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jdh.com.co website review
Visit site (opens in a new tab)Reviewed 23 October 202644 issues · 84 checks
This review found 44 issues worth fixing on jdh.com.co, 18 of them high impact, across 84 checks. The most urgent: mobile performance score: 44. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
69D- #81,823 of 95,035 reviewed websitesbeats 12%
- #46,946 of 51,141 online storesbeats 7%
- #43,111 of 46,259 Shopify storesbeats 6%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.3 s |
| May 9, 2026 | 1.4 s |
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 131 ms |
| May 9, 2026 | 131 ms |
| May 16, 2026 | 131 ms |
| May 23, 2026 | 137 ms |
| May 30, 2026 | 137 ms |
| Jun 6, 2026 | 139 ms |
| Jun 13, 2026 | 146 ms |
| Jun 20, 2026 | 145 ms |
| Jun 27, 2026 | 148 ms |
| Jul 4, 2026 | 163 ms |
| Jul 11, 2026 | 176 ms |
| Jul 18, 2026 | 169 ms |
| Jul 25, 2026 | 175 ms |
| Aug 1, 2026 | 158 ms |
| Aug 8, 2026 | 145 ms |
| Aug 15, 2026 | 140 ms |
| Aug 22, 2026 | 140 ms |
| Aug 29, 2026 | 143 ms |
| Sep 5, 2026 | 137 ms |
| Sep 12, 2026 | 146 ms |
| Sep 19, 2026 | 146 ms |
| Sep 26, 2026 | 143 ms |
| Oct 3, 2026 | 147 ms |
| Oct 10, 2026 | 142 ms |
| Oct 17, 2026 | 144 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 44
44/100Your mobile performance score is 44 (desktop: 58). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Improve image delivery
3.7 MB14 images could be 3.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
150 ms · 1.9 MB27 files are served with short cache lifetimes, so returning visitors download them again (1.9 MB).
Reduce unused JavaScript
150 ms · 1.5 MBAbout 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Cloudflare CDN, Shopify and Google Maps and others), adding 3.4 MB and 1.1 s of main-thread time.
Reduce unused CSS
600 ms · 267 KiBAbout 267 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Cloudflare CDN adds 432 ms
432 msCloudflare CDN costs a phone 432 ms of main-thread work and 691 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 498 ms. During a long task the page ignores taps.
Main-thread work: 3.0 s
A phone's processor spends 3.0 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google Maps adds 152 ms
152 msGoogle Maps costs a phone 152 ms of main-thread work and 395 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
bexdeliveries.com adds 44 ms
44 msbexdeliveries.com costs a phone 44 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 119 ms
119 msGoogle CDN costs a phone 119 ms of main-thread work and 380 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mapbox adds 103 ms
103 msMapbox costs a phone 103 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
37 KiB37 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 16.2 s
16.2 sYour largest element takes 16.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Depositphotos_463650374_XL.jpg”.
Time to Interactive: 35.5 s
35.5 sThe page becomes fully interactive after 35.5 s. Good is under 3.8 s.
Speed Index: 10.1 s
10.1 sVisually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 4.9 s
4.9 sThe first text or image appears after 4.9 s on a phone. Good is under 1.8 s.
Real-user INP: 264 ms
264 msReal visitors wait 264 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Total Blocking Time: 524 ms
524 msScripts block taps and scrolling for 524 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 131 ms to 144 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 531 ms
531 msReal visitors wait 531 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 11% faster for real visitors
-11%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 9.0 MB in 217 requests
9.0 MBYour homepage downloads 9.0 MB in 217 requests on a phone: images 4.5 MB (22), scripts 3.2 MB (66) and other files 732 KiB (71). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
flatlay-iron-skillet-with-meat-and-other-food.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image in older formats
1 image (88 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.6 g of CO₂ per visit
2.55 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.55 g of CO₂e: 306.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
9 text elements with low contrast
9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (2 elements)
Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
<svg> elements with an img or image role must have alternative text (1 element)
<svg> elements with an img or image role must have alternative text: 1 element on the page fails this check, rated serious by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 16 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (17 characters)
Your title is only 17 characters: “JDH Institucional”. Between 30 and 65 characters leaves room to say what you do and for whom.
One H1 headline
Your <h1> is empty.
44 internal links, 6 external
The homepage links to 44 pages on jdh.com.co and 6 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://www.jdh.com.co/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.jdh.com.co/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (543 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.jdh.com.co/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://www.jdh.com.co/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://www.jdh.com.co/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
5 pages without a meta description
https://www.jdh.com.co/pages/juan-d-hoyos-distribuciones, https://www.jdh.com.co/pages/encuesta-satisfaccion, https://www.jdh.com.co/blogs/noticias, https://www.jdh.com.co/customer_authentication/redirect and https://www.jdh.com.co/pages/sistema-integrado-de-gestion-sig have no meta description, so Google writes the search snippet from whatever text it finds.
9 pages without an H1
https://www.jdh.com.co/pages/juan-d-hoyos-distribuciones, https://www.jdh.com.co/pages/sector-horeca, https://www.jdh.com.co/pages/hogar, https://www.jdh.com.co/pages/especialistas, https://www.jdh.com.co/pages/contacto and https://www.jdh.com.co/pages/peticiones-quejas-reclamos-sugerencias-y-felicitaciones and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages with very little text
https://www.jdh.com.co/pages/contacto, https://www.jdh.com.co/pages/peticiones-quejas-reclamos-sugerencias-y-felicitaciones and https://www.jdh.com.co/pages/encuesta-satisfaccion have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
1 broken image
1 image failed to load on a phone, for example https://www.jdh.com.co/.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
16 of 16 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 355 words of copy
The homepage carries about 355 words of visible text.
1 checks passed
2 short forms
2 short forms (1 field at most) are right on the homepage.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
23 other companies contacted
Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at jdh.com.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on jdh.com.co, including 20 speed issues, 3 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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