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jolifill.de website review

Visit site (opens in a new tab)Reviewed 7 November 202641 issues · 91 checks

This review found 41 issues worth fixing on jolifill.de, 12 of them high impact, across 91 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.8 sMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.1 s
Aug 15, 20262.2 s
Aug 22, 20262.3 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
145 ms93 msMay 16Oct 31110 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202699 ms
May 23, 2026101 ms
May 30, 2026103 ms
Jun 6, 2026104 ms
Jun 13, 2026107 ms
Jun 20, 2026107 ms
Jun 27, 2026109 ms
Jul 4, 2026108 ms
Jul 11, 2026110 ms
Jul 18, 2026110 ms
Jul 25, 2026108 ms
Aug 1, 2026112 ms
Aug 8, 2026119 ms
Aug 15, 2026126 ms
Aug 22, 2026135 ms
Aug 29, 2026139 ms
Sep 5, 2026136 ms
Sep 12, 2026132 ms
Sep 19, 2026125 ms
Sep 26, 2026118 ms
Oct 3, 2026113 ms
Oct 10, 2026107 ms
Oct 17, 2026105 ms
Oct 24, 2026104 ms
Oct 31, 2026110 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of jolifill.de (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. jolifill.de at 1.1 s1.1 s
  2. jolifill.de at 2.2 s2.2 s
  3. jolifill.de at 3.2 s3.2 s
  4. jolifill.de at 4.3 s4.3 s
  5. jolifill.de at 5.4 s5.4 s
  6. jolifill.de at 6.5 s6.5 s
  7. jolifill.de at 7.6 s7.6 s
  8. jolifill.de at 8.6 s8.6 s

Speed

10 to fix54
  • Use efficient cache lifetimes

    1.1 s · 644 KiB

    27 files are served with short cache lifetimes, so returning visitors download them again (644 KiB).

  • Main-thread work: 5.7 s

    A phone's processor spends 5.7 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (iubenda, superchat.de and Shopify and others), adding 1.4 MB and 1.5 s of main-thread time.

  • Reduce unused JavaScript

    750 ms · 480 KiB

    About 480 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • iubenda adds 831 ms

    831 ms

    iubenda costs a phone 831 ms of main-thread work and 121 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    700 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • superchat.de adds 404 ms

    404 ms

    superchat.de costs a phone 404 ms of main-thread work and 605 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 73 KiB

    About 73 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 2,166 HTML elements

    The page has 2,166 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 7 KiB

    Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 142 ms. During a long task the page ignores taps.

  • Improve image delivery

    91 KiB

    4 images could be 91 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Minify CSS

    11 KiB

    11 KiB could be saved by minifying CSS.

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Time to Interactive: 14.3 s

    14.3 s

    The page becomes fully interactive after 14.3 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.0 s

    6.0 s

    Your largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 6.6 s

    6.6 s

    Visually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.

  • 46 images without width and height

    46 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 509 ms

    509 ms

    Scripts block taps and scrolling for 509 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 99 ms to 110 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 115 ms

    115 ms

    Real visitors wait 115 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 515 ms

    515 ms

    Real visitors wait 515 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.079

    0.079

    The layout barely moves while loading (CLS 0.079, good is under 0.1).

Images and page weight

4 to fix67
  • Page weight: 2.9 MB in 230 requests

    2.9 MB

    Your homepage downloads 2.9 MB in 230 requests on a phone: scripts 1.3 MB (63), images 696 KiB (74) and other files 662 KiB (78). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Stylage-M-lidocaine-Lager-Banner.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    336 KiB

    1 image is downloaded at several times the size a phone draws it, for example lips.webp at 1,108 px wide, shown at 30 px. Resized copies would save about 336 KiB.

  • 2 images below the first screen load straight away

    2 images further down the page (406 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 4 images in older formats

    4 images (451 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.8 g of CO₂ per visit

    0.82 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.82 g of CO₂e: 98.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 7189
  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h2 → h4, h1 → h4 and h1 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8581
  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “Jolifill.de Hyaluronfiller & Faltenprodukte | Schnell & Zuverlässig”.

  • 4 H1 headlines

    There are 4 <h1> headlines (“Jolifill.de Business Privat Auswahl”, “Anwendung” and “Anwendung”). One clear main headline is easier for people and search engines.

  • Meta description is long (229 characters)

    Your meta description is 229 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 539 internal links, 7 external

    The homepage links to 539 pages on jolifill.de and 7 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://jolifill.de/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://jolifill.de/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,524 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://jolifill.de/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://jolifill.de/collections/venus-v-line%C2%AE, whose canonical is https://jolifill.de/collections/venus-v-line%c2%ae. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 4 pages slow to respond

    https://jolifill.de/collections/biorepeel, https://jolifill.de/collections/innoaesthetics-peelings, https://jolifill.de/collections/jalupro-peeling and https://jolifill.de/collections/matrixpeel took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 8876
  • 2 broken images

    2 images failed to load on a phone, for example https://cdn.shopify.com/s/files/1/0155/8645/9696/t/73/assets/raps.png?v=1666098941.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Element mit der Klasse 'gpsr-compliance-wrapper' wurde nicht gefunden.”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    54 of 67 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 464 words of copy

    The homepage carries about 464 words of visible text.

2 checks passed
  • 12 short forms

    12 short forms (5 fields at most) are right on the homepage, asking for an email.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 4 email links.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: iubenda

    A consent management tool (iubenda) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at jolifill.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Complianz Consent · Klaviyo Email Marketing Sms · Mulwi Feeds · Multi Lingo · saio.io · trustedshops.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 41 issues on jolifill.de, including 16 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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