jinny.com website review

The page has 5,758 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

30 images could be 634 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 950 ms faster on a phone.

Your mobile performance score is 70 (desktop: 94). Pages that score under 90 lose visitors before the first paint.

A phone's processor spends 2.2 s on main-thread work while loading, 784 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Klaviyo costs a phone 104 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

13 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

5 third-party services load with your homepage (Klaviyo, Shopify and nfcube.com and others), adding 468 KiB and 139 ms of main-thread time.

About 130 KiB of JavaScript is downloaded but never used on this page.

6 files are served with short cache lifetimes, so returning visitors download them again (92 KiB).

Polyfills for old browsers add 24 KiB JavaScript that modern phones do not need.

About 11 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 6.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Jinny Beauty Supply”.

Visually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.

Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

The page becomes fully interactive after 6.3 s. Good is under 3.8 s.

The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 103 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.4 MB in 261 requests on a phone: images 1.8 MB (66), other files 747 KiB (98) and scripts 676 KiB (69). Under 2 MB keeps phones on slow connections fast.

MU_2.2-MOBILE_3a9905f5-dab6-4c69-a65b-6e31b9cfdfea.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

2 images further down the page (48 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.96 g of CO₂e: 115.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

5 tap targets are too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

Headings should not be empty: 3 elements on the page fail this check, rated minor by axe-core.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (4 elements).

Your title is only 19 characters: “Jinny Beauty Supply”. Between 30 and 65 characters leaves room to say what you do and for whom.

Structured data found (WebSite) but with 1 problem, for example “ld+json block 1 is not valid JSON (Unexpected token ',', ..."ration\/",,"https:\/"... is not va)”.

11 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

1 link has no real href, so search engines can't follow it.

Your <h1> is empty.

The homepage links to 838 pages on jinny.com and 24 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.jinny.com/pages/dream-world, https://www.jinny.com/pages/customer-information, https://www.jinny.com/collections/all, https://www.jinny.com/collections/jinnybeauty-braids/jinnybeauty, https://www.jinny.com/collections/jinnybeauty-crochet-braids/jinnybeauty and https://www.jinny.com/collections/jinnybeauty-pre-stretched-braids/jinnybeauty and 8 others use the same meta description. A description written for each page earns more clicks.

https://www.jinny.com/pages/dream-world, https://www.jinny.com/pages/urban-beauty, https://www.jinny.com/pages/customer-information, https://www.jinny.com/collections/all, https://www.jinny.com/collections/jinnybeauty-braids/jinnybeauty and https://www.jinny.com/collections/jinnybeauty-crochet-braids/jinnybeauty and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.

85 of 218 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 400 (Bad Request)”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,011 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.