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itrustcapital.com website review

Visit site (opens in a new tab)Reviewed 22 October 202641 issues · 101 checks

This review found 41 issues worth fixing on itrustcapital.com, 16 of them high impact, across 101 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.9 sMay 2Oct 172.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.0 s
May 9, 20262.1 s
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.0 s
Jun 13, 20261.9 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.2 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
157 ms134 msMay 2Oct 17146 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026140 ms
May 9, 2026137 ms
May 16, 2026137 ms
May 23, 2026138 ms
May 30, 2026139 ms
Jun 6, 2026138 ms
Jun 13, 2026141 ms
Jun 20, 2026141 ms
Jun 27, 2026142 ms
Jul 4, 2026144 ms
Jul 11, 2026145 ms
Jul 18, 2026149 ms
Jul 25, 2026153 ms
Aug 1, 2026153 ms
Aug 8, 2026152 ms
Aug 15, 2026150 ms
Aug 22, 2026146 ms
Aug 29, 2026146 ms
Sep 5, 2026154 ms
Sep 12, 2026153 ms
Sep 19, 2026152 ms
Sep 26, 2026147 ms
Oct 3, 2026145 ms
Oct 10, 2026145 ms
Oct 17, 2026146 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of itrustcapital.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. itrustcapital.com at 0.8 s0.8 s
  2. itrustcapital.com at 1.6 s1.6 s
  3. itrustcapital.com at 2.4 s2.4 s
  4. itrustcapital.com at 3.2 s3.2 s
  5. itrustcapital.com at 4.0 s4.0 s
  6. itrustcapital.com at 4.7 s4.7 s
  7. itrustcapital.com at 5.5 s5.5 s
  8. itrustcapital.com at 6.3 s6.3 s

itrustcapital.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix37
  • Use efficient cache lifetimes

    1.4 s · 617 KiB

    119 files are served with short cache lifetimes, so returning visitors download them again (617 KiB).

  • Reduce unused JavaScript

    1.1 s · 514 KiB

    About 514 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37 (desktop: 60). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.8 s

    A phone's processor spends 5.8 s on main-thread work while loading, 2.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,354 HTML elements

    The page has 4,354 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Hotjar, Google Tag Manager and TikTok and others), adding 1.3 MB and 1.5 s of main-thread time.

  • Render-blocking requests

    650 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Hotjar adds 515 ms

    515 ms

    Hotjar costs a phone 515 ms of main-thread work and 273 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 480 ms

    480 ms

    Google Tag Manager costs a phone 480 ms of main-thread work and 541 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    525 KiB

    21 images could be 525 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    300 ms · 65 KiB

    Polyfills for old browsers add 65 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 354 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 45 KiB

    About 45 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 18.6 s

    18.6 s

    Your largest element takes 18.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “One Account, UnlimitedPossibilities”.

  • First Contentful Paint: 7.1 s

    7.1 s

    The first text or image appears after 7.1 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 22.9 s

    22.9 s

    The page becomes fully interactive after 22.9 s. Good is under 3.8 s.

  • Speed Index: 12.9 s

    12.9 s

    Visually, the page fills in at 12.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 759 ms

    759 ms

    Scripts block taps and scrolling for 759 ms in total while the page loads. Good is under 200 ms.

  • Real-user TTFB: 907 ms

    907 ms

    Real visitors wait 907 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 140 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 161 ms

    161 ms

    Real visitors wait 161 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix68
  • Page weight: 3.9 MB in 272 requests

    3.9 MB

    Your homepage downloads 3.9 MB in 272 requests on a phone: scripts 1.8 MB (58), images 1.7 MB (169) and other files 154 KiB (37). Under 2 MB keeps phones on slow connections fast.

  • 20 images below the first screen load straight away

    20 images further down the page (814 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 6 images far larger than shown

    174 KiB

    6 images are downloaded at several times the size a phone draws them, for example 18681bcc-5167-4b50-9c95-f1d35778b2d6 at 960 px wide, shown at 287 px. Resized copies would save about 174 KiB.

  • 3 images in older formats

    3 images (218 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.1 g of CO₂ per visit

    1.10 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.10 g of CO₂e: 131.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8591
  • ARIA attributes must conform to valid values (6 elements)

    ARIA attributes must conform to valid values: 6 elements on the page fail this check, rated critical by axe-core.

  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    2 elements hidden from screen readers can still receive keyboard focus.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Elements marked as presentational should be consistently ignored (2 elements)

    Elements marked as presentational should be consistently ignored: 2 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 70 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9282
  • Title is long (71 characters)

    Your title is 71 characters, so Google will cut it off around 60: “iTrustCapital | The #1 Crypto IRA Platform for Bitcoin & Digital Assets”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 10 H1 headlines

    There are 10 <h1> headlines (“One Account, UnlimitedPossibilities”, “Q AI-Formulated Quantitative Trading Strategies” and “Rollover & Get $100!”). One clear main headline is easier for people and search engines.

  • 9 links with vague text

    9 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 67 internal links, 22 external

    The homepage links to 67 pages on itrustcapital.com and 22 external pages.

5 checks passed
  • Meta description: 144 characters

    Your meta description is 144 characters: “Open a Crypto IRA with iTrustCapital to buy Bitcoin, Ethereum, gold and silver in a tax-advantaged retirement account. …”.

  • Canonical URL set

    The canonical URL is https://www.itrustcapital.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.itrustcapital.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,827 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example /stocks, whose canonical is /page/save-on-taxes. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9278
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=134632242&tm=gtm002&Ver=2&mid=d435757c-7a83-4ce0-bf31-5dbe36d52aa7&bo=1&sid=ddbf5340ce4e11f1a0409be30629f0d7&vid=ddbf93d0ce4e11f18e25838edffd4f29&vids=1&msclkid=N&gtm_.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Framing 'https://nytrng.com/' violates the following report-only Content Security Policy directive: "frame-src https://…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

2 checks passed
  • Tap targets are thumb-sized

    226 of 232 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 126 days; one year is the recommended minimum.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (itrustcapital.com).

  • Valid certificate (71 days left)

    The certificate from Google Trust Services · WE1 verifies for itrustcapital.com and is valid for another 71 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://itrustcapital.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 55 links work

    All 55 links checked from your homepage (40 internal, 15 external) answered without errors; 2 did not answer within 5 s.

Domain and trust

  • DNSSEC is off

    itrustcapital.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 9 years old

    9 years

    itrustcapital.com was registered in Apr 2017 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only comodoca.com, letsencrypt.org, ssl.com and digicert.com to issue certificates for itrustcapital.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Apr 2027

    itrustcapital.com is registered until Apr 2027.

Content and conversion

2 to fix70
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • About 3,874 words of copy

    The homepage carries about 3,874 words of visible text.

3 checks passed
  • 16 calls to action

    The homepage has 16 calls to action, for example “Buy & Sell”, “Learn More” and “Get Started”.

  • Social proof on the page

    Social proof on the homepage: 12 testimonial or review blocks, 1 customer or partner logo, 47 trust badges and “16,000+ Reviews”.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:sendgrid.net include:mail.zendesk.com include:email.chargebee.com inc…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and LinkedIn Insight and 5 mores (measured from a US location before any click). A consent tool (Termly) is installed; check it blocks these until visitors agree where the law requires it.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies (measured from a US location before any click).

  • 37 other companies contacted

    Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Termly

    A consent management tool (Termly) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Next.js

Upkeep, stack, hiring and company data from programmable.info

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