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jackerwin.com website review

Visit site (opens in a new tab)Reviewed 9 November 202634 issues · 99 checks

This review found 34 issues worth fixing on jackerwin.com, 9 of them high impact, across 99 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.4 s1.6 sMay 23Nov 72.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.2 s
Jun 13, 20262.3 s
Jun 20, 20262.5 s
Jun 27, 20262.8 s
Jul 4, 20262.8 s
Jul 11, 20263.2 s
Jul 18, 20263.3 s
Jul 25, 20263.5 s
Aug 1, 20264.1 s
Aug 8, 20263.1 s
Aug 15, 20262.8 s
Aug 22, 20262.3 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.3 s
Sep 26, 20262.1 s
Oct 3, 20262.0 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Oct 31, 20261.9 s
Nov 7, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
144 ms84 msMay 23Nov 791 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026114 ms
May 30, 2026121 ms
Jun 6, 2026128 ms
Jun 13, 2026129 ms
Jun 20, 2026131 ms
Jun 27, 2026129 ms
Jul 4, 2026124 ms
Jul 11, 2026133 ms
Jul 18, 2026132 ms
Jul 25, 2026133 ms
Aug 1, 2026137 ms
Aug 8, 2026121 ms
Aug 15, 2026116 ms
Aug 22, 2026112 ms
Aug 29, 2026106 ms
Sep 5, 2026104 ms
Sep 12, 2026104 ms
Sep 19, 2026104 ms
Sep 26, 2026104 ms
Oct 3, 202697 ms
Oct 10, 202696 ms
Oct 17, 202694 ms
Oct 24, 202695 ms
Oct 31, 202695 ms
Nov 7, 202691 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of jackerwin.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. jackerwin.com at 0.7 s0.7 s
  2. jackerwin.com at 1.3 s1.3 s
  3. jackerwin.com at 2.0 s2.0 s
  4. jackerwin.com at 2.7 s2.7 s
  5. jackerwin.com at 3.4 s3.4 s
  6. jackerwin.com at 4.0 s4.0 s
  7. jackerwin.com at 4.7 s4.7 s
  8. jackerwin.com at 5.4 s5.4 s

jackerwin.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix63
  • Improve image delivery

    2.1 s · 1.2 MB

    17 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.1 s faster on a phone.

  • Main-thread work: 5.1 s

    A phone's processor spends 5.1 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 63

    63/100

    Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, alia-prod.com and rebuyengine.com and others), adding 1.5 MB and 816 ms of main-thread time.

  • Render-blocking requests

    900 ms

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Reduce unused JavaScript

    300 ms · 501 KiB

    About 501 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Shopify adds 337 ms

    337 ms

    Shopify costs a phone 337 ms of main-thread work and 398 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 160 ms

    160 ms

    rebuyengine.com costs a phone 160 ms of main-thread work and 695 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • alia-prod.com adds 169 ms

    169 ms

    alia-prod.com costs a phone 169 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,505 HTML elements

    The page has 1,505 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    210 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (210 KiB).

  • Reduce unused CSS

    150 ms · 38 KiB

    About 38 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 19 KiB

    19 KiB could be saved by minifying JavaScript.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 118 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    58 KiB

    Polyfills for old browsers add 58 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 13.1 s

    13.1 s

    Your largest element takes 13.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Man sitting on an outdoor patio on a wooden bench in the Fa…”.

  • Time to Interactive: 23.3 s

    23.3 s

    The page becomes fully interactive after 23.3 s. Good is under 3.8 s.

  • Speed Index: 10.4 s

    10.4 s

    Visually, the page fills in at 10.4 s (Speed Index). Good is under 3.4 s.

  • 30 images without width and height

    30 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 104 ms

    104 ms

    Real visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 396 ms

    396 ms

    Real visitors wait 396 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 21% faster for real visitors

    -21%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 114 ms to 91 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 151 ms

    151 ms

    Scripts block the page for only 151 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

4 to fix33
  • Page weight: 5.7 MB in 358 requests

    5.7 MB

    Your homepage downloads 5.7 MB in 358 requests on a phone: images 2.5 MB (92), scripts 1.4 MB (83) and other files 942 KiB (134). Under 2 MB keeps phones on slow connections fast.

  • 13 images far larger than shown

    752 KiB

    13 images are downloaded at several times the size a phone draws them, for example Homepage_hero_banner_refresh_for_new_arrivals_launch_mobi.pn at 1,450 px wide, shown at 390 px. Resized copies would save about 752 KiB.

  • 12 images in older formats

    12 images (1.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 12 images below the first screen load straight away

    12 images further down the page (1.9 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.6 g of CO₂ per visit

    1.63 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.63 g of CO₂e: 195.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

1 to fixGoogle 10099
  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 77 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 0 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10080
  • Title is long (70 characters)

    Your title is 70 characters, so Google will cut it off around 60: “Go anywhere, always | Handcrafted Shoes for your Everyday – Jack Erwin”.

  • 3 H1 headlines

    There are 3 <h1> headlines (“City Polish Meets Sneaker Ease”, “Handcrafted Loafers and Dress Shoes” and “FIND THE RIGHT PAIR”). One clear main headline is easier for people and search engines.

  • Meta description is long (228 characters)

    Your meta description is 228 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 144 internal links, 4 external

    The homepage links to 144 pages on jackerwin.com and 4 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://www.jackerwin.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.jackerwin.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (675 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (96 KiB, 400 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix88
  • 1 linked page hidden from search

    /collections/mens-sale is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages without a meta description

    /collections/mens-best-sellers and /collections/mens-sale have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 55 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 26 small tap targets

    26 of 54 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.jackerwin.com/customer_authentication/redirect?locale=en&region_country=US.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (jackerwin.com).

  • Valid certificate (46 days left)

    The certificate from Let's Encrypt · YE2 verifies for jackerwin.com and is valid for another 46 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://jackerwin.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 44 links work

    All 44 links checked from your homepage (40 internal, 4 external) answered without errors; 2 did not answer within 5 s.

Domain and trust

  • No CAA record

    jackerwin.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    jackerwin.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 14 years old

    14 years

    jackerwin.com was registered in Aug 2012 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Aug 2032

    jackerwin.com is registered until Aug 2032.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 637 words of copy

    The homepage carries about 637 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

2 checks passed
  • 8 calls to action

    The homepage has 8 calls to action, for example “SHOP ALL”, “Shop Men's Best Sellers” and “Shop By Occasion”.

  • 2 short forms

    2 short forms (2 fields at most) are right on the homepage, asking for an email.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be jackerwin.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:mailgun.org ~all”.

  • DKIM signing found

    A DKIM key is published (selector “mandrill”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 29 cookies set on arrival

    29

    Opening the homepage sets 29 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 50 other companies contacted

    Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 16 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Triplewhale · Redo · Patrol · Rebuy Personalization Engine · Sales Discounts · Okendo · Kutoku · Wishlist Hero · Klaviyo Email Marketing Sms · Unveild Jackerwin · Loop Returns · Restockrocket · Oc Openai Ads Chatgpt Pixel · Prebuy · getredo.com · rebuyengine.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2019.

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
New York

Upkeep, stack, hiring and company data from programmable.info

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This review found 34 issues on jackerwin.com, including 15 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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