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itch.io website review

Visit site (opens in a new tab)Reviewed 11 October 202633 issues · 96 checks

This review found 33 issues worth fixing on itch.io, 10 of them high impact, across 96 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s994 msApr 18Oct 31.0 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20261.0 s
Apr 25, 20261.0 s
May 2, 20261.0 s
May 9, 20261.0 s
May 16, 20261.0 s
May 23, 20261.0 s
May 30, 20261.0 s
Jun 6, 20261.0 s
Jun 13, 20261.0 s
Jun 20, 20261.0 s
Jun 27, 20261.0 s
Jul 4, 20261.0 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.0 s
Aug 8, 20261.0 s
Aug 15, 20261.0 s
Aug 22, 20261.0 s
Aug 29, 20261.0 s
Sep 5, 20261.0 s
Sep 12, 20261.0 s
Sep 19, 20261.0 s
Sep 26, 20261.0 s
Oct 3, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
104 ms101 msApr 18Oct 3103 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026101 ms
Apr 25, 2026102 ms
May 2, 2026103 ms
May 9, 2026103 ms
May 16, 2026103 ms
May 23, 2026103 ms
May 30, 2026104 ms
Jun 6, 2026104 ms
Jun 13, 2026104 ms
Jun 20, 2026104 ms
Jun 27, 2026103 ms
Jul 4, 2026103 ms
Jul 11, 2026103 ms
Jul 18, 2026103 ms
Jul 25, 2026103 ms
Aug 1, 2026103 ms
Aug 8, 2026103 ms
Aug 15, 2026103 ms
Aug 22, 2026103 ms
Aug 29, 2026103 ms
Sep 5, 2026103 ms
Sep 12, 2026104 ms
Sep 19, 2026103 ms
Sep 26, 2026103 ms
Oct 3, 2026103 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of itch.io (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. itch.io at 0.4 s0.4 s
  2. itch.io at 0.8 s0.8 s
  3. itch.io at 1.1 s1.1 s
  4. itch.io at 1.5 s1.5 s
  5. itch.io at 1.9 s1.9 s
  6. itch.io at 2.3 s2.3 s
  7. itch.io at 2.6 s2.6 s
  8. itch.io at 3.0 s3.0 s

itch.io does not allow embedding, so this is Google's rendering of the page.

Speed

6 to fix76
  • Render-blocking requests

    2.5 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Use efficient cache lifetimes

    950 ms · 144 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (144 KiB).

  • Mobile performance score: 76

    76/100

    Your mobile performance score is 76 (desktop: 98). Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    750 ms · 153 KiB

    4 images could be 153 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

  • Reduce unused CSS

    600 ms · 85 KiB

    About 85 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Reduce unused JavaScript

    450 ms · 138 KiB

    About 138 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Google Tag Manager, itch.zone and YouTube and others), adding 450 KiB and 93 ms of main-thread time.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 64 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 0.5 s

    A phone's processor spends 0.5 s on main-thread work while loading, 149 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 4.8 s

    4.8 s

    Your largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Bloodbane: The Crimson Nocturne [Post-Ludum ver.] Command y…”.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Real-user TTFB: 846 ms

    846 ms

    Real visitors wait 846 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 4.8 s

    4.8 s

    The page becomes fully interactive after 4.8 s. Good is under 3.8 s.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 101 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 125 ms

    125 ms

    Real visitors wait 125 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Speed Index: 3.4 s

    3.4 s

    Visually, the page fills in at 3.4 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 21 ms

    21 ms

    Scripts block the page for only 21 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.2 g of CO₂ per visit

    0.22 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.22 g of CO₂e: 26.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 804 KiB in 23 requests

    804 KiB

    Your homepage downloads 804 KiB in 23 requests on a phone: images 321 KiB (12), scripts 292 KiB (4) and stylesheets 90 KiB (1). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 7785
  • 108 text elements with low contrast

    108 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 10 tap targets too small

    10 tap targets are too small or too close together to hit reliably with a finger.

  • <svg> elements with an img or image role must have alternative text (1 element)

    <svg> elements with an img or image role must have alternative text: 1 element on the page fails this check, rated serious by axe-core.

  • 75 images without alt text

    75 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (216 elements)

    All page content should be contained by landmarks: 216 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 51 links without text

    51 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9283
  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (206 characters)

    Your meta description is 206 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 265 internal links, 133 external

    The homepage links to 265 pages on itch.io and 133 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “itch.io”.

  • Title: 41 characters

    Your title is a healthy 41 characters: “Download the latest indie games - itch.io”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://itch.io/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,726 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 4 pages without a meta description

    /jams, /developers, /devlogs and /community have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page with very little text

    /games/fun has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 183 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    11 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 11 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 35 small tap targets

    35 of 122 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (itch.io).

  • Valid certificate (37 days left)

    The certificate from Google Trust Services · WE1 verifies for itch.io and is valid for another 37 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://itch.io redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors.

Domain and trust

  • No CAA record

    itch.io has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,357 words of copy

    The homepage carries about 1,357 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “With demo” and “Download app”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Register”, “With demo” and “Download app”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be itch.io is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:mailgun.org include:zohomail.com include:mail.zendesk.com include:spf.mtasv.net -all”.

  • DKIM signing found

    A DKIM key is published (selector “zoho”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
IBM HomePage Builder 2001 V5.0.0 for Windows
Analytics
Google Analytics

Company

Founded
2013

Upkeep, stack, hiring and company data from programmable.info

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