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itslearning.com website review

Visit site (opens in a new tab)Reviewed 5 November 202643 issues · 107 checks

This review found 43 issues worth fixing on itslearning.com, 12 of them high impact, across 107 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.9 s2.8 sMay 16Oct 313.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.2 s
May 23, 20263.3 s
May 30, 20263.3 s
Jun 6, 20263.3 s
Jun 13, 20263.3 s
Jun 20, 20263.5 s
Jun 27, 20263.6 s
Jul 4, 20263.7 s
Jul 11, 20263.7 s
Jul 18, 20263.7 s
Jul 25, 20263.7 s
Aug 1, 20263.7 s
Aug 8, 20263.6 s
Aug 15, 20263.4 s
Aug 22, 20263.1 s
Aug 29, 20263.0 s
Sep 5, 20263.0 s
Sep 12, 20263.0 s
Sep 19, 20263.0 s
Sep 26, 20263.1 s
Oct 3, 20263.1 s
Oct 10, 20263.3 s
Oct 17, 20263.3 s
Oct 24, 20263.3 s
Oct 31, 20263.3 s
Real-visitor tap response (INP)75th percentile, phones
250 ms179 msMay 16Oct 31242 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026195 ms
May 23, 2026199 ms
May 30, 2026200 ms
Jun 6, 2026204 ms
Jun 13, 2026203 ms
Jun 20, 2026208 ms
Jun 27, 2026215 ms
Jul 4, 2026220 ms
Jul 11, 2026222 ms
Jul 18, 2026222 ms
Jul 25, 2026214 ms
Aug 1, 2026203 ms
Aug 8, 2026194 ms
Aug 15, 2026187 ms
Aug 22, 2026194 ms
Aug 29, 2026194 ms
Sep 5, 2026201 ms
Sep 12, 2026205 ms
Sep 19, 2026205 ms
Sep 26, 2026211 ms
Oct 3, 2026216 ms
Oct 10, 2026228 ms
Oct 17, 2026236 ms
Oct 24, 2026239 ms
Oct 31, 2026242 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of itslearning.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. itslearning.com at 0.7 s0.7 s
  2. itslearning.com at 1.5 s1.5 s
  3. itslearning.com at 2.2 s2.2 s
  4. itslearning.com at 2.9 s2.9 s
  5. itslearning.com at 3.6 s3.6 s
  6. itslearning.com at 4.4 s4.4 s
  7. itslearning.com at 5.1 s5.1 s
  8. itslearning.com at 5.8 s5.8 s

itslearning.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix73
  • Render-blocking requests

    2.0 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (hsappstatic.net, Hubspot and FontAwesome CDN and others), adding 2.3 MB and 1.1 s of main-thread time.

  • Use efficient cache lifetimes

    450 ms · 844 KiB

    80 files are served with short cache lifetimes, so returning visitors download them again (844 KiB).

  • Mobile performance score: 73

    73/100

    Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    300 ms · 569 KiB

    About 569 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • hsappstatic.net adds 531 ms

    531 ms

    hsappstatic.net costs a phone 531 ms of main-thread work and 741 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    538 KiB

    3 images could be 538 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 362 ms. During a long task the page ignores taps.

  • Main-thread work: 3.3 s

    A phone's processor spends 3.3 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,875 HTML elements

    The page has 1,875 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Auto Link Maker adds 11 ms

    11 ms

    Auto Link Maker costs a phone 11 ms of main-thread work and 860 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    207 KiB

    About 207 KiB of CSS is downloaded but never applied on this page.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

14 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.3 s

    3.3 s

    Real visitors see the first content after 3.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 20.3 s

    20.3 s

    The page becomes fully interactive after 20.3 s. Good is under 3.8 s.

  • Speed Index: 8.8 s

    8.8 s

    Visually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 252 ms

    252 ms

    Real visitors wait 252 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.12

    0.12

    For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 195 ms to 242 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 2.9 s

    2.9 s

    Your largest element takes 2.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “An LMS designed for teaching”. Most of its time is element render delay (2.2 s).

  • Cumulative Layout Shift: 0.132

    0.132

    The layout shifts by 0.132 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 220 ms

    220 ms

    Scripts block taps and scrolling for 220 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix85
  • Page weight: 3.5 MB in 156 requests

    3.5 MB

    Your homepage downloads 3.5 MB in 156 requests on a phone: scripts 1.5 MB (47), images 904 KiB (28) and fonts 768 KiB (16). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    1.00 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.00 g of CO₂e: 119.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8789
  • Interactive controls must not be nested (6 elements)

    Interactive controls must not be nested: 6 elements on the page fail this check, rated serious by axe-core.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9295
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 186 internal links, 14 external

    The homepage links to 186 pages on itslearning.com and 14 external pages.

7 checks passed
  • Meta description: 139 characters

    Your meta description is 139 characters: “itslearning is a Learning Management System (LMS) that teachers, students and parents love. Learn how the platform help…”.

  • One H1 headline

    Your main headline reads: “An LMS designed for teaching”.

  • Title: 38 characters

    Your title is a healthy 38 characters: “itslearning Learning Management System”.

  • Canonical URL set

    The canonical URL is https://itslearning.com/index.aspx.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://itslearning.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,865 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 67 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7376
  • 1 broken image

    1 image failed to load on a phone, for example https://itslearning.com/index.aspx.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “TypeError: Cannot set properties of undefined (setting '-1')”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    14 of 15 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

9 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (itslearning.com).

  • Valid certificate (56 days left)

    The certificate from Google Trust Services · WE1 verifies for itslearning.com and is valid for another 56 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://itslearning.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 49 links work

    All 49 links checked from your homepage (40 internal, 9 external) answered without errors.

  • security.txt published

    A security.txt file tells researchers how to report a problem with your site.

Domain and trust

  • No CAA record

    itslearning.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 23 years old

    23 years

    itslearning.com was registered in Jun 2003 through NameWeb BVBA. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    itslearning.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Jun 2027

    itslearning.com is registered until Jun 2027.

Content and conversion

3 to fix83
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,243 words of copy

    The homepage carries about 1,243 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “REQUEST A DEMO”.

  • 13 calls to action

    The homepage has 13 calls to action, for example “Pricing”, “Contact Us” and “Get in touch”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 64 testimonial or review blocks, 7 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:_spf.itslearning.com include:8421876.spf10.hubspotemail.net ip4:85.…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads HubSpot (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 26 other companies contacted

    Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It loads jQuery 1.11.2, older than 3.5 (which fixed known security holes).

Stack

CMS
HubSpot
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Cloudflare

Company

Founded
1999
Headquarters
Bergen

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 43 issues on itslearning.com, including 25 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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