Website review, no card needed
itrustcapital.com website review
Visit site (opens in a new tab)Reviewed 22 October 202641 issues · 101 checks
This review found 41 issues worth fixing on itrustcapital.com, 16 of them high impact, across 101 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77CClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.0 s |
| May 9, 2026 | 2.1 s |
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 140 ms |
| May 9, 2026 | 137 ms |
| May 16, 2026 | 137 ms |
| May 23, 2026 | 138 ms |
| May 30, 2026 | 139 ms |
| Jun 6, 2026 | 138 ms |
| Jun 13, 2026 | 141 ms |
| Jun 20, 2026 | 141 ms |
| Jun 27, 2026 | 142 ms |
| Jul 4, 2026 | 144 ms |
| Jul 11, 2026 | 145 ms |
| Jul 18, 2026 | 149 ms |
| Jul 25, 2026 | 153 ms |
| Aug 1, 2026 | 153 ms |
| Aug 8, 2026 | 152 ms |
| Aug 15, 2026 | 150 ms |
| Aug 22, 2026 | 146 ms |
| Aug 29, 2026 | 146 ms |
| Sep 5, 2026 | 154 ms |
| Sep 12, 2026 | 153 ms |
| Sep 19, 2026 | 152 ms |
| Sep 26, 2026 | 147 ms |
| Oct 3, 2026 | 145 ms |
| Oct 10, 2026 | 145 ms |
| Oct 17, 2026 | 146 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.6 s
2.4 s
3.2 s
4.0 s
4.7 s
5.5 s
6.3 s
itrustcapital.com does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
1.4 s · 617 KiB119 files are served with short cache lifetimes, so returning visitors download them again (617 KiB).
Reduce unused JavaScript
1.1 s · 514 KiBAbout 514 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 37
37/100Your mobile performance score is 37 (desktop: 60). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.8 s
A phone's processor spends 5.8 s on main-thread work while loading, 2.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,354 HTML elements
The page has 4,354 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Hotjar, Google Tag Manager and TikTok and others), adding 1.3 MB and 1.5 s of main-thread time.
Render-blocking requests
650 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Hotjar adds 515 ms
515 msHotjar costs a phone 515 ms of main-thread work and 273 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 480 ms
480 msGoogle Tag Manager costs a phone 480 ms of main-thread work and 541 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
525 KiB21 images could be 525 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
300 ms · 65 KiBPolyfills for old browsers add 65 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
18 long tasks on the main thread
18 long tasks block the main thread while loading, the longest for 354 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 45 KiBAbout 45 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 18.6 s
18.6 sYour largest element takes 18.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “One Account, UnlimitedPossibilities”.
First Contentful Paint: 7.1 s
7.1 sThe first text or image appears after 7.1 s on a phone. Good is under 1.8 s.
Time to Interactive: 22.9 s
22.9 sThe page becomes fully interactive after 22.9 s. Good is under 3.8 s.
Speed Index: 12.9 s
12.9 sVisually, the page fills in at 12.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 759 ms
759 msScripts block taps and scrolling for 759 ms in total while the page loads. Good is under 200 ms.
Real-user TTFB: 907 ms
907 msReal visitors wait 907 ms for your server to start answering (75th percentile). Good is under 800 ms.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 140 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 161 ms
161 msReal visitors wait 161 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.9 MB in 272 requests
3.9 MBYour homepage downloads 3.9 MB in 272 requests on a phone: scripts 1.8 MB (58), images 1.7 MB (169) and other files 154 KiB (37). Under 2 MB keeps phones on slow connections fast.
20 images below the first screen load straight away
20 images further down the page (814 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
6 images far larger than shown
174 KiB6 images are downloaded at several times the size a phone draws them, for example 18681bcc-5167-4b50-9c95-f1d35778b2d6 at 960 px wide, shown at 287 px. Resized copies would save about 174 KiB.
3 images in older formats
3 images (218 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.1 g of CO₂ per visit
1.10 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.10 g of CO₂e: 131.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
ARIA attributes must conform to valid values (6 elements)
ARIA attributes must conform to valid values: 6 elements on the page fail this check, rated critical by axe-core.
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
2 elements hidden from screen readers can still receive keyboard focus.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Elements marked as presentational should be consistently ignored (2 elements)
Elements marked as presentational should be consistently ignored: 2 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 70 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (71 characters)
Your title is 71 characters, so Google will cut it off around 60: “iTrustCapital | The #1 Crypto IRA Platform for Bitcoin & Digital Assets”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
10 H1 headlines
There are 10 <h1> headlines (“One Account, UnlimitedPossibilities”, “Q AI-Formulated Quantitative Trading Strategies” and “Rollover & Get $100!”). One clear main headline is easier for people and search engines.
9 links with vague text
9 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
67 internal links, 22 external
The homepage links to 67 pages on itrustcapital.com and 22 external pages.
5 checks passed
Meta description: 144 characters
Your meta description is 144 characters: “Open a Crypto IRA with iTrustCapital to buy Bitcoin, Ethereum, gold and silver in a tax-advantaged retirement account. …”.
Canonical URL set
The canonical URL is https://www.itrustcapital.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.itrustcapital.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,827 words), so crawlers that don't run JavaScript still read it.
Other pages
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example /stocks, whose canonical is /page/save-on-taxes. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=134632242&tm=gtm002&Ver=2&mid=d435757c-7a83-4ce0-bf31-5dbe36d52aa7&bo=1&sid=ddbf5340ce4e11f1a0409be30629f0d7&vid=ddbf93d0ce4e11f18e25838edffd4f29&vids=1&msclkid=N>m_.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Framing 'https://nytrng.com/' violates the following report-only Content Security Policy directive: "frame-src https://…”.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
2 checks passed
Tap targets are thumb-sized
226 of 232 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
Short HSTS lifetime
HSTS is set, but max-age is 126 days; one year is the recommended minimum.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (itrustcapital.com).
Valid certificate (71 days left)
The certificate from Google Trust Services · WE1 verifies for itrustcapital.com and is valid for another 71 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
http:// redirects to https
http://itrustcapital.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 55 links work
All 55 links checked from your homepage (40 internal, 15 external) answered without errors; 2 did not answer within 5 s.
Domain and trust
DNSSEC is off
itrustcapital.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 9 years old
9 yearsitrustcapital.com was registered in Apr 2017 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only comodoca.com, letsencrypt.org, ssl.com and digicert.com to issue certificates for itrustcapital.com, so a mis-issued certificate from anyone else is refused.
Registered until Apr 2027
itrustcapital.com is registered until Apr 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
About 3,874 words of copy
The homepage carries about 3,874 words of visible text.
3 checks passed
16 calls to action
The homepage has 16 calls to action, for example “Buy & Sell”, “Learn More” and “Get Started”.
Social proof on the page
Social proof on the homepage: 12 testimonial or review blocks, 1 customer or partner logo, 47 trust badges and “16,000+ Reviews”.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:sendgrid.net include:mail.zendesk.com include:email.chargebee.com inc…”.
DKIM signing found
A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and LinkedIn Insight and 5 mores (measured from a US location before any click). A consent tool (Termly) is installed; check it blocks these until visitors agree where the law requires it.
27 cookies set on arrival
27Opening the homepage sets 27 cookies (measured from a US location before any click).
37 other companies contacted
Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Termly
A consent management tool (Termly) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Next.js
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 41 issues on itrustcapital.com, including 20 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.