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jeandousset.com website review
Visit site (opens in a new tab)Reviewed 5 November 202634 issues · 86 checks
This review found 34 issues worth fixing on jeandousset.com, 17 of them high impact, across 86 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #47,296 of 93,533 reviewed websitesbeats 44%
- #29,322 of 49,978 online storesbeats 36%
- #27,878 of 45,129 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.0 s
3.0 s
4.0 s
5.1 s
6.1 s
7.1 s
8.1 s
Speed
Improve image delivery
3.9 s · 802 KiB2 images could be 802 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.9 s faster on a phone.
Reduce unused JavaScript
1.1 s · 988 KiBAbout 988 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Signyfyd adds 1.9 s
1.9 sSignyfyd costs a phone 1.9 s of main-thread work and 493 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 10.3 s
A phone's processor spends 10.3 s on main-thread work while loading, 6.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 38
38/100Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,148 HTML elements
The page has 3,148 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Signyfyd, hsappstatic.net and Bugsnag and others), adding 2.0 MB and 3.4 s of main-thread time.
Use efficient cache lifetimes
350 ms · 1.0 MB42 files are served with short cache lifetimes, so returning visitors download them again (1.0 MB).
Render-blocking requests
700 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
hsappstatic.net adds 486 ms
486 mshsappstatic.net costs a phone 486 ms of main-thread work and 715 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 408 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 124 KiBAbout 124 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
77 KiBPolyfills for old browsers add 77 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
15 KiB15 KiB JavaScript is shipped twice across bundles.
Minify JavaScript
12 KiB12 KiB could be saved by minifying JavaScript.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 12.6 s
12.6 sYour largest element takes 12.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 33.9 s
33.9 sThe page becomes fully interactive after 33.9 s. Good is under 3.8 s.
Speed Index: 12.3 s
12.3 sVisually, the page fills in at 12.3 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.8 s
1.8 sScripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.7 s
2.7 sReal visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
6 checks passed
Real-user INP: 154 ms
154 msReal visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 710 ms
710 msReal visitors wait 710 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 19.8 MB in 366 requests
19.8 MBYour homepage downloads 19.8 MB in 366 requests on a phone: media 14.0 MB (2), scripts 3.0 MB (138) and images 1.1 MB (35). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
HP_Store_locator.jpg weighs 824 KiB. On a phone connection a single image that size takes seconds.
1 image far larger than shown
757 KiB1 image is downloaded at several times the size a phone draws it, for example HP_Store_locator.jpg at 4,096 px wide, shown at 390 px. Resized copies would save about 757 KiB.
2 images below the first screen load straight away
2 images further down the page (884 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 5.6 g of CO₂ per visit
5.61 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.61 g of CO₂e: 673.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Interactive controls must not be nested (7 elements)
Interactive controls must not be nested: 7 elements on the page fail this check, rated serious by axe-core.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
57 internal links, 8 external
The homepage links to 57 pages on jeandousset.com and 8 external pages.
8 checks passed
Meta description: 146 characters
Your meta description is 146 characters: “Designer lab-grown diamond engagement rings, wedding bands and fine jewelry by Jean Dousset. Each piece made to order. …”.
One H1 headline
Your main headline reads: “DESIGNER LAB DIAMONDS”.
Title: 59 characters
Your title is a healthy 59 characters: “Jean Dousset | Lab-Grown Diamond Engagement Rings & Jewelry”.
Canonical URL set
The canonical URL is https://www.jeandousset.com/.
Structured data in place
Structured data found: JewelryStore, Organization and Website.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.jeandousset.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (325 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.jeandousset.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 linked pages are broken
Your homepage links to https://www.jeandousset.com/collections/lab-grown-diamond-engagement-rings and https://www.jeandousset.com/collections/lab-diamond-eternity-bands, which answer with an error. Visitors hit a dead end and search engines drop them.
1 page without a meta description
https://www.jeandousset.com/pages/faq-engagement has no meta description, so Google writes the search snippet from whatever text it finds.
6 pages without an H1
https://www.jeandousset.com/pages/store-locations, https://www.jeandousset.com/pages/contact, https://www.jeandousset.com/pages/our-story, https://www.jeandousset.com/pages/craftsmanship, https://www.jeandousset.com/blogs/news and https://www.jeandousset.com/pages/faq-engagement have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://www.jeandousset.com/collections/lab-grown-diamond-jewelry took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.
4 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
23 small tap targets
23 of 37 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 5 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 260 words of copy
The homepage carries about 260 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Book A Virtual Appointment”.
9 calls to action
The homepage has 9 calls to action, for example “Book A Virtual Appointment”, “CONTACT US” and “MADE-TO-ORDER”.
2 short forms
2 short forms (3 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 2 phone links and 1 email link.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
30 cookies set on arrival
30Opening the homepage sets 30 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
50 other companies contacted
Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at jeandousset.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 14 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing · Back In Stock · yotpo.com · fbot.me · signifyd.com · rudderstack.com · getangler.ai · herokuapp.com · pepperjam.com · revy.io · amazonaws.com · w3apps.co · hubapi.com · Swym Wishlist Plus
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- West Hollywood
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on jeandousset.com, including 18 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.