts block the page for only 148 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.052

    0.052

    The layout barely moves while loading (CLS 0.052, good is under 0.1).

Images and page weight

2 to fix78
  • Page weight: 2.4 MB in 70 requests

    2.4 MB

    Your homepage downloads 2.4 MB in 70 requests on a phone: scripts 1.2 MB (38), images 764 KiB (11) and fonts 296 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • 3 images below the first screen load straight away

    3 images further down the page (436 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images in older formats

    3 images (436 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.7 g of CO₂ per visit

    0.67 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.67 g of CO₂e: 80.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9294
  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (35 elements)

    All page content should be contained by landmarks: 35 elements on the page fail this check, rated moderate by axe-core.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 9263
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (19 characters)

    Your title is only 19 characters: “Home | Italtile Ltd”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (395 characters)

    Your meta description is 395 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://italtile.com/sitemap.xml, so Google discovers your pages only by following links.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 59 internal links, 10 external

    The homepage links to 59 pages on italtile.com and 10 external pages.

1 checks passed
  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (420 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix98
  • 13 pages share a meta description

    /about-italtile.php, /leadership.php, /operations.php, /overview.php, /sens-announcements.php and /reports-and-results.php and 7 others use the same meta description. A description written for each page earns more clicks.

  • 1 page with very little text

    /sens-announcements.php has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 13 internal pages checked

    We fetched 13 pages linked from your homepage and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 13 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 13 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 3 small tap targets

    3 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (italtile.com).

  • Valid certificate (47 days left)

    The certificate from Google Trust Services · WE1 verifies for italtile.com and is valid for another 47 days.

  • http:// redirects to https

    http://italtile.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 25 links work

    All 25 links checked from your homepage (15 internal, 10 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 80 days

    italtile.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    italtile.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    italtile.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 26 years old

    26 years

    italtile.com was registered in Jan 2000 through Lexsynergy Limited. An established domain carries more trust with email providers and search engines.

Content and conversion

3 to fix60
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 381 words of copy

    The homepage carries about 381 words of visible text.

2 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Contact”, “DOWNLOAD PDF (48MB)” and “DOWNLOAD PDF (15 MB)”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Email authentication

1 to fix50
  • No DMARC policy

    italtile.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • Email authentication score: 50/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx include:spf.protection.outlook.com ip4:196.15.139.54 ip4:209.203.50.34 ip4:196.41.20.251 ip4:196.41.20.252 -a…”.

  • DKIM signing found

    A DKIM key is published (selector “k2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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