jarheadaromatics.com website review

16 images could be 507 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

8 third-party services load with your homepage (Facebook, Shopify and pop-convert.com and others), adding 1.5 MB and 590 ms of main-thread time.

17 files are served with short cache lifetimes, so returning visitors download them again (468 KiB).

About 313 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

A phone's processor spends 2.7 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 117 ms of main-thread work and 591 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,634 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

pop-convert.com costs a phone 94 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

5 long tasks block the main thread while loading, the longest for 148 ms. During a long task the page ignores taps.

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 9.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A table with a lit candle in a lantern, a tall woven vase, …”.

The page becomes fully interactive after 13.1 s. Good is under 3.8 s.

Visually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.

14 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.1 MB in 366 requests on a phone: images 1.4 MB (23), scripts 1.2 MB (120) and other files 1.1 MB (184). Under 2 MB keeps phones on slow connections fast.

peppermint-mocha-winter-12-ounce-soy-candle-front-view.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

7 images further down the page (235 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.16 g of CO₂e: 138.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

Your meta description is 314 characters; Google truncates after about 160, so the end of your pitch is cut.

Your <h1> is empty.

The homepage links to 143 pages on jarheadaromatics.com and 9 external pages.

https://jarheadaromatics.com/pages/rewards-program, https://jarheadaromatics.com/pages/service-discounts, https://jarheadaromatics.com/policies/shipping-policy, https://jarheadaromatics.com/collections/all-car-diffusers, https://jarheadaromatics.com/collections/all-diffuser-refills and https://jarheadaromatics.com/collections/cold-air-diffusers and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

https://jarheadaromatics.com/pages/rewards-program has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 65 found) and read each the way a search engine does.

4 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

Social proof on the homepage: 123 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 939 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 23 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.