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jimmyjoy.com website review

Visit site (opens in a new tab)Reviewed 6 November 202640 issues · 88 checks

This review found 40 issues worth fixing on jimmyjoy.com, 16 of them high impact, across 88 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s2.0 sMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.2 s
May 23, 20262.2 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.3 s
Jul 18, 20262.3 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.2 s
Sep 19, 20262.2 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
183 ms159 msMay 16Oct 31180 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026165 ms
May 23, 2026165 ms
May 30, 2026162 ms
Jun 6, 2026164 ms
Jun 13, 2026163 ms
Jun 20, 2026163 ms
Jun 27, 2026165 ms
Jul 4, 2026165 ms
Jul 11, 2026168 ms
Jul 18, 2026169 ms
Jul 25, 2026170 ms
Aug 1, 2026172 ms
Aug 8, 2026175 ms
Aug 15, 2026177 ms
Aug 22, 2026177 ms
Aug 29, 2026179 ms
Sep 5, 2026178 ms
Sep 12, 2026178 ms
Sep 19, 2026178 ms
Sep 26, 2026174 ms
Oct 3, 2026175 ms
Oct 10, 2026177 ms
Oct 17, 2026178 ms
Oct 24, 2026179 ms
Oct 31, 2026180 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of jimmyjoy.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. jimmyjoy.com at 1.0 s1.0 s
  2. jimmyjoy.com at 2.1 s2.1 s
  3. jimmyjoy.com at 3.1 s3.1 s
  4. jimmyjoy.com at 4.2 s4.2 s
  5. jimmyjoy.com at 5.2 s5.2 s
  6. jimmyjoy.com at 6.3 s6.3 s
  7. jimmyjoy.com at 7.3 s7.3 s
  8. jimmyjoy.com at 8.4 s8.4 s

Speed

10 to fix38
  • Render-blocking requests

    1.1 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.0 s

    A phone's processor spends 7.0 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,074 HTML elements

    The page has 3,074 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and Facebook and others), adding 2.1 MB and 1.7 s of main-thread time.

  • Reduce unused JavaScript

    820 ms · 727 KiB

    About 727 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 820 ms faster on a phone.

  • Google Tag Manager adds 602 ms

    602 ms

    Google Tag Manager costs a phone 602 ms of main-thread work and 706 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 263 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (263 KiB).

  • Shopify adds 307 ms

    307 ms

    Shopify costs a phone 307 ms of main-thread work and 630 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 310 ms. During a long task the page ignores taps.

  • Improve image delivery

    50 ms · 188 KiB

    10 images could be 188 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • Reduce unused CSS

    140 ms · 31 KiB

    About 31 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 140 ms faster on a phone.

  • Legacy JavaScript

    51 KiB

    Polyfills for old browsers add 51 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 15.3 s

    15.3 s

    Your largest element takes 15.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “bg image”.

  • Time to Interactive: 25.9 s

    25.9 s

    The page becomes fully interactive after 25.9 s. Good is under 3.8 s.

  • Speed Index: 9.8 s

    9.8 s

    Visually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 165 ms to 180 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 153 ms

    153 ms

    Real visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 457 ms

    457 ms

    Real visitors wait 457 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix43
  • Page weight: 5.0 MB in 438 requests

    5.0 MB

    Your homepage downloads 5.0 MB in 438 requests on a phone: scripts 2.1 MB (106), other files 1.1 MB (158) and images 1.0 MB (119). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (509 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (509 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image far larger than shown

    127 KiB

    1 image is downloaded at several times the size a phone draws it, for example Shake.webp at 432 px wide, shown at 123 px. Resized copies would save about 127 KiB.

  • About 1.4 g of CO₂ per visit

    1.41 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.41 g of CO₂e: 169.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8491
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 29 text elements with low contrast

    29 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • 30 images without alt text

    30 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3, h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8584
  • 2 H1 headlines

    There are 2 <h1> headlines (“Reclaim your Time. Eat complete.” and “Reclaim your Time. Eat complete.”). One clear main headline is easier for people and search engines.

  • Meta description is long (228 characters)

    Your meta description is 228 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 227 internal links, 28 external

    The homepage links to 227 pages on jimmyjoy.com and 28 external pages.

5 checks passed
  • Title: 43 characters

    Your title is a healthy 43 characters: “Jimmy Joy - Healthy Food Without The Hassle”.

  • Canonical URL set

    The canonical URL is https://jimmyjoy.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://jimmyjoy.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,706 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://jimmyjoy.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://jimmyjoy.com/collections/all and https://jimmyjoy.com/pages/compare-plenny-meals have no meta description, so Google writes the search snippet from whatever text it finds.

  • 11 pages without an H1

    https://jimmyjoy.com/products/plenny-shake, https://jimmyjoy.com/products/plenny-shake-pro, https://jimmyjoy.com/collections/all, https://jimmyjoy.com/pages/compare-plenny-meals, https://jimmyjoy.com/products/plenny-bar and https://jimmyjoy.com/products/plenny-drink and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9271
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5489473&Ver=2&mid=5f52d0e2-443c-4692-bf24-62305437df49&bo=1&sid=45cddd40d98811f19c434511c14bd979&vid=45ce12a0d98811f191b01fe8b29d0183&vids=1&msclkid=N&pi=918639831&lg=.

  • 9 small tap targets

    9 of 33 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix72
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 709 words of copy

    The homepage carries about 709 words of visible text.

5 checks passed
  • 19 calls to action

    The homepage has 19 calls to action, for example “Contact us”, “Plenny Oats Complete Hot Meal Shop now” and “Shop All Products”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 119 testimonial or review blocks, 1 customer or partner logo, 30 trust badges and “300,000+ happy customers”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at jimmyjoy.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Tinycookie · Intelligems A B Testing · Littledata The Data Layer · Klaviyo Email Marketing Sms · Gorgias Live Chat Helpdesk · Judge Me Reviews · Referralcandy · rechargecdn.com · goaffpro.com · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Amsterdam

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 40 issues on jimmyjoy.com, including 16 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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