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jackarcher.com website review

Visit site (opens in a new tab)Reviewed 7 November 202634 issues · 104 checks

This review found 34 issues worth fixing on jackarcher.com, 12 of them high impact, across 104 checks. The most urgent: main-thread work: 10.5 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s2.1 sMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.4 s
May 23, 20262.3 s
May 30, 20262.3 s
Jun 6, 20262.3 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.3 s
Jul 11, 20262.3 s
Jul 18, 20262.3 s
Jul 25, 20262.3 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.2 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.1 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
187 ms150 msMay 16Oct 31179 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026154 ms
May 23, 2026154 ms
May 30, 2026154 ms
Jun 6, 2026158 ms
Jun 13, 2026162 ms
Jun 20, 2026163 ms
Jun 27, 2026163 ms
Jul 4, 2026166 ms
Jul 11, 2026163 ms
Jul 18, 2026163 ms
Jul 25, 2026164 ms
Aug 1, 2026163 ms
Aug 8, 2026164 ms
Aug 15, 2026166 ms
Aug 22, 2026163 ms
Aug 29, 2026162 ms
Sep 5, 2026162 ms
Sep 12, 2026162 ms
Sep 19, 2026163 ms
Sep 26, 2026170 ms
Oct 3, 2026172 ms
Oct 10, 2026179 ms
Oct 17, 2026180 ms
Oct 24, 2026183 ms
Oct 31, 2026179 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of jackarcher.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. jackarcher.com at 1.4 s1.4 s
  2. jackarcher.com at 2.9 s2.9 s
  3. jackarcher.com at 4.3 s4.3 s
  4. jackarcher.com at 5.7 s5.7 s
  5. jackarcher.com at 7.2 s7.2 s
  6. jackarcher.com at 8.6 s8.6 s
  7. jackarcher.com at 10.0 s10.0 s
  8. jackarcher.com at 11.5 s11.5 s

jackarcher.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix40
  • Main-thread work: 10.5 s

    A phone's processor spends 10.5 s on main-thread work while loading, 4.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 5,016 HTML elements

    The page has 5,016 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, alia-prod.com and gotolstoy.com and others), adding 2.5 MB and 2.3 s of main-thread time.

  • Reduce unused JavaScript

    150 ms · 919 KiB

    About 919 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Google Tag Manager adds 878 ms

    878 ms

    Google Tag Manager costs a phone 878 ms of main-thread work and 698 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    350 ms · 394 KiB

    13 images could be 394 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 473 KiB

    32 files are served with short cache lifetimes, so returning visitors download them again (473 KiB).

  • alia-prod.com adds 499 ms

    499 ms

    alia-prod.com costs a phone 499 ms of main-thread work and 263 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    350 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • Shopify adds 147 ms

    147 ms

    Shopify costs a phone 147 ms of main-thread work and 725 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 249 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    65 KiB

    Polyfills for old browsers add 65 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    12 KiB

    About 12 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 21 ms

    21 ms

    Your server sent the HTML in 21 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Speed Index: 16.1 s

    16.1 s

    Visually, the page fills in at 16.1 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 31.0 s

    31.0 s

    The page becomes fully interactive after 31.0 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.0 s

    6.0 s

    Your largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Three friends in cream knitwear and blazers share drinks at…”.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.8 s

    2.8 s

    The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 154 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 162 ms

    162 ms

    Real visitors wait 162 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 615 ms

    615 ms

    Real visitors wait 615 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.042

    0.042

    The layout barely moves while loading (CLS 0.042, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.9 MB in 408 requests

    4.9 MB

    Your homepage downloads 4.9 MB in 408 requests on a phone: scripts 2.6 MB (142), images 958 KiB (43) and other files 933 KiB (193). Under 2 MB keeps phones on slow connections fast.

  • About 1.4 g of CO₂ per visit

    1.39 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.39 g of CO₂e: 167.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 10094
  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (4 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 4 elements on the page fail this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 19 links without text

    19 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 136 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10086
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 1 problem

    Structured data found (BreadcrumbList, Organization and WebSite) but with 1 problem, for example “ld+json block 2 is not valid JSON (Unexpected end of JSON input)”.

  • 360 internal links, 8 external

    The homepage links to 360 pages on jackarcher.com and 8 external pages.

6 checks passed
  • Meta description: 128 characters

    Your meta description is 128 characters: “Timeless menswear that doesn't ask you to overthink it. Tech pants, polos and everyday pieces, with free shipping on or…”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Jack Archer | Men's Tech Pants, Polos & Everyday Essentials”.

  • Canonical URL set

    The canonical URL is https://www.jackarcher.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.jackarcher.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,340 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 3 pages without an H1

    /pages/signaturesweeps, /collections/range-collection and /pages/holiday-gift-guide have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 131 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    13 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 13 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7370
  • 1 broken image

    1 image failed to load on a phone, for example https://verifi.pdscrb.com/tag?action=view&user_id=0d2e093e-4b80-4b47-b890-7a84960409c1&advertiser=openstore&referrer=_&session_referrer=_&session_landing_url=https%3A%2F%2Fwww.jackarcher.com%2F&device.

  • 39 small tap targets

    39 of 78 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (jackarcher.com).

  • Valid certificate (49 days left)

    The certificate from Let's Encrypt · YE1 verifies for jackarcher.com and is valid for another 49 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://jackarcher.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors; 3 did not answer within 5 s.

Domain and trust

  • DNSSEC is off

    jackarcher.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 17 years old

    17 years

    jackarcher.com was registered in Oct 2009 through Squarespace Domains II LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only globalsign.com, letsencrypt.org, pki.goog and ssl.com to issue certificates for jackarcher.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Oct 2027

    jackarcher.com is registered until Oct 2027.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 956 words of copy

    The homepage carries about 956 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more →” and “SHOP NOW”.

  • 23 calls to action

    The homepage has 23 calls to action, for example “Learn more →”, “Shop All” and “Shop All Tops”.

  • 7 short forms

    7 short forms (1 field at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:mailgun.org include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Ads and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 62 cookies set on arrival

    62

    Opening the homepage sets 62 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 68 other companies contacted

    Loading the homepage contacts 68 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 14 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Selecty · Redo · Onward · Klaviyo Email Marketing Sms · Okendo · Aimerce First Party Pixel · Elevar Conversion Tracking · Tolstoy · Impact Com · Microsoft Clarity · Trakt · govx.com · richpanel.com · kount.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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