Website review, no card needed

jdparfums.com logo

jdparfums.com website review

Visit site (opens in a new tab)Reviewed 22 October 202635 issues · 83 checks

This review found 35 issues worth fixing on jdparfums.com, 11 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s2.3 sMay 2Oct 172.6 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.5 s
May 16, 20262.5 s
May 23, 20262.4 s
Jun 20, 20262.3 s
Oct 17, 20262.6 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of jdparfums.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. jdparfums.com at 1.0 s1.0 s
  2. jdparfums.com at 2.1 s2.1 s
  3. jdparfums.com at 3.1 s3.1 s
  4. jdparfums.com at 4.1 s4.1 s
  5. jdparfums.com at 5.2 s5.2 s
  6. jdparfums.com at 6.2 s6.2 s
  7. jdparfums.com at 7.2 s7.2 s
  8. jdparfums.com at 8.3 s8.3 s

Speed

11 to fix54
  • Reduce unused JavaScript

    1.4 s · 375 KiB

    About 375 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Main-thread work: 5.1 s

    A phone's processor spends 5.1 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Hotjar and Google Tag Manager and others), adding 1.6 MB and 1.3 s of main-thread time.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54 (desktop: 80). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    650 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Minify JavaScript

    500 ms · 111 KiB

    111 KiB could be saved by minifying JavaScript.

  • Shopify adds 370 ms

    370 ms

    Shopify costs a phone 370 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    422 KiB

    13 images could be 422 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 408 ms. During a long task the page ignores taps.

  • Hotjar adds 325 ms

    325 ms

    Hotjar costs a phone 325 ms of main-thread work and 65 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,185 HTML elements

    The page has 2,185 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    150 ms · 111 KiB

    26 files are served with short cache lifetimes, so returning visitors download them again (111 KiB).

  • Legacy JavaScript

    150 ms · 8 KiB

    Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    34 KiB

    About 34 KiB of CSS is downloaded but never applied on this page.

  • Phones get a much slower page than desktops

    Desktop scores 80 but mobile only 54. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 14.9 s

    14.9 s

    Your largest element takes 14.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 16.2 s

    16.2 s

    The page becomes fully interactive after 16.2 s. Good is under 3.8 s.

  • Speed Index: 6.3 s

    6.3 s

    Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 444 ms

    444 ms

    Scripts block taps and scrolling for 444 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 163 ms

    163 ms

    Real visitors wait 163 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.034

    0.034

    The layout barely moves while loading (CLS 0.034, good is under 0.1).

Images and page weight

2 to fix83
  • Page weight: 3.9 MB in 343 requests

    3.9 MB

    Your homepage downloads 3.9 MB in 343 requests on a phone: scripts 1.5 MB (113), images 1.1 MB (44) and other files 955 KiB (146). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    giftinglarougemob.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images in older formats

    3 images (120 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 5 images below the first screen load straight away

    5 images further down the page (144 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.1 g of CO₂ per visit

    1.10 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.10 g of CO₂e: 132.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

11 to fixGoogle 7386
  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • Images must have alternative text (3 elements)

    Images must have alternative text: 3 elements on the page fail this check, rated critical by axe-core.

  • Orphan list items

    Some list items are not inside a list.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 23 form fields without a label

    23 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 19 links without text

    19 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 10 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8593
  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “Discover our newest launch”). One clear main headline is easier for people and search engines.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 89 internal links, 10 external

    The homepage links to 89 pages on jdparfums.com and 10 external pages.

7 checks passed
  • Meta description: 113 characters

    Your meta description is 113 characters: “Find your signature scent. Niche and luxurious oils. Concentrated and long lasting perfumes. World wide shipping.”.

  • Title: 44 characters

    Your title is a healthy 44 characters: “Jardin De Parfums | Home of Niche Fragrances”.

  • Canonical URL set

    The canonical URL is https://jdparfums.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://jdparfums.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (942 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://jdparfums.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

2 to fixGoogle 5491
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Unexpected token '<'”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Mixed content”).

2 checks passed
  • Tap targets are thumb-sized

    35 of 39 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 349 words of copy

    The homepage carries about 349 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Register”, “Shop Now” and “Contact Us”.

  • 17 short forms

    17 short forms (5 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics, Microsoft Clarity and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 49 other companies contacted

    Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at jdparfums.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Analytics | Hotjar | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 35 issues on jdparfums.com, including 16 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25