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jdparfums.com website review
Visit site (opens in a new tab)Reviewed 22 October 202635 issues · 83 checks
This review found 35 issues worth fixing on jdparfums.com, 11 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #26,310 of 93,369 reviewed websitesbeats 66%
- #16,637 of 49,870 online storesbeats 60%
- #16,035 of 45,025 Shopify storesbeats 57%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.5 s |
| May 16, 2026 | 2.5 s |
| May 23, 2026 | 2.4 s |
| Jun 20, 2026 | 2.3 s |
| Oct 17, 2026 | 2.6 s |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.4 s · 375 KiBAbout 375 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Main-thread work: 5.1 s
A phone's processor spends 5.1 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Hotjar and Google Tag Manager and others), adding 1.6 MB and 1.3 s of main-thread time.
Mobile performance score: 54
54/100Your mobile performance score is 54 (desktop: 80). Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
650 ms9 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Minify JavaScript
500 ms · 111 KiB111 KiB could be saved by minifying JavaScript.
Shopify adds 370 ms
370 msShopify costs a phone 370 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
422 KiB13 images could be 422 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 408 ms. During a long task the page ignores taps.
Hotjar adds 325 ms
325 msHotjar costs a phone 325 ms of main-thread work and 65 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,185 HTML elements
The page has 2,185 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Use efficient cache lifetimes
150 ms · 111 KiB26 files are served with short cache lifetimes, so returning visitors download them again (111 KiB).
Legacy JavaScript
150 ms · 8 KiBPolyfills for old browsers add 8 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
34 KiBAbout 34 KiB of CSS is downloaded but never applied on this page.
Phones get a much slower page than desktops
Desktop scores 80 but mobile only 54. A gap that wide usually means heavy scripts and images that hit phones hardest.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 14.9 s
14.9 sYour largest element takes 14.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 16.2 s
16.2 sThe page becomes fully interactive after 16.2 s. Good is under 3.8 s.
Speed Index: 6.3 s
6.3 sVisually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
Total Blocking Time: 444 ms
444 msScripts block taps and scrolling for 444 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 163 ms
163 msReal visitors wait 163 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.09
0.09For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0.034
0.034The layout barely moves while loading (CLS 0.034, good is under 0.1).
Images and page weight
Page weight: 3.9 MB in 343 requests
3.9 MBYour homepage downloads 3.9 MB in 343 requests on a phone: scripts 1.5 MB (113), images 1.1 MB (44) and other files 955 KiB (146). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
giftinglarougemob.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
3 images in older formats
3 images (120 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
5 images below the first screen load straight away
5 images further down the page (144 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.1 g of CO₂ per visit
1.10 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.10 g of CO₂e: 132.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
3 buttons without a name
3 buttons have no accessible name, so screen readers announce just “button”.
Images must have alternative text (3 elements)
Images must have alternative text: 3 elements on the page fail this check, rated critical by axe-core.
Orphan list items
Some list items are not inside a list.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (7 elements)
All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
23 form fields without a label
23 form fields have no label, so screen readers announce an empty box and autofill guesses.
19 links without text
19 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (2 elements)
Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 10 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“” and “Discover our newest launch”). One clear main headline is easier for people and search engines.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
89 internal links, 10 external
The homepage links to 89 pages on jdparfums.com and 10 external pages.
7 checks passed
Meta description: 113 characters
Your meta description is 113 characters: “Find your signature scent. Niche and luxurious oils. Concentrated and long lasting perfumes. World wide shipping.”.
Title: 44 characters
Your title is a healthy 44 characters: “Jardin De Parfums | Home of Niche Fragrances”.
Canonical URL set
The canonical URL is https://jdparfums.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://jdparfums.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (942 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://jdparfums.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Unexpected token '<'”.
Browser-reported issues
Chrome logged issues while loading the page (“Mixed content”).
2 checks passed
Tap targets are thumb-sized
35 of 39 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 349 words of copy
The homepage carries about 349 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now”.
8 calls to action
The homepage has 8 calls to action, for example “Register”, “Shop Now” and “Contact Us”.
17 short forms
17 short forms (5 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Analytics, Microsoft Clarity and Hotjar.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
49 other companies contacted
Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at jdparfums.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Google Analytics | Hotjar | Microsoft Clarity
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on jdparfums.com, including 16 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.