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joandjax.com website review
Visit site (opens in a new tab)Reviewed 5 November 202632 issues · 79 checks
This review found 32 issues worth fixing on joandjax.com, 6 of them high impact, across 79 checks. The most urgent: page weight: 6.1 MB in 367 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #25,148 of 108,868 reviewed websitesbeats 72%
- #16,603 of 61,767 online storesbeats 67%
- #16,113 of 56,365 Shopify storesbeats 65%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 157 ms |
| May 23, 2026 | 149 ms |
| May 30, 2026 | 147 ms |
| Jun 6, 2026 | 146 ms |
| Jun 13, 2026 | 146 ms |
| Jun 20, 2026 | 154 ms |
| Jun 27, 2026 | 162 ms |
| Jul 4, 2026 | 163 ms |
| Jul 11, 2026 | 164 ms |
| Jul 18, 2026 | 163 ms |
| Jul 25, 2026 | 162 ms |
| Aug 1, 2026 | 162 ms |
| Aug 8, 2026 | 155 ms |
| Aug 15, 2026 | 154 ms |
| Aug 22, 2026 | 155 ms |
| Aug 29, 2026 | 154 ms |
| Sep 5, 2026 | 153 ms |
| Sep 12, 2026 | 151 ms |
| Sep 19, 2026 | 153 ms |
| Sep 26, 2026 | 153 ms |
| Oct 3, 2026 | 161 ms |
| Oct 10, 2026 | 154 ms |
| Oct 17, 2026 | 146 ms |
| Oct 24, 2026 | 145 ms |
| Oct 31, 2026 | 139 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.5 s
2.0 s
2.4 s
2.9 s
3.4 s
3.9 s
Speed
Main-thread work: 5.9 s
A phone's processor spends 5.9 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,265 HTML elements
The page has 3,265 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Yotpo, rebuyengine.com and Shopify and others), adding 2.6 MB and 1.3 s of main-thread time.
Improve image delivery
950 ms · 417 KiB15 images could be 417 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 950 ms faster on a phone.
Mobile performance score: 52
52/100Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
150 ms · 801 KiBAbout 801 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
750 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Use efficient cache lifetimes
716 KiB21 files are served with short cache lifetimes, so returning visitors download them again (716 KiB).
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 536 ms. During a long task the page ignores taps.
Yotpo adds 429 ms
429 msYotpo costs a phone 429 ms of main-thread work and 459 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 307 ms
307 msrebuyengine.com costs a phone 307 ms of main-thread work and 665 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 253 ms
253 msShopify costs a phone 253 ms of main-thread work and 365 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 167 ms
167 msKlaviyo costs a phone 167 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Attentive adds 112 ms
112 msAttentive costs a phone 112 ms of main-thread work and 569 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
48 KiBPolyfills for old browsers add 48 KiB JavaScript that modern phones do not need.
Reduce unused CSS
43 KiBAbout 43 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
39 KiB39 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 13.5 s
13.5 sYour largest element takes 13.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 27.2 s
27.2 sThe page becomes fully interactive after 27.2 s. Good is under 3.8 s.
Speed Index: 9.7 s
9.7 sVisually, the page fills in at 9.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 549 ms
549 msScripts block taps and scrolling for 549 ms in total while the page loads. Good is under 200 ms.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 157 ms to 139 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 134 ms
134 msReal visitors wait 134 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.06
0.06For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 793 ms
793 msReal visitors wait 793 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 11% faster for real visitors
-11%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.058
0.058The layout barely moves while loading (CLS 0.058, good is under 0.1).
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 6.1 MB in 367 requests
6.1 MBYour homepage downloads 6.1 MB in 367 requests on a phone: images 2.7 MB (42), scripts 2.0 MB (128) and other files 825 KiB (123). Under 2 MB keeps phones on slow connections fast.
About 1.7 g of CO₂ per visit
1.74 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.74 g of CO₂e: 208.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
50 form fields without a label
50 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 19 images in the HTML carry an alt attribute.
17 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 17 WCAG 2.2 A/AA and best-practice rules on the phone render: 17 passed and 0 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (235 characters)
Your meta description is 235 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.joandjax.com/sitemap.xml, so Google discovers your pages only by following links.
One H1 headline
Your <h1> is empty.
143 internal links, 12 external
The homepage links to 143 pages on joandjax.com and 12 external pages.
4 checks passed
Title: 61 characters
Your title is a healthy 61 characters: “Jo+Jax Dancewear: Premium Dancewear - Fashion, Fit & Function”.
Canonical URL set
The canonical URL is https://www.joandjax.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
No llms.txt
There is no https://www.joandjax.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (678 words), so crawlers that don't run JavaScript still read it.
Other pages
Your server turned our page checks away
15 pages we tried to fetch timed out or refused automated requests, so these checks couldn't run. Some firewalls do this to every bot, including search engine crawlers they don't recognise.
Best practices
6 small tap targets
6 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Uncaught Error: Yotpo Loyalty SDK loader script already loaded”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 410 words of copy
The homepage carries about 410 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more” and “SHOP YOUTH”.
20 calls to action
The homepage has 20 calls to action, for example “Shop Youth”, “Shop All Youth” and “Shop Adult”.
10 short forms
10 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 8 testimonial or review blocks and 1 trust badge.
Analytics in place
Analytics detected: Microsoft Clarity, Hotjar and TikTok Pixel.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at joandjax.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 18 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Yotpo Product Reviews · Tolstoy · Attentive · Klaviyo Email Marketing Sms · Redo · Sc Product Options · Yotpo Loyalty Rewards · Gdpr Cookie Consent · Swym Wishlist Plus · Lockpro · unpkg.com · gorgias.chat · attn.tv · hextom.com · rebuyengine.com · amazonaws.com · 9gtb.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Hotjar
- Hosting
- Shopify
Company
- Headquarters
- Pleasant Grove
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on joandjax.com, including 19 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.