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jingtea.com website review
Visit site (opens in a new tab)Reviewed 21 October 202648 issues · 95 checks
This review found 48 issues worth fixing on jingtea.com, 15 of them high impact, across 95 checks. The most urgent: page weight: 6.8 MB in 396 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #36,200 of 92,204 reviewed websitesbeats 55%
- #22,683 of 48,913 online storesbeats 47%
- #21,711 of 44,096 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.5 s |
| May 9, 2026 | 1.5 s |
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 109 ms |
| May 9, 2026 | 111 ms |
| May 16, 2026 | 112 ms |
| May 23, 2026 | 112 ms |
| May 30, 2026 | 112 ms |
| Jun 6, 2026 | 115 ms |
| Jun 13, 2026 | 119 ms |
| Jun 20, 2026 | 121 ms |
| Jun 27, 2026 | 127 ms |
| Jul 4, 2026 | 128 ms |
| Jul 11, 2026 | 129 ms |
| Jul 18, 2026 | 129 ms |
| Jul 25, 2026 | 129 ms |
| Aug 1, 2026 | 128 ms |
| Aug 8, 2026 | 128 ms |
| Aug 15, 2026 | 128 ms |
| Aug 22, 2026 | 125 ms |
| Aug 29, 2026 | 128 ms |
| Sep 5, 2026 | 128 ms |
| Sep 12, 2026 | 129 ms |
| Sep 19, 2026 | 129 ms |
| Sep 26, 2026 | 129 ms |
| Oct 3, 2026 | 129 ms |
| Oct 10, 2026 | 128 ms |
| Oct 17, 2026 | 129 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 4.0 s
A phone's processor spends 4.0 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,696 HTML elements
The page has 3,696 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
600 ms · 1,022 KiB26 images could be 1,022 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.
Reduce unused JavaScript
110 ms · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 110 ms faster on a phone.
Mobile performance score: 53
53/100Your mobile performance score is 53 (desktop: 61). Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Hotjar, ZenDesk and Yotpo and others), adding 1.6 MB and 798 ms of main-thread time.
Render-blocking requests
800 ms15 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
Reduce unused CSS
410 ms · 127 KiBAbout 127 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 410 ms faster on a phone.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 340 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
269 KiB25 files are served with short cache lifetimes, so returning visitors download them again (269 KiB).
Hotjar adds 261 ms
261 msHotjar costs a phone 261 ms of main-thread work and 65 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
ZenDesk adds 106 ms
106 msZenDesk costs a phone 106 ms of main-thread work and 383 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 87 ms
87 msShopify costs a phone 87 ms of main-thread work and 406 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Yotpo adds 97 ms
97 msYotpo costs a phone 97 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
170 KiBPolyfills for old browsers add 170 KiB JavaScript that modern phones do not need.
Minify JavaScript
13 KiB13 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 16 ms
16 msYour server sent the HTML in 16 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 33.6 s
33.6 sThe page becomes fully interactive after 33.6 s. Good is under 3.8 s.
Largest Contentful Paint: 9.2 s
9.2 sYour largest element takes 9.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “image”.
Speed Index: 10.8 s
10.8 sVisually, the page fills in at 10.8 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
Total Blocking Time: 343 ms
343 msScripts block taps and scrolling for 343 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 109 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 129 ms
129 msReal visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 537 ms
537 msReal visitors wait 537 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.05
0.05The layout barely moves while loading (CLS 0.05, good is under 0.1).
Images and page weight
Page weight: 6.8 MB in 396 requests
6.8 MBYour homepage downloads 6.8 MB in 396 requests on a phone: images 2.8 MB (65), scripts 2.4 MB (139) and other files 1.0 MB (148). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Wuyi_Mountains.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images far larger than shown
121 KiB2 images are downloaded at several times the size a phone draws them, for example BlackTea_EarlGrey_3_c543c17a-e80f-49a3-be88-649c1e5208b3.png at 700 px wide, shown at 44 px. Resized copies would save about 121 KiB.
4 images below the first screen load straight away
4 images further down the page (308 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image in older formats
1 image (119 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.9 g of CO₂ per visit
1.92 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.92 g of CO₂e: 231.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
4 buttons without a name
4 buttons have no accessible name, so screen readers announce just “button”.
Elements must only use permitted ARIA attributes (1 element)
Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Orphan list items
Some list items are not inside a list.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (8 elements)
All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (3 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
Contentinfo landmark should not be contained in another landmark (1 element)
Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Main landmark should not be contained in another landmark (1 element)
Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one main landmark (1 element)
Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (4 elements).
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 16 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (66 characters)
Your title is 66 characters, so Google will cut it off around 60: “JING Tea | Premium Loose Leaf Tea, Tea Bags and Teaware – Jing Tea”.
Meta description is long (180 characters)
Your meta description is 180 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 2 problems
Structured data found (BreadcrumbList, CollectionPage, ImageObject and Organization) but with 2 problems, for example “ImageObject: url is not an absolute URL ("https//jingtea.com/cdn/shop/t/197/assets/logo.svg?v=23679…”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
238 internal links, 11 external
The homepage links to 238 pages on jingtea.com and 11 external pages.
4 checks passed
One H1 headline
Your main headline reads: “To taste JING is to realise you have never really tasted tea before.”.
Canonical URL set
The canonical URL is https://jingtea.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://jingtea.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,131 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://jingtea.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://jingtea.com/MainContent, which answers with an error. Visitors hit a dead end and search engines drop it.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 78 found) and read each the way a search engine does.
6 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://jingtea.com/.
9 small tap targets
9 of 39 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Swiper config parse error on slider 3 SyntaxError: Expected double-quoted property name in JSON at position 162 (line 7…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 986 words of copy
The homepage carries about 986 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
20 calls to action
The homepage has 20 calls to action, for example “Shop”, “Shop all Signature Teas” and “Shop all Loose Leaf”.
2 short forms
2 short forms (1 field at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 67 testimonial or review blocks and 3 customer or partner logos.
Analytics in place
Analytics detected: Google Tag Manager and Hotjar.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Tag Manager, Hotjar, Klaviyo and Microsoft Ads (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
44 other companies contacted
Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at jingtea.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
- The footer still says © 2025.
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Hotjar
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 48 issues on jingtea.com, including 19 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.